NowVertical Group Announces Strategic Partners, for NOW, SnowGraph on Snowflake
17 July 2023 - 9:30PM
NowVertical Group Inc. (
TSX-V: NOW)
(
OTCQB: NOWVF) (“
NOW” or the
“
Company”), the vertical intelligence
(“
VI”) software and solutions company, today
announced a list of strategic revenue partners, accelerating the
growth of NOW SnowGraph, its Snowflake Native App. Partners,
including LiveRamp, FullContact, Hakkoda, and North Labs, improve
NOW SnowGraph’s global ready reach beyond NOW’s current network in
Europe, North America, and South America. Through this new
partnership program, NOW has expanded its sales and marketing
channels to include some of the most respected names in the data
and analytics software and technology space while gaining
meaningful exposure beyond its base of 250 customers.
NOW SnowGraph reveals rich insights using
embedded graph analytics on top of a Snowflake warehouse. It brings
the power and utility of graph analytics to multiple industry
verticals, including manufacturing, advertising, retail & CPG,
media and entertainment, and healthcare. NOW SnowGraph provides
customers with a variety of pre-configured models that all address
essential use cases, making a secure, privacy-safe adoption
simple.
By accessing NOW SnowGraph, customers can
analyze billions of variable combinations in a single query to
surface what matters in seconds, including market basket analysis
and next-best actions, propensity and lookalike modeling, audience
cluster discovery, and segment overlaps. It enables customers to
get more from their first-party data while collaborating with
partners in a privacy-safe way.
“Since our relaunch on the SnowFlake marketplace
last month, we have seen an incredible uptick in interest from
organizations looking to add SnowGraph’s functionality to their
SnowFlake tech stack,” said Sasha Grujicic, CEO of NOW. “Through
our partnership agreements, we see this trend expanding as more
customers learn about the power of SnowGraph to generate automated
customer clusters for optimized activations, expand audience
acquisition and retention campaigns with affinity-based lookalikes,
and power recommendation engines with propensity, next-best-action
modeling.”
"We are incredibly excited that FullContact has
been selected by NOW’s SnowGraph as their privacy-safe Identity
Resolution partner. It’s an honor for FullContact, and our ability
to connect online and offline first-party data through our Identity
Graph, to be leveraged to enhance the effectiveness of both
modeling and analytics. I love that this partnership leverages the
power of our new unique Snowflake Native capabilities. It’s a huge
comfort to our joint clients that they have the assurance that
their customer data will never leave the Snowflake environment,”
says Chris Harrison, CEO of FullContact.
For more information about our partnership
programs or to learn more about how NOW SnowGraph can graphically
power insights for you, contact Robert Simon at:
robert.simon@nowvertical.com
About NowVertical Group
Inc.:
NOW is a VI software and solutions company that
enables AI for industry and government. NOW’s VI solutions are
organized by industry vertical and are built upon a foundational
set of data technologies that fuse, secure, and mobilize data in a
transformative and compliant way. The NOW product suite enables the
creation of high-value VI solutions that are predictive in nature
and drive automation specific to each high-value industry vertical.
For more information about the Company, visit
www.nowvertical.com.Neither the TSX Venture Exchange nor its
Regulation Services Provider (as defined in the policies of the TSX
Venture Exchange) accept responsibility for the adequacy or
accuracy of this release.
Related links:
https://www.nowvertical.com
For further information, please contact:
To find out more:
Glen Nelson, Investor Relationse: glen@nowvertical.comt: (403)
763-9797
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