Hannover House Announces the "12 Things About Twelve" Sweepstakes to Drive Consumer Interest in "Twelve" Film
10 August 2010 - 5:08AM
Marketwired
Target Development Group, Inc. (PINKSHEETS: TDGI) -- Consumers and
movie goers can win an all expense paid trip to New York City for a
night out with top cast members from the movie "TWELVE" in the "12
Things About Twelve" sweepstakes, announced today by Hannover
House. Consumers will be able to enter the sweepstakes via the
film's official website, and answers 12 questions about the movie.
A total of five grand prize vacation packages, each good for
roundtrip airfare and hotel costs for two persons, will be awarded
in the sweepstakes which runs from Wednesday, August 11 through
Tuesday, August 31, 2010. The grand prize night on the town is
scheduled to occur on Friday, September 10, 2010. No purchase is
necessary for entry.
"Twelve" is the acclaimed new thriller from legendary director
Joel Schumacher, starring Chace Crawford, Curtis '50-Cent' Jackson,
Emma Roberts, Rory Culkin, Emily Meade, Ellen Barkin, Esti
Ginzburg, Billy Magnussen, Zoe Kravitz and narrated by Keifer
Sutherland. The film opened at 231 theaters in fifty markets across
the USA on Friday, August 6.
"We really believe in this film and know that it will catch on
with movie goers if given a fair chance," said Hannover House CEO,
Eric Parkinson. "Despite generally mixed-to-negative comments from
mainstream critics, our youth-oriented target audience consistently
gives the film very high marks. It speaks to today's generation,
and breaks conventional filmmaking models. While this may be
disturbing to traditionalists who like their movies formulaic,
'Twelve' breaks the mold and delivers a powerful message in a
completely fresh way. We think that this sweepstakes promotion will
spark consumer interest and demand for the film," he concluded.
The Sweepstakes will be promoted by America Online and
AOL-Advertising, with a campaign designed to generate more than
10-million impressions. Dozens of other websites will also promote
the Sweepstakes and will feature links to the film's official
website for entries. Hannover House is also targeting spot-market
television ads for this coming week to hit key markets, including
New York, Los Angeles, Philadelphia, Washington, DC and Dallas in
support of the ongoing theatrical release of "Twelve." The film's
official website is: www.12-TheMovie.com
"Twelve" is the first mainstream theatrical release from
Hannover House, and has been launched with an initial campaign of
over $1.5-million. The film will benefit from a distribution pact
with 20th Century Fox Home Entertainment for the DVD / Blu-ray and
Video-On-Demand rights, slated for release to those markets in
January, 2011.
Hannover House is the entertainment and media distribution
division of Target Development Group, Inc. (PINKSHEETS: TDGI)
(Other: www.HannoverHouse.com).
About Twentieth Century Fox Home
Entertainment
Twentieth Century Fox Home Entertainment, LLC (TCFHE) is a
recognized global industry leader and a subsidiary of Twentieth
Century Fox Film Corporation, a News Corporation company.
Representing 75 years of innovative and award-winning filmmaking
from Twentieth Century Fox, TCFHE is the worldwide marketing, sales
and distribution company for all Fox film and television
programming, acquisitions and original productions on DVD, Blu-ray
Disc Digital Copy, Video On Demand and Digital Download. The
company also releases all products globally for MGM Home
Entertainment. Each year TCFHE introduces hundreds of new and newly
enhanced products, which it services to retail outlets from mass
merchants and warehouse clubs to specialty stores and e-commerce
throughout the world.
SAFE HARBOR STATEMENT This press release may contain certain
forward-looking statements within the meaning of Sections 27A &
21E of the amended Securities and Exchange Acts of 1933-34, which
are intended to be covered by the safe harbors created thereby.
Although the company believes that the assumptions underlying the
forward-looking statements contained herein are reasonable, there
can be no assurance that these statements included in this press
release will prove accurate.
Contact: For more information contact: Susannah Patton
Director of Marketing & Publicity 479-751-4500 Email:
Susannah@HannoverHouse.com
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