LONDON, June 5, 2014 /PRNewswire/ --
Playtech, the international designer, developer and licensor of
software and services for the online, mobile, TV and land-based
gaming industry, is proud to announce an agreement with Trinity
Mirror to migrate to Playtech's Virtue Fusion Bingo platform.
(Logo:
http://photos.prnewswire.com/prnh/20120515/531552 )
This announcement follows a very successful start for Playtech's
Virtue Fusion subsidiary in 2014. On the back of re-signing its
long-term partnership with the Rank Group, launching a
market-leading Tablet Bingo application and scooping 'Best Online
Bingo Software' at the recent WhichBingo Awards, this marquee
signing of Trinity Mirror is a welcome addition to its already
stellar line up of tier 1 partners.
Playtech has a unique offering, built on a platform with a
proven track record. With cross-product and cross-platform
capabilities it allows players to move across products and
platforms using a single login, ensuring the 'on the go', 'on the
sofa', 'at your desk' experiences are the same.
Trinity Mirror is one of the largest multimedia publishers in
the UK with a portfolio that spans the country. Its iconic
publications, websites and digital services bring news,
entertainment and new opportunities to local, regional and national
audiences every day.
Mark O'Donnell, Trinity Mirror's
Head of Group Partnerships, said: "We see a huge opportunity to
grow our online gaming revenues, and to leverage our audiences,
brands and content, particularly in mobile which is seeing
significant growth. Virtue Fusion has the best-in-market products
and we are delighted to be working with them."
The launch will focus initially on the Daily Mirror and Daily
Record brands, with their existing software being replaced with
Virtue Fusion's market-leading Bingo network product supported by
Playtech's full Casino suite.
Daniel Phillips, Virtue Fusion
COO, commented, "Playtech are proud to be associated with a
market-leading media brand like Trinity Mirror, and together with
our market-leading products we look forward to providing their
audience with an unparalleled gaming experience across our 24/7 all
platform offering."
About Playtech
Playtech develops unified software platforms and content for the
online and land-based gaming industry, together with providing a
range of ancillary services such as marketing, CRM services and
hosting.
The Group's capabilities enable the delivery of an integrated
software or turnkey solution, with players accessing online,
broadcast, mobile and server-based gaming terminals through a
single account.
New licensees include existing online operators upgrading or
diversifying their offering, land-based casino groups,
government-sponsored entities such as lotteries, and new entrants
making their online gaming debut, particularly in newly-regulated
markets.
Founded in 1999, Playtech is listed on the London Stock Exchange
and has over 3,400 employees located in twelve countries. Its
leading gaming applications include casino, bingo, poker, sports
betting, live, mobile and social gaming and casual and fixed odds
games.
http://www.playtech.com
For further information contact:
Playtech plc
+44-(0)20-7861-3232
Mor Weizer, Chief Executive
Officer
Ron Hoffman, Chief Financial
Officer
c/o Bell Pottinger
Adam Kay, Head of Investor
Relations
+44-(0)20-7428-1776
Bell Pottinger
David Rydell / Olly Scott / Guy
Scarborough
+44-(0)20-7861-3232
