Apple Rush Gains in the NorthEast, Wild Fruitz Is Coming to the Midwest
08 August 2007 - 2:59AM
Business Wire
RushNet�s (RSHN) Apple Rush is making inroads into New York and New
England through the distribution efforts of Wild Fruitz Beverages
there. In turn, RushNet will bring the fabled Wild Fruitz line of
beverages into Midwest distribution. Taking mutual advantage of the
strong relationships each company has in their respective
territories with distributors and retailers, Apple Rush and Wild
Fruitz expect to see impressive sales growth for both lines in
regions new to their brands. Wild Fruitz www.wildfruitz.com is a
closely held company that has distributed their flavorful line of
unique sparking juice drinks from Maine to New Jersey for ten
years. Trev Warshauer, founder and CEO of Wild Fruitz, states that,
"We are extremely excited about Apple Rush�s potential in the
NorthEast, and our creating a powerful alliance in terms of synergy
of products and philosophy with RushNet. Preliminary sales of
Organic Apple Rush's product lines here have resulted in fast
movement and repeat orders within the first three weeks of
distribution. We have already managed to get into some very key
accounts in NYC, Boston and Cape Cod, with much enthusiasm shown by
the consumers who have tried the brand. The organic consistency,
appealing flavors and attractive packaging are really catching the
retailer and consumer�s fancy. I am very pleasantly surprised�. �We
are confident that this alliance will result in increased
distribution for both brands with the ultimate goal of offering
healthier, natural and organic premium beverages for the consumer,�
states Warshauer. Robert Corr, President of RushNet, Inc., added,
�This arrangement with Wild Fruitz certainly looks promising for
both companies. Their quality beverages fit very well with Apple
Rush to blanket a vibrant refreshment category, and we see the
potential for their success in the Midwest that we are already
beginning to see with Apple Rush in the NorthEast.� Wild Fruitz is
made from a 50 yr. old recipe from Warshauer�s maternal grandmother
with 25-38 % real fruit juice concentrates and purees sweetened
with only cane sugar. The combination of Apple Rush, all organic,
and Wild Fruitz premium drinks allows the distributors representing
both brands to potentially dominate in the sparkling juice category
with good, refreshing flavors. Disclaimer: The Company relies upon
the Safe Harbor Laws of 1933, 1934 and 1995 for all public news
releases. Statements, which are not historical facts, are
forward-looking statements. The company, through its management,
makes forward-looking public statements concerning its expected
future operations, performance and other developments. Such
forward-looking statements are necessarily estimates reflecting the
company's best judgment based upon current information and involve
a number of risks and uncertainties, and there can be no assurance
that other factors will not affect the accuracy of such
forward-looking statements. It is impossible to identify all such
factors. Factors which could cause actual results to differ
materially from those estimated by the company include, but are not
limited to, government regulation; managing and maintaining growth;
the effect of adverse publicity; litigation; competition; and other
factors which may be identified from time to time in the company's
public announcements.
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