Simulated Environment Concepts Continues Global Expansion With Another Multi-Million Dollar International Production Deal by Way
20 July 2010 - 9:30PM
Marketwired
Simulated Environment Concepts (PINKSHEETS: SMEV), makers of the
high pressurized dry water massage and relaxation station
SpaCapsule, announced it has contracted with the United Arab
Emirates company I. SEPTA Co., LTD., to secure a multi-million
dollar deal to manufacture over 150 SpaCapsules for the Middle
Eastern Region.
"This is a significant milestone," said Dr. Ilya Spivak,
Marketing Director of Simulated Environment Concepts (SE Concepts).
"The global Muslim population is approximately 1.82 billion
individuals. Considering the strict modesty rules preventing
cross-gender massage, this deal opens the door to our SpaCapsules
being used by the Islamic community throughout the world,
positioning our company for continuous expansion, viability and
use."
When SE Concepts inked its December 2009 manufacturing deal with
French company Zen & O to produce 250 SpaCapsules, it was a
testament to the personal wellness industry thriving in Europe.
While this UAE deal can be viewed in the same light, it speaks to
yet a different and perhaps more significant concept; that of
'modesty.' As the SpaCapsule's technology caters to the fully
dressed individual, both Muslim men and women can now enjoy
healthful massage-therapy sessions, with all of the benefits of
cellulite reduction, weight loss, relaxation, etc., without any
concerns of indecency.
"We are delighted to partner with a progressive and
forward-looking company like SE Concepts," said Mr. Hamid Ghods,
Director of I. SEPTA, Co., LTD. "We have run an analysis on the use
and acceptability of the SpaCapsule concept and we have learned
that it should be a viable and well used product in our gyms,
health clinics, spas, and hotels. We have already sold the first
seven units, eagerly anticipate their arrival and expect to make
additional orders in short order."
Dr. Ella Frenkel, Chairman and CEO of Simulated Environment
Concepts, Inc., stated, "This manufacture and distribution
agreement continues to expand our reach into the Middle East. It is
a true compliment to our previous arrangements with Jordan and
Egypt and will likely increase acceptance and sales throughout the
region."
The current arrangement calls for production and distribution
between the two companies to continue over the next four years with
an average of 38 SpaCapsules ordered annually. Sources close to the
company suggest, like the French distribution deal, there is a
possibility the UAE arrangement will be accelerated. If so, the
current contract could be fulfilled closer to two years --
significantly increasing SE Concepts' short-term revenues.
About I. SEPTA Co., LTD.
I. SEPTA Co., LTD is a major importer of various products in the
fields of Physiotherapy, Laser therapy, Electrotherapy,
Hydrotherapy, Rehabilitation & Orthopedic equipment and Sport
equipment. Established in 1984, I. SEPTA Co., LTD is the exclusive
representative of well-known concerns from all over the world such
as Otto Bock "Canada," Carci "Brazil," ITO "Japan," Stratek "Korea"
and "Lokohelp "WoodWay." The company has 2 International Offices in
Dubai and Kuala Lumpur successfully serving the entire Middle East
region.
About Simulated Environment Concepts, Inc.
Simulated Environment Concepts, Inc. is the developer of a
variety of relaxation products. For more information on Simulated
Environment Concepts and its flagship product, SpaCapsule®, you can
visit the company's product website at www.spacapsule.com, the
corporate website at www.seccorporation.com, or request more
information via email at ir@spacapsule.com, or call toll free at
(888) 757-0797.
Safe Harbor
Statements in this news release that are not historical facts,
including statements about plans and expectations regarding
products and opportunities, demand and acceptance of new or
existing products, capital resources and future financial results
are forward-looking. Forward-looking statements involve risks and
uncertainties which may cause the Company's actual results in
future periods to differ materially from those expressed. These
uncertainties and risks include changing consumer preferences, lack
of success of new products, loss of the Company's customers,
competition and other factors discussed from time to time in the
Company's filings with the Securities and Exchange Commission.
SpaCapsule is registered trademark of Simulated Environment
Concepts, Inc.
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For further information, contact: At The Company: Simulated
Environment Concepts Investor Relations Department (888)
757-0797
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