Sports.Com Announces Strategic Partnership With Bango to expand Its Global Footprint
05 March 2024 - 8:30PM
UK Regulatory
LONDON, March 05, 2024 (GLOBE NEWSWIRE) -- Sports.com, an
innovator in sports entertainment, is delighted to announce a new
strategic partnership with Bango PLC (AIM: BGO), (“Bango”), the
global platform for subscriptions bundling. The partnership will
substantially extend the reach of Sports.com's unique sports
content to new and untapped markets worldwide, leveraging Bango’s
extensive international distribution network.
Bango has pioneered innovative digital commerce solutions. The
Company offers a comprehensive platform for subscription bundling,
payments, and customer acquisition. Trusted by leading technology
companies, including Amazon, Google, and Microsoft, Bango
facilitates direct access to millions of potential customers
through its expansive network of partners.
Through this collaboration, Sports.com will utilize the Digital
Vending Machine® from Bango, enabling seamless
distribution of its sports content platform to millions of
potential new users across the globe. Bango's network spans
telecommunications companies and digital merchants, providing an
unmatched channel for Sports.com to broaden its audience base and
deepen engagement with sports fans worldwide.
Sports.com’s platform merges innovative community-driven aspects
with expansive content and technology, creating a new era of sports
engagement, which includes access to 24 hours of sports news; live
streaming; hours of exciting new content, including original
documentaries, films, and exclusive behind-the-scenes access.
Anil Malhotra, CMO at Bango said:
“Resellers that have standardized on the Digital Vending
Machine® from Bango to offer subscription bundles can
now seamlessly incorporate the Sports.com service, enriching their
content catalogue and providing consumers with an expanded range of
streaming choices. Sports.com content is available immediately,
ensuring a quick and effortless process for resellers to introduce
fresh, engaging content and enhance customer retention.”
Matthew McGahan, Chairman and CEO of Sports.com,
added:
"We are dedicated to transforming the sports fan experience
into something seamless and immersive. The strategic launch of
Sports.com, leveraging our partnerships with Mobile Network
Operators (MNOs) has been paramount. Our primary strategy has been
to enhance these collaborations, enabling us to deliver localised,
branded sports content services directly onto consumers’ mobile
devices. Our partnership with Bango is a pivotal stage in our
journey to revolutionise sports entertainment worldwide.
“Integrating our platform with the Digital Vending
Machine® significantly expands our global reach,
providing unprecedented access to fans eager for a novel way to
engage with sports content. This move is a crucial step toward
realising our vision for Sports.com as the ultimate destination for
sports enthusiasts, where they can find the latest and most
exclusive sports content.”
About Sports.com
Sports.com is poised to become the premier
destination for sports entertainment, offering an unparalleled
array of interactive and engaging sports content. For more
information, visit www.sports.com.
About Bango
Bango enables content providers to reach more paying customers
through global partnerships. Bango revolutionized the monetization
of digital content and services, by opening-up online payments to
mobile phone users worldwide. Today, the Digital Vending
Machine® is driving the rapid growth of the
subscriptions economy, powering choice and control for
subscribers.
The world's largest content providers, including Amazon, Google
and Microsoft trust Bango technology to reach subscribers
everywhere.
Bango, where people subscribe. For more information, visit
www.bango.com.
Contact: ir@lottery.com
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