BOOM Audioboom Group Plc

REACH

Audioboom Group plc

("Audioboom" or the "Company")

Audioboom Extends Podcast Partnerships

Audioboom (AIM: BOOM), the leading global podcast company, is pleased to announce the extension of partnerships with top-tier podcasts The Broski Report, The Nateland Podcast, Serialously with Annie Elise, National Park After Dark, and Minds Of Madness.

The five shows are a key part of the Audioboom Creator Network, contributing more than 70 million downloads to the network over the past year.

Audioboom will continue to provide commercial services to the shows including monetisation of the podcasts through Showcase, the Company's automated global ad marketplace. Additionally, the podcasts will utilise the Audioboom distribution platform, marketing network and production services.

The Broski Report with Brittany Broski first launched on the Audioboom Creator Network in the spring of 2023. The podcast has amassed over 19 million listens to date and consistently ranks among the top 25 on Apple Podcasts' global comedy charts.

A multi-year partnership extension with The Nateland Podcast further bolsters Audioboom's comedy vertical - which also includes hit shows such as Matt & Shane's Secret Podcast, The Tim Dillon Show, and Soder. Hosted by comedian Nate Nargatze, the weekly podcast has been downloaded more than 11 million times since first joining the Audioboom Creator Network.

Serialously with Annie Elise is one of the fastest growing podcasts of 2024. Known for her true-crime YouTube channel 10 to Life, Annie Elise conducts deep dives on current and past cases. Audioboom will provide advertising sales for the YouTube video version of the podcast alongside the audio version.

Produced by Audioboom Studios, and hosted by Danielle LaRock and Cassie Yahnian, National Park After Dark has extended its partnership through to 2025, along with award-winning true crime show The Minds of Madness.

Audioboom continues to create long-term value with partnership deals being renewed on 24 or 36 month arrangements, providing strong revenue visibility plus stability for brands running advertising campaigns across our network.

Audioboom's CEO, Stuart Last commented: "We continue to deepen our partnerships with some of the best podcasts in the world. Audioboom's uniquely integrated platform will deliver best-in-class distribution, technology and monetisation to these shows for years to come, and we very much look forward to supporting our creator partners in their success."

Enquiries

About Audioboom

Audioboom is a global leader in podcasting - our shows are downloaded around 100 million times each month by 38 million unique listeners around the world. Audioboom is ranked as the fifth largest podcast publisher in the US by Edison Research and Triton Digital.

Audioboom's ad-tech and monetisation platform underpins a scalable content business that provides commercial, distribution, marketing and production services for a premium network of top tier podcasts. Key partners include the official Formula 1 podcasts 'F1: Beyond the Grid' and 'F1 Nation', 'Casefile True Crime' (US), 'True Crime Obsessed' (US), 'The Tim Dillon Show' (US), 'No Such Thing As A Fish' (UK) and 'The Cycling Podcast' (UK).

Audioboom operates internationally, with global partnerships across North America, Europe, Asia and Australia. The platform distributes content via Apple Podcasts, YouTube, Spotify, Pandora, Amazon Music, Google Podcasts, iHeartRadio, Facebook and Twitter as well as a partner's own websites and mobile apps.

For more information, visit audioboom.com.

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