TIDMGILD

Guild Esports PLC

14 November 2023

Press Release

14 November 2023

Guild Esports PLC

("Guild Esports", "Guild", or "the Company")

Simulator Facility Grand Opening at the Sky Guild Gaming Centre

Guild Esports PLC (LSE: GILD; OTCQB: GULDF), a global gaming-focused media business, is pleased to announce the official public opening of the Guild Simulator Facility ("the simulator facility"), located in the heart of Guild's state-of-the-art headquarters, the Sky Guild Gaming Centre, in London's Shoreditch.

The simulator facility houses six sim racing rigs provided by Guild's Official Sim Racing Peripherals Partner, Fanatec. In addition to the simulator facility serving as a training facility for Guild's professional esports players, the cutting-edge simulators provide an additional revenue stream to the Company via experiential sim racing packages available for corporates, the wider public and the esports community.

Following the grand opening, Guild announces the launch of the simulator facility membership programme where prospective racers will pay a monthly fee for access to Guild's state-of-the-art setup at the Sky Guild Gaming Centre. This will serve as a revenue stream for the Company and as a scouting opportunity for Guild's professional teams. Included in the membership programme are two monthly sessions. Moreover, the Company will provide members with full telemetric performance data to show users individualised areas for improvement in the esport, this data will serve as a training aid for both aspiring and elite players.

Membership will cost GBP59.99 each month and interested parties can register their interest in the membership programme at www.guildesports.com/racing .

The facility is showcased in a new television advertising campaign launched by Guild's Official Premier Partner, Sky Broadband. The advert features Guild's co-owner, David Beckham, as well as Guild logos and branding throughout. The advert launched on Saturday 11(th) November across Sky's channels including Sky Sports and was first broadcast during a Premier League football match between Newcastle FC and A.F.C. Bournemouth, resulting in exposure for the Guild brand amongst Sky audiences.

Jasmine Skee, CEO of Guild Esports, commented: "The Sky Guild Gaming Centre is the new home of sim racing in London. The grand opening of our state-of-the-art facility is an excellent development for the company, not just as it generates revenue but as it provides an opportunity for our professional coaches to spot the esports stars of tomorrow.

"As the Sky Guild Gaming Centre continues its evolution into a premier esports destination, the simulator facility represents an enhancement to our portfolio of services, catering to the gaming community at large and exposing new audiences to the sport owing to our prime London location in a popular area with high footfall."

For further information please contact:

 
 Guild Esports 
 Jasmine Skee                          via Tancredi +44 207 887 
  Chief Executive                       7633 
                                      ------------------------- 
 Tennyson Securities 
                                      ------------------------- 
 Corporate Broker 
  Peter Krens                          +44 207 186 9030 
                                      ------------------------- 
 Tancredi Intelligent Communication 
  Media Relations 
                                      ------------------------- 
 Helen Humphrey 
  Charlie Hobbs                        +44 7449 226 720 
  Jasmine Gadhavi                       +44 7897 557 112 
  guild@tancredigroup.com               +44 7931 435 236 
                                      -------------------------

About Guild Esports:

Guild Esports PLC is a global gaming-focused media business that fields professional players in gaming competitions under the Guild banner. Our in-house training academy aims to attract and nurture the best esports talent, and our goal is to provide the ultimate entertainment experience alongside a distinctive lifestyle brand authentic to the esports community worldwide. Guild is led by an experienced management team of entertainment sector and esports veterans and co-owned by David Beckham. The Company is headquartered in the UK and its shares are listed on the Main Market of the London Stock Exchange (ticker: GILD) and on the OTCQB Venture Market in the United States (ticker: GULDF). Please visit www.guildesports.com for more information.

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November 14, 2023 02:00 ET (07:00 GMT)

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