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17 July
2024
MicroSalt plc
("MicroSalt®" or the "Company")
MicroSalt® at work in the kitchen with Chef
Jack Stein
MicroSalt plc (AIM: SALT), a
company commercialising a patented technology to produce
full-flavour low-sodium salt, continues to expand its reach
with video presentation by celebrated chef Jack
Stein. The presentation will captivate food enthusiasts and
health-conscious consumers across the UK.
Chef Jack Stein, known for his
innovative culinary approach and commitment to healthier eating,
demonstrates how MicroSalt® can transform everyday dishes. It
showcases a variety of recipes that highlight the unique benefits
of MicroSalt®, emphasising its ability to deliver full-flavored
meals with significantly reduced sodium content." I was impressed
with MicroSalt®'s ability to deliver full flavour and its
versatility in the kitchen. This innovation presents a healthier
option that effectively reduces sodium in everyday meals." Said
Jack Stein.
"We are thrilled to partner with
Chef Jack Stein to bring MicroSalt® to the forefront of the
culinary world," said Rick Guiney, CEO of MicroSalt®. "This is an
exciting opportunity to educate consumers and chefs alike about the
advantages of our product. MicroSalt® represents a significant
advancement in food technology, offering a simple yet effective
solution to one of the biggest health challenges of our time -
excessive sodium intake."
During
the presentation, Chef Stein prepares a series of mouth-watering
dishes, from savoury mains to delectable sides, demonstrating that
healthier cooking does not mean sacrificing flavour. "Working with
Chef Jack in his kitchen in Cornwall was a thrilling experience and
highlights the usability of MicroSalt® in a commercial kitchen,"
said Mario Habre, International Business Development Director for
MicroSalt®.
MicroSalt®'s innovative approach
addresses the growing demand for healthier food options without
compromising taste. With cardiovascular disease and hypertension
linked to high sodium diets, MicroSalt® provides an accessible and
practical solution for reducing sodium intake on a large
scale.
For more information about
MicroSalt® and to view the video, visit http://www.microsalt.co
or MicroSalt®'s YouTube channel
www.youtube.com/@microsaltinc
About MicroSalt
plc
MicroSalt® is dedicated to innovating food technology
solutions that enable people to live longer, healthier, and happier
lives. Its patented low-sodium salt delivers natural salt with
approximately 50% less sodium and may be used by both consumers and
food manufacturers to decrease the amount of sodium in their food.
SaltMe! chips are produced using MicroSalt®, a patented innovative
salt technology which is 100% natural, non-GMO, gluten free, and
Kosher certified, that does not contain any potassium chloride. To
learn more about MicroSalt Inc. and MicroSalt® products, please
visit https://microsalt.co
About Jack Stein
Jack began his career in the
hospitality industry early, spending his school holidays working as
a kitchen porter and then waiter for The Seafood Restaurant
kitchen. Jack then studied at Cardiff University, completing a BSc
in Psychology before going on to do a Master's in Ancient History.
However, the pull of the kitchen was just too strong. Upon
completing his Master's in 2003, Jack re-entered the family
business as a Commis Chef at The Seafood Restaurant, before
becoming Sous Chef at Rick Stein's Café. Jack then went
to Paris to work at La Régalade, which ignited a passion for travel
and a period of stage placements all over the world. During this
time, Jack travelled to Australia for an extended stay at Tetsuya's
in Sydney, before exploring Asia - particularly Japan. Upon his
return to Padstow in Cornwall, Jack soon became Executive Development
Chef across the Stein Group. Since becoming Chef
Director in 2017, Jack has launched a 'Cook with Jack Stein' course
at Rick Stein's Cookery School and the Stein's at Home meal kit
service. Jack was voted Best Chef at the 2023 Food
Magazine Reader Awards.
For
more information, please visit www.microsalt.co, follow on X @microSaltPLC
or contact:
MicroSalt
plc
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Via Flagstaff PR
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Rick Guiney, CEO
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Flagstaff
PR (Financial PR)
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+44 (0)20 7129 1474
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Tim Thompson / Alison Allfrey / Anna
Probert
microsalt@flagstaffcomms.com
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