Partnership empowers brands and agencies with
cutting-edge targeting technology and enhanced advertising
performance
NEW
YORK, Aug. 6, 2024 /PRNewswire/ -- Dstillery,
the leader in AI ad targeting, today announced its audience
solutions are now seamlessly integrated with AI-powered curation
platform, Onetag. The strategic partnership brings Dstillery's
patented data science to brands and agencies using the Onetag Smart
Curation platform, driving exceptional campaign effectiveness and
precision.
Through this integration, publishers and advertisers can now
effortlessly access Dstillery's Pre-built models using
ID-free® technology through private marketplaces (PMPs)
offered on the Onetag platform. Dstillery's high-performing,
ready-to-activate pre-built models drive qualified reach, powered
by behavioral, demographic, search-based, and partner data. For
advertisers looking for a personalized approach, Dstillery's
customizable, easy-to-activate Custom Built models are available
upon request.
ID-free is a first-of-its-kind targeting technology that
delivers scale and privacy for programmatic ad campaigns. The
patented technology predicts the value of an impression to a brand
without any knowledge of the user's identity, reshaping the
landscape for advertisers seeking effective and privacy-safe
targeting.
"Dstillery is a recognised leader in AI-powered targeting, so it
is great to be able to open up their technology to our customers,"
said Filippo Gramigna, co-CEO at
Onetag. "The combination of Dstillery's audience solutions with
Onetag's Smart Curation technology is a powerful one for
advertisers, enabling them to reach new users at scale at all
stages of the funnel in a privacy-first, sustainable way that all
but eliminates waste in the programmatic ecosystem."
"To stay competitive in the rapidly evolving adtech landscape,
advertisers must adopt innovative solutions that leverage the
latest advancements in technology and data science," said
Evan Hills, Chief Commercial
Officer at Dstillery. "Our partnership with Onetag is a
game-changer, allowing us to leverage our AI innovations and
ID-free technology to deliver unparalleled targeting precision and
privacy. This integration not only broadens our market reach but
also empowers advertisers to achieve superior campaign performance,
efficiency, and user engagement."
Dstillery's latest integration follows its recent collaboration
with Similarweb, which leverages trusted insights into website
usage across the internet to enhance the AI technology behind
ID-free. Renowned for pioneering data science and AI in audience
targeting solutions, Dstillery leads the adtech industry with 21
secured patents. The company's commitment to technological
advancement is evident, garnering recognition from major industry
publications and associations including AdExchanger, Adweek, Ad
Age, Digiday, Business Intelligence Group, Fast Company, and IAB
Tech Lab.
ABOUT DSTILLERY
Dstillery is the leading AI ad
targeting company. We empower brands and agencies to target their
best prospects for high-performing programmatic advertising
campaigns. Backed by our award-winning Data Science, Dstillery has
earned 21 patents (and counting) for the AI technology that powers
our precise, scalable audiences. Our newest technology,
ID-free®, is patented, privacy-safe behavioral targeting
that can reach any display ad impression and can be used with any
Dstillery product. Our premier user segment product, Custom AI
Audiences, is a just-for-your-brand targeting solution that
refreshes hundreds of millions of users every 24 hours to deliver
the best performance. To learn more, visit us at www.dstillery.com
or follow us on LinkedIn.
ABOUT ONETAG
Onetag Smart Curation provides your
co-pilot for better media performance.
Our programmatic deal platform and AI-powered technology deliver
more effective digital advertising for the open internet,
harnessing deeper placement level intelligence to achieve your
business outcomes. We feed every DSP with curated, high performing
impressions from over 2,000 directly integrated publishers, using
real-time data without cookies. We filter out all the wastage and
optimize to deliver only high attention and uncluttered inventory,
contextual relevance and engaged users.
For more information, please visit www.onetag.com.
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SOURCE Dstillery