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Card Factory Moves to List Additional Shares as Part of Long-Term Growth Strategy

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Card Factory plc (LSE:CARD) has submitted an application to admit 2,250,000 new ordinary shares to the Official List of the Financial Conduct Authority and to trading on the London Stock Exchange. These shares, issued in connection with the company’s Long Term Incentive Plan (LTIP), are scheduled to be admitted on 7 May 2025. Once listed, they will carry the same rights as the existing ordinary shares in circulation.

This share issuance is part of Card Factory’s broader effort to strengthen its market presence and align executive compensation with long-term shareholder value. While it may result in a modest increase in the total share count, it reflects the company’s focus on incentivizing performance and sustaining growth momentum.

Despite recent softness in its stock price, Card Factory continues to demonstrate strong financial fundamentals. A solid earnings record, a healthy balance sheet, and an appealing dividend yield underpin a positive investment thesis, even as technical sentiment remains cautious.

About Card Factory plc

Card Factory is a UK-based retail chain specializing in greeting cards, party supplies, gifts, and related merchandise. With a reputation for value and accessibility, the company serves a diverse customer base through its physical stores and online platforms.

  • Year-to-Date Stock Performance: -3.58%

  • Average Daily Trading Volume: 1,357,359 shares

  • Technical Sentiment Signal: Sell

  • Market Capitalization: £328.2 million

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