LOS ANGELES, Sept. 18, 2012 /PRNewswire/ -- Westfield
shopping centers have partnered with Stacy
London of TLC's What Not To Wear and her team of certified
stylists from Style For Hire to offer women of all ages,
lifestyles, and body types the information and confidence they need
to dress in style, accessorize on trend, and truly love the way
they look. For the first time, this access to professional
style advice is available to Westfield shoppers while at home, in
the mall and on the go.
At home, shoppers can learn everything they need to know about
fall fashion trends with the Westfield Style Manual.
Westfield has partnered with Time Inc. Content Solutions, a
division of Time, Inc. in the publication of this glossy
magazine, which is distributed to 350,000 households and to
Westfield shopping centers in top national markets. The
Westfield Style Manual is not a typical fashion magazine,
but a real hands-on, how-to shopping manual. Created and
personally edited by Stacy London—the Westfield Style Manual
is above all designed to be the ultimate teaching tool. The
manual guides real women how to rediscover their inner fashionista
and, in the process, construct the perfect wardrobe for the
season. The manual identifies and matches women of every age,
size, and shape with the style trends, retailers, product lines,
and beauty secrets that will work best for them.
All of the fashion content available in the Westfield Style
Manual, along with exclusive video content, is available
digitally at www.westfield.com/style and through Westfield's
Facebook pages, Twitter channels, and Pinterest boards.
Now in its 4th year, the WESTFIELD STYLE TOUR
is coming to Westfield shopping centers in the Los Angeles, Chicago, Seattle, and San
Diego markets.
- Westfield Fox Valley
(Chicago DMA)
September 8-9 & 15-16
Stacy London "meet and
greet": 9/8 @ 11am and
2pm
- Westfield Southcenter (Seattle DMA)
September 22-23 & 29-30
Stacy London "meet and
greet": 9/22 @ 11am and
2pm
- Westfield Culver City (Los Angeles DMA)
October 6-7 & 13-14
Stacy London "meet and
greet": 10/13 @ 1pm and
4pm
- Westfield Plaza Bonita
(San Diego DMA)
October 20-21 & 27-28
Stacy London "meet and
greet": 10/20 @ 1pm and
4pm
During these showcase events, shoppers will get free
and personalized fashion consultations with professional
stylists who offer style tips and techniques, and specific wardrobe
recommendations that work best for each individual's particular
age, body type and style aspiration. During the style
sessions, stylists pull customized looks from the
Westfield Style Closet— a source for the newest merchandise
from many of Westfield's most popular retailers.
Shoppers then receive a customized recipe of exactly what was
recommended for them. This year, those visiting the
Westfield Style Closet can also sample the season's hottest
looks in jeans as selected by the editors of People
StyleWatch magazine as part of its 2nd Annual
Denim Awards. Once participants find their perfect outfit,
they can also then enjoy a free makeup consultation at the
Westfield Beauty Bar, featuring samples and demonstrations
of the most sought after looks in makeup and accessories.
Visitors to the Westfield Style Tour will also have a chance to
spend personal time with Stacy
London herself as part of exclusive "meet-and-greet"
sessions— reserved for shoppers making minimum purchases on women's
apparel and accessories.* They will also be able to
have their photograph taken together with Stacy and receive a free
signed copy of the Westfield Style Manual along with other
gifts.
"I am thrilled about my partnership with Westfield this Fall,"
says Stacy London.
"Together with my awesome team of fashion stylists from
Style for Hire, we not only will introduce the season's
hottest trends, but also help Westfield shoppers find the must-have
pieces that best match their own personal tastes and needs.
Ultimately, our goal is to demystify the styling process, teach
Westfield shoppers how to map out a smart shopping strategy— and of
course— share tons of great merchandise tips along the way."
In addition to the Style Tour, Westfield shoppers in select
markets will also be able to enjoy professional styling services in
the new WESTFIELD STYLE LOUNGE. At Westfield Garden
State Plaza and Westfield Trumbull
(New York DMA), Westfield Santa
Anita (Los Angeles DMA), and Westfield Montgomery (Washington D.C. DMA), Stacy London's team of Style for Hire
stylists will be on staff during peak shopping hours throughout the
fall fashion season to offer one-on-one, complimentary 30 minute
style sessions and/or personal shopping appointments.
For the busiest shoppers, Westfield now also offers instant
style advice. Westfield's new ASK A STYLIST
service allows shoppers to use their mobile device to e-mail a
photo and question to stylist@westfield.com to receive feedback
from a professional stylist within mere minutes. This free
style advice is available during all mall business hours, seven
days a week.
About Westfield
The Westfield Group (ASX: WDC) is an Australian-based company
with interests in 109 shopping centers in Australia, Brazil, New
Zealand, the United Kingdom
and the United States. In the U.S., the Group has a portfolio
of 47 shopping centers that are home to approximately 8,000
specialty stores and comprise nearly 55 million square feet of
leasable space in California,
Connecticut, Florida, Illinois, Indiana, Maryland, New
Jersey, New York,
North Carolina, Ohio and Washington.
* Details at www.westfield.com
SOURCE Westfield Group