By Maria Armental 
 

Pernod Ricard SA, the owner of Chivas Regal whisky and Absolut vodka, has reached a $223 million deal to buy Castle Brands Inc.

"Bourbon is a key category in the U.S., which is our single most important market," Pernod Ricard Chief Executive Alexandre Ricard said in a statement, singling out Castle Brands' Jefferson's bourbon whiskey.

"As with our American whiskies Smooth Ambler, Rabbit Hole and TX, we would provide Jefferson's a strong route to market and secure its long-term development, while remaining true to its authentic and innovative character," Mr. Richard said.

Under the terms of the agreement, Pernod Ricard would buy New York-based Castle Brands through a subsidiary. Castle Brands shareholders would receive $1.27 in cash for each outstanding share. Castle Brands stock closed Thursday at 67 cents and traded at $1.18 in after-hours trading.

The deal is expected to close in the fourth quarter.

 

Write to Maria Armental at maria.armental@wsj.com

 

(END) Dow Jones Newswires

August 28, 2019 18:43 ET (22:43 GMT)

Copyright (c) 2019 Dow Jones & Company, Inc.
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