Coca-Cola, Pernod Ricard to Launch Ready-To-Drink Cocktail
17 October 2023 - 3:27AM
Dow Jones News
By Giulia Petroni
Coca-Cola and Pernod Ricard are set to launch a ready-to-drink
cocktail made with vodka brand Absolut and sparkling soft drink
Sprite starting early next year.
The cocktail will be initially launched in some European
countries, including the U.K., the Netherlands, Spain and Germany,
the drink makers said on Monday.
"We are expanding in the alcohol ready-to-drink space, including
products that use select brands from our core portfolio," said
Coca-Cola's Chief Executive James Quincey.
The pre-mixed cocktail will contain about 5% alcohol, though
that will vary depending on the market, according to the companies.
They will also sell a version with Sprite with no sugar.
Write to Giulia Petroni at giulia.petroni@wsj.com
(END) Dow Jones Newswires
October 16, 2023 12:12 ET (16:12 GMT)
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