Apple Set to Unveil Latest iPhone
08 September 2016 - 1:56AM
Dow Jones News
By Robert McMillan
Apple Inc. is expected to unveil the latest versions of its
iPhone Wednesday, but without the types of significant new features
that Apple consumers have come to expect every other year.
Chief Executive Tim Cook is set to speak at an event in San
Francisco, where Apple typically releases new models of its
flagship product.
The fall product launches are an annual ritual. But Apple
watchers question whether the relatively incremental changes
expected in this year's phones will be enough to reignite
excitement about the iPhone. Sales of the phone have been falling
as consumers wait longer to upgrade, and Apple faces fresh
competition from rivals including Samsung Electronics Co. and
Huawei Technologies Co.
Much of the anticipation around the event centers on the phone's
headphone jack. The Wall Street Journal reported earlier this year
that Apple plans to eliminate the 3.5-millimeter jack, to make the
phone thinner and improve its water resistance. Critics panned the
idea, but some believe the move may push the technology industry
into more widespread adoption of wireless headphones.
Analysts also have speculated that some new models may have two
camera lenses -- to improve image quality, particularly on
wide-angle and close-up shots -- and a pressure-sensitive home
button, incorporating technology used in Apple Watch. Apple also
may introduce a new version of the Watch at the event.
Apple declined to comment on "rumors" ahead of the event.
The iPhone propelled Apple's extraordinary growth in recent
years, making it the world's most valuable company. But the glow
from Apple's initial large-screen models, introduced in 2014, has
faded. Revenue from the iPhone fell 23% in the quarter ended June
25, and Apple shares are down 4.9% over the past 12 months.
Analysts expect the new phones to boost Apple sales next year.
UBS Group AG expects iPhone unit sales to decline 9% for Apple's
current year, ending Sept. 24, but to rise 5% in the year ending in
September 2017, to 222 million units.
Write to Robert McMillan at Robert.Mcmillan@wsj.com
(END) Dow Jones Newswires
September 07, 2016 11:41 ET (15:41 GMT)
Copyright (c) 2016 Dow Jones & Company, Inc.
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