NEW YORK, June 27, 2017 /PRNewswire/ -- Today, Impact
Radius, a pioneer in global digital marketing solutions, announced
a partnership with LiveRamp, an Acxiom® company (NASDAQ: ACXM) that
is a leading provider of omnichannel identity resolution.
For marketers, a common challenge is activating high-value
audience segments across channels and delivering a unified and
relevant message. Impact Radius' new integration with LiveRamp
enables marketers to do just that by sharing user engagement data
between platforms in a privacy-compliant manner (something which
has been historically out of reach for performance programs).
This new partnership enables clients to elevate their
performance marketing efforts by creating a consolidated view of
their users and connecting that data to the rest of the marketing
ecosystem. This allows clients to see the offline impact of their
online marketing efforts, understand how target audiences interact
across the media mix, and personalize experiences by audience
segment. As consumers access content across channels, they expect
more unified and appropriate messaging from advertisers, and this
partnership helps Impact Radius' clients deliver on that
expectation. Now, marketers can retarget their performance traffic,
while delivering effective content that optimizes campaigns. Many
consumers engage in these channels, and it's critical that brands
have people-based visibility so they can deliver experiences that
meet the high expectations of their targeted audiences.
"We are thrilled to announce our integration with LiveRamp,"
said Tijs van Santen, CRO of Impact
Radius. "LiveRamp's service further enhances our omnichannel
capabilities for clients, while enabling powerful personalization
capabilities in the affiliate channel. We are excited to see
several of our clients already benefiting from this
partnership."
"Impact Radius has zeroed-in on providing an essential element
of effective digital marketing," said Jeff
Smith, LiveRamp chief marketing officer. "This partnership
will play an important role in helping marketers measure the impact
of campaigns designed to engage high-value audiences with
compelling content, and develop a unified customer view across
digital channels, including affiliate."
In the past 12 months, Impact Radius has experienced rapid
adoption of its innovative marketing platform, which culminated in
the company securing $30 Million in
growth funding from Silversmith Capital Partners. Most recently,
the Santa Barbara-based startup placed a foothold in APAC by
opening an office in Sydney,
Australia and significantly expanded its operations in NYC
with the opening of its new office on Park Avenue. Impact Radius'
acquisition of ad prevention platform, Forensiq, has also resulted
in milestone achievements for the company and was recently TAG
certified in the privacy and anti-fraud categories, extending the
team's mission of providing a more secure ecosystem for
marketers.
About Impact Radius:
Impact Radius enables digital
brands and agencies to maximize their return on ad spend. The
company's SaaS marketing platform provides a single trusted view
into the consumer journey from ad impression through acquisition —
across all devices and channels. Through the automation of critical
marketing workflows and real-time delivery of actionable insights,
the platform drives revenue for global companies such as Lenovo,
Ticketmaster, Tommy Hilfiger, Getty
Images, Shutterstock and Advance Auto Parts. The company has 275+
employees across seven offices worldwide. To learn more visit
www.ImpactRadius.com.
About LiveRamp:
LiveRamp offers brands and the
companies they work with identity resolution that is integrated
throughout the digital ecosystem, and provides the foundation for
omnichannel marketing. IdentityLink transforms the technology
platforms used by our clients into people-based marketing channels
that improve the relevancy of marketing, and ultimately allow
consumers to better connect with the brands and products they love.
LiveRamp is an Acxiom company (Nasdaq: ACXM), delivering
privacy-safe solutions to market and honoring the best practices of
leading associations including the Digital Advertising Alliance's
(DAA) ICON and App Choices programs. For more information, visit
www.LiveRamp.com.
To view the original version on PR Newswire,
visit:http://www.prnewswire.com/news-releases/impact-radius-and-liveramp-partner-to-provide-affiliate-insight-for-leading-marketers-300480257.html
SOURCE Impact Radius