Auddia Inc. Announces Launch of faidrRadio, an Exclusive Content Offering Within the faidr App
25 January 2023 - 12:54AM
via NewMediaWire --
Auddia
Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW) ("Auddia" or the
"Company"), developer of a proprietary AI platform for audio and
innovative technologies for podcasts that is reinventing how
consumers engage with audio, announced today that it has launched
faidrRadio, an exclusive content offering within the faidr mobile
app.
Delivering both curated music playlists, called
Music Stations, and DJ-hosted episodic programming, called Music
Casts, faidrRadio is available to all iOS users for a short time,
and then will only be accessible to subscribers and users in their
30-day free trial period. Android users will have the same
conditioned access to faidrRadio later in Q1. At the time of
launch, faidrRadio offers seven Music Stations and 30 Music Casts,
with expansion planned throughout 2023.
In the November 15, 2022 Corporate
Update and Investor Call, the Company outlined its larger audio
Superapp strategy, the next steps of which involve bringing
exclusive content and podcasts into the faidr platform. The
faidrRadio feature effectively launches the exclusive-content
component of the Company’s Superapp roadmap.
In addition to the new music content channels, new
features and user controls are also offered with
faidrRadio.
“This is our first foray into creating and
delivering exclusive content through faidr,” said Michael Lawless,
CEO of Auddia. “Many of our competitors have decided to offer their
exclusive content through curated playlists. In addition to
expertly curated playlists, our Music Casts are unique ways to
showcase not only new and established artists but also DJs that
have relevant perspectives to share. We see faidrRadio as a place
for users to engage with great music and compelling program hosts
and as a launchpad for new voices to get mainstream
exposure.”
The Company announced
its Discovr program in April to give new
music artists mainstream exposure to AM/FM radio listening
audiences. faidrRadio will provide another mechanism for Discovr
artists to be heard, through Music Casts, where Discovr artists are
featured alongside recent releases from more established
artists.
Auddia is currently working to launch podcasts in
the app before the end of Q1 to combine differentiated ad-free
listening with feature parity among the top 3 radio streaming apps
available to users today. By adding podcasts (coming soon) and
exclusive content (in the form of faidrRadio), the Company is on
track to complete two key components of its overall audio Superapp
strategy.
Visit faidr.com for more. Are you
interested in being a Discovr artist or curator? Click
here.
About Auddia Inc.Auddia, through its
proprietary AI platform for audio identification and classification
and related technologies, is reinventing how consumers engage with
AM/FM radio, podcasts, and other audio content. Auddia’s flagship
audio superapp, called faidr, brings two industry firsts to the
audio-streaming landscape: subscription-based, ad-free listening on
any AM/FM radio station and podcasts with interactive digital feeds
that support deeper stories and open untapped revenue streams to
podcasters. faidr also delivers exclusive content and playlists,
and showcases exciting new artists, hand-picked by curators and
DJs. Both differentiated offerings address large and rapidly
growing audiences with strong purchase intent. For more
information, visit: www.auddia.com
Forward-Looking StatementsThis press
release contains forward-looking statements within the meaning of
the Private Securities Litigation Reform Act of 1995, Section 27A
of the Securities Act of 1933 and Section 21E of the Securities
Exchange Act of 1934 about the Company's current expectations about
future results, performance, prospects and opportunities.
Statements that are not historical facts, such as "anticipates,"
"believes" and "expects" or similar expressions, are
forward-looking statements. These forward-looking statements are
based on the current plans and expectations of management and are
subject to a number of uncertainties and risks that could
significantly affect the Company's current plans and expectations,
as well as future results of operations and financial condition.
These and other risks and uncertainties are discussed more fully in
our filings with the Securities and Exchange Commission. Readers
are encouraged to review the section titled "Risk Factors" in the
Company's Annual Report on Form 10-K for the year ended December
31, 2021, as well as other disclosures contained in the Annual
Report and subsequent filings made with the Securities and Exchange
Commission. Forward-looking statements contained in this
announcement are made as of this date and the Company undertakes no
obligation to publicly update or revise any forward-looking
statements, whether as a result of new information, future events
or otherwise.
Investor Relations:Kirin Smith,
PresidentPCG Advisory,
Inc.ksmith@pcgadvisory.comwww.pcgadvisory.com
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