Auddia Signs Purchase Agreement to Acquire Radio FM; Advancing M&A User Acquisition Strategy
28 February 2024 - 12:30AM
via NewMediaWire -
Auddia Inc. (NASDAQ:AUUD) (NASDAQ:AUUDW)
("Auddia" or the "Company"), a proprietary AI platform for audio
identification and classification and related technologies, that is
reinventing how consumers engage with AM/FM radio, podcasts, and
other audio content, announced today that it has signed a
definitive purchase agreement to acquire Radio FM (RFM), a leading
AM/FM streaming app. Closing the acquisition remains subject to
financing the acquisition cost.
Radio FM is one of the leading global radio streaming mobile
applications. In early January of 2024, Google selected the Radio
FM streaming app as an Editor's Choice app in the Play Store,
making it only the third app in the Radio category to get an
Editor's Choice badge alongside iHeart and Pandora.
Michael Lawless, CEO of Auddia, said, “We are seeing strong
subscription conversion numbers off the faidr free tier which is
solidifying our confidence that a large number of AM/FM streaming
listeners are willing to pay a subscription to avoid commercials
while listening to their favorite stations. The challenge now
becomes how to grow the free tier user base in the most
cost-efficient manner possible to increase our pool of potential
subscribers. The Radio FM acquisition allows us to acquire 4.6
million retained users at a customer acquisition cost (CAC) that is
approximately 70% lower than the cost to acquire a free tier user
through our direct marketing methods. This is obviously a far more
economical and faster way to build revenue, reduce burn, drive
subscriptions, and achieve sustainability. We look forward to
engaging with investors to secure the financing needed to close the
transaction.”
The Radio FM asset consists of $2.3M in 2023 revenue with $1.4M
in related operating cash flow and represents approximately 4.6
million monthly active users on the free tier. The acquisition is
priced at $13M cash at closing with an additional $2M in cash paid
six months after closing assuming certain performance milestones
are maintained.
Auddia continues to advance discussions with the other two
previously disclosed acquisition targets under LOI and will provide
an update on their status in the coming days.
About Auddia Inc.Auddia, through its proprietary AI
platform for audio identification and classification and related
technologies, is reinventing how consumers engage with AM/FM radio,
podcasts, and other audio content. Auddia’s flagship audio
superapp, called faidr, brings two industry firsts to the
audio-streaming landscape: subscription-based, ad-free listening on
any AM/FM radio station and ad-free podcast listening with the
addition of interactive digital feeds that support deeper stories
and open untapped revenue streams to podcasters. faidr also
delivers exclusive content and playlists, and showcases exciting
new artists, hand-picked by curators and DJs. Both differentiated
offerings address large and rapidly growing audiences with strong
purchase intent. For more information,
visit: www.auddia.com
Forward-Looking StatementsThis press release contains
forward-looking statements within the meaning of the Private
Securities Litigation Reform Act of 1995, Section 27A of the
Securities Act of 1933 and Section 21E of the Securities Exchange
Act of 1934 about the Company's current expectations about future
results, performance, prospects and opportunities. Statements that
are not historical facts, such as "anticipates," "believes" and
"expects" or similar expressions, are forward-looking statements.
These forward-looking statements are based on the current plans and
expectations of management and are subject to a number of
uncertainties and risks that could significantly affect the
Company's current plans and expectations, as well as future results
of operations and financial condition. These and other risks and
uncertainties are discussed more fully in our filings with the
Securities and Exchange Commission. Readers are encouraged to
review the section titled "Risk Factors" in the Company's Annual
Report on Form 10-K for the year ended December 31, 2022, as well
as other disclosures contained in the Annual Report and subsequent
filings made with the Securities and Exchange Commission.
Forward-looking statements contained in this announcement are made
as of this date and the Company undertakes no obligation to
publicly update or revise any forward-looking statements, whether
as a result of new information, future events or otherwise.
Investor Relations:Kirin Smith, PresidentPCG Advisory,
Inc.ksmith@pcgadvisory.comwww.pcgadvisory.com
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