Telefonica Argentina Selects an Amdocs Big Data Solution to Optimize Data Management and Speed Decision-Making
11 November 2015 - 8:02AM
Telefónica expands relationship with Amdocs in
data management domain; operational data store provides actionable
business insights to proactively manage and offer a better customer
experience
Amdocs (NASDAQ:DOX), the leading provider of customer experience
solutions, today announced that Telefónica, one of the world's
leading service providers with more than 329 million customers
across Latin America and Europe, has selected the Amdocs
operational data store solution for its operations in Argentina in
order to collect, store and gain actionable business insights from
their data assets. Today's announcement illustrates the widening
cooperation between Telefónica and Amdocs in the data management
domain, following the previous announcement of Telefónica's
decision to deploy an Amdocs operational data store at its
operations in Chile and Peru.
Amdocs will implement an operational data store for Telefónica
Argentina that aggregates data from numerous multi-vendor
operational sources including billing, ordering, customer
management, enterprise product catalog, as well as inventory
management, workforce management and network trouble ticketing.
Using the communications-specific Amdocs Logical Data Model (aLDM),
the data store simplifies the costly and complex task of mapping
the source data in Telefónica's operational systems, to provide one
holistic view of the customer across Telefónica Argentina's
wireless and wireline lines of business, as well as a common data
dictionary and integration with Telefónica's enterprise data
warehouse through a single gateway.
The data store gives Telefónica the ability to produce on-demand
a range of operational reports and dashboards, including a range of
prepackaged designs for communications-specific best practice
reports, to drive faster and more informed decision-making.
"By ensuring our business has access to critical reports and
dashboards from day one of the new systems going live, this data
initiative with Amdocs will allow us to proactively manage and
offer a better customer experience," said Luciana Barrera, CIO
of Telefónica Argentina. "This project supports our current
transformation initiative in Argentina and is a key element to
differentiate Telefónica by ensuring a consistent and personalized
omni-channel and digital customer experience."
"This operational data store, pulling in data from a broad range
of operational sources, will accelerate business value for
Telefónica Argentina by enabling it to rapidly extract, aggregate
and process data, thus gaining deep insight into its customers and
their experience," said Manuel Zepeda, division president for the
Caribbean and Latin America region at Amdocs. "In The New World of
Customer Experience – today's era defined by rising customer
expectations, rapid technology advancements and intensified
competition – service providers understand that they must evolve to
become even more data-driven in order to deliver a differentiating
customer experience that is based on personalized and
contextualized customer interactions."
Today's announcement follows the previously announced
transformation to modernize Telefónica's business support systems
in Argentina and enable a differentiated omni-channel and digital
customer experience by allowing its wireline subscribers to move
seamlessly between all customer interaction channels, whether
self-service or agent assisted, via the Web, call center or at the
retail store.
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About Telefónica
Telefónica is one of the largest
telecommunications companies in the world in terms of market
capitalization and number of customers. With its best in class
mobile, fixed and broadband networks, and innovative portfolio of
digital solutions, Telefónica is transforming itself into a
'Digital Telco', a company that will be even better placed to meet
the needs of its customers and capture new revenue growth. More
information is available at www.telefonica.com.
About Amdocs
Amdocs is the market leader in customer experience software
solutions and services for the world's largest communications,
entertainment and media service providers. Its portfolio
powers The New World of Customer Experience™, where a wide array of
innovative and personalized services are delivered seamlessly to
end users, regardless of device or network. For more than 30 years,
Amdocs solutions, which include BSS, OSS, network control and
optimization, coupled with professional and managed services, have
accelerated business value for its customers by streamlining
complex operating environments, reducing costs and speeding time to
market for new products and services. Amdocs and its more
than 24,000 employees serve customers in over 90 countries. Listed
on the NASDAQ Global Select Market, Amdocs had revenue of $3.6
billion in fiscal 2015.
Amdocs: Embrace Challenge, Experience Success.
For more information, visit Amdocs at www.amdocs.com.
Amdocs' Forward-Looking Statement
This press release includes information that constitutes
forward-looking statements made pursuant to the safe harbor
provision of the Private Securities Litigation Reform Act of 1995,
including statements about Amdocs' growth and business results in
future quarters. Although we believe the expectations reflected in
such forward-looking statements are based upon reasonable
assumptions, we can give no assurance that our expectations will be
obtained or that any deviations will not be material. Such
statements involve risks and uncertainties that may cause future
results to differ from those anticipated. These risks include, but
are not limited to, the effects of general economic conditions,
Amdocs' ability to grow in the business markets that it serves,
Amdocs' ability to successfully integrate acquired businesses,
adverse effects of market competition, rapid technological shifts
that may render the Company's products and services obsolete,
potential loss of a major customer, our ability to develop
long-term relationships with our customers, and risks associated
with operating businesses in the international market. Amdocs may
elect to update these forward-looking statements at some point in
the future; however, the Company specifically disclaims any
obligation to do so. These and other risks are discussed at greater
length in the Company's filings with the Securities and Exchange
Commission, including in our Annual Report on Form 20-F for the
fiscal year ended September 30, 2014 filed on December 8, 2014 and
our quarterly 6-K form furnished on February 9, May 11 and August
10, 2015.
CONTACT: Media Contact:
Sara Preto
Fusion PR for Amdocs
Tel: +1-212-651-4214
E-Mail: sara.preto@fusionpr.com
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