Viant and Disney Advertising Collaborate to Scale Streaming Audiences
22 November 2024 - 1:03AM
Business Wire
Unlocking New Business through Independent
Agencies
Viant Technology Inc. (NASDAQ: DSP) today announced an expanded
agreement with Disney Advertising focused on making premium CTV,
video, and display inventory addressable and biddable for
advertisers.
This new collaboration is underpinned by Disney’s award-winning
Clean Room technology and proprietary BridgeID, along with Viant’s
Household ID, which enables Viant’s breadth of ad buyers to improve
the performance of campaigns by accessing audiences at scale.
“We have made significant progress on our journey to unlock
access to more inventory for advertisers of all sizes powered by
automation, and our collaboration with Viant sets the stage for
next-generation audience activation at scale while tapping into
unique demand,” said Matt Barnes, VP, Programmatic Sales, Disney
Advertising. “By bringing more opportunities to the table for
midmarket buyers, we continue to level the playing field by
providing more flexibility, choice and control to advertisers.”
This new capability leverages Viant’s CTV expertise, extensive
reach among independent ad agencies and future-ready, AI-powered
solution, to maximize insights with the scale of Disney’s leading
streaming footprint, driving up to 20% improvement in
addressability.
"This collaboration accelerates Viant’s strategic partnership
with Disney, and further delivers increased value to advertisers,”
said Tom Wolfe, Viant’s SVP, Business Development. "Viant's Direct
Access program continues to power more impactful relationships
between our advertising clients and world-class CTV content owners,
on the strength of first-party data and optimized supply
paths.”
Learn more about Viant’s Direct Access program here.
ABOUT VIANT
Viant Technology Inc. (NASDAQ: DSP) is a leader in AI-powered
programmatic advertising, dedicated to driving innovation in
digital marketing. Our omnichannel platform built for CTV allows
marketers to plan, execute and measure their campaigns with
unmatched precision and efficiency. With the launch of ViantAI,
Viant is building the future of fully autonomous advertising
solutions, empowering advertisers to achieve their boldest goals.
Viant was recently awarded Best Demand-Side Platform by MarTech
Breakthrough, Great Place to Work® certification and received the
Business Intelligence Group’s Innovation award for AI
Advancements.
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Media Contact: Marielle Lyon press@viantinc.com
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