Industry-Leading Brand Safety &
Suitability Measurement Expands to 11 Additional Countries to a
Total of 60+ Countries on TikTok
NEW
YORK, April 11, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced it is expanding its
unparalleled brand safety and suitability measurement reporting on
TikTok to include new Category Exclusion and Vertical Sensitivity
Segments, enabling advertisers to avoid a wider range of content
unsuitable to their brand. This expansion further enhances and
simplifies how advertisers measure and safeguard their campaigns on
TikTok through IAS's industry-leading, AI-driven Total Media
Quality (TMQ) product and ensures they can confidently scale their
brand on one of the world's largest and fastest-growing short-form
video entertainment platforms.
IAS is also expanding its industry-leading Brand Safety and
Suitability Measurement on TikTok to an additional 11 countries,
bringing the total to 62 countries, across 34 languages. IAS's
AI-driven Total Media Quality product for TikTok uses cutting-edge
Multimedia Technology combining image, audio, and text signals with
frame-by-frame video analysis to accurately classify content in the
For You Feed, at scale, aligned to 12 GARM Brand Safety &
Suitability categories and four risk levels.
"The rapid adoption of short-form video on social platforms like
TikTok created demand for next-generation solutions that can
provide protection and performance for advertisers," said
Lisa Utzschneider, CEO of IAS. "As
the first independent, third-party digital media quality provider
offering an end-to-end brand safety solution for TikTok, global
advertisers now have access to AI-backed solutions to safeguard and
scale their brands across one of the largest and fastest-growing
social platforms around the globe."
The new expanded measurement capabilities further help
advertisers on TikTok by adding:
- New Category Exclusion and Vertical Sensitivity
segments: IAS now provides independent, third-party
assurance that advertisers' campaigns are appearing next to brand
suitable content aligned to the new segments available within
TikTok Ads Manager. The categories include pets, beauty, food,
fashion / retail, travel, financial services, technology,
automotive, gaming, professional services, entertainment,
gambling and lotteries, violent video games, combat
sports, and youth content.
- Ease of activation: With new Automated Suitability
Profiles, the new Category Exclusion and Vertical Sensitivity
Segments will automatically be applied within IAS Signal for
measurement. IAS Signal is a unified reporting platform that
delivers the data and insights advertisers need to easily manage
their digital campaigns to provide a seamless interface for
advertisers.
- Deeper insights: IAS is aligning its reporting in Custom
Report Builder (CRB) to the profiles advertisers create in TikTok
Ads Manager, including campaign name, ad group, objective type, and
ad buying type. Advertisers can now drill down to the ad creative
level for deeper and more strategic actionable data.
- Expanded coverage: IAS now supports 62 countries,
expanding its AI-driven Brand Safety and Suitability Measurement
for TikTok to 11 additional countries including Bangladesh, Cambodia, Costa
Rica, Denmark, Dominican Republic, Finland, Greece, Guatemala, Hungary, Norway, and Panama.
"TikTok is continuously building and refining our brand safety
and suitability solutions for advertisers, and evolving to stay
ahead of emerging needs," said Chen-Lin
Lee, Global Head of Measurement and Data Partnerships at
TikTok. "We are excited to be partnering with trusted third-party
measurement provider Integral Ad Science to complement our own
TikTok Inventory Filter, and our new brand suitability controls
Category Exclusion and Vertical Sensitivity, so advertisers are
confident in the tools that empower them to connect with our
community."
This latest announcement further solidifies IAS's deep
partnership with TikTok since 2021, continuously expanding its
offering to advertisers for global coverage of its industry-leading
brand safety and suitability measurement solution.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
Contact: press@integralads.com
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SOURCE Integral Ad Science, Inc.