NEW
YORK, Sept. 4, 2024 /PRNewswire/ -- Integral Ad
Science (Nasdaq: IAS), a leading global media measurement and
optimization platform, today announced the appointment of
Marc Grabowski as Chief Operating
Officer (COO) and Srishti Gupta as
Chief Product Officer (CPO), effective September 16, 2024.
Grabowski, previously the Global Vice President of Oracle
Advertising, will oversee the company's global commercial
organization prioritizing customer success, business strategy, and
company commercial operations. Gupta, former Chief Product Officer
at Rokt, will lead the company's product strategy, product
development, and go-to-market initiatives. Grabowski and Gupta will
report directly to Lisa
Utzschneider, CEO of IAS.
"We are delighted to welcome Marc and Srishti to IAS as they
will enhance our senior leadership team, strengthen our
customer-first approach, and advance our product development to
meet the future needs of our customers and partners," said
Lisa Utzschneider, CEO of IAS. "Marc
and Srishti have a shared focus on innovation and agility which is
essential in our fast-paced and dynamic industry. We look forward
to their contributions as we continue to enable our customers to
maximize performance while safeguarding and scaling their digital
media investments."
Grabowski brings extensive leadership and experience across the
demand and supply sides of the advertising industry. He joins IAS
from Oracle Advertising where he led Oracle's global go-to-market
organization for Oracle's Advertising products, including Moat,
Datalogix, BlueKai, and Grapeshot. Previously, Grabowski served as
Executive Vice President of Global Supply & Business
Development at Criteo; held the CEO role at Persio, a B2B mobile
marketing platform that was later acquired by Clutch.com; and spent
nearly a decade at Yahoo! in various sales roles.
"IAS's focus on data integrity and its trusted AI-backed
technology, along with the company's capabilities in social media,
the open web, Connected TV (CTV), and other emerging channels makes
this an exciting opportunity," said Grabowski. "I'm excited to
offer my experience in strategy and execution to IAS's strong bench
of talent to drive superior results for our customers and
partners."
Gupta is a seasoned executive and visionary product leader, with
a track record of delivering growth in both B2B and B2C products
across various advertising channels, including CTV. Most recently,
she served as Chief Product Officer at Rokt, an e-commerce
technology company, where she was responsible for delivering a
highly relevant and performant experience across billions of
e-commerce transactions. Before joining Rokt, Gupta was the
Director of Ads Measurement at Amazon where she spearheaded the
creation of cross-channel measurement products. Earlier, she held
the role of President and General Manager for IRI's Digital and
Media Solutions.
"As marketers look to maximize return on their digital ad
investments across channels, IAS has continued to innovate with
high velocity and flexibility," said Gupta. "I look forward to
building on this strong foundation, driving customer value through
industry-leading products, and furthering IAS's mission of
delivering trust and transparency in digital media quality."
To learn more about other recent updates at IAS, visit
https://integralads.com/about-ias/newsroom/.
About Integral Ad Science
Integral Ad Science (IAS) is a leading global media measurement
and optimization platform that delivers the industry's most
actionable data to drive superior results for the world's largest
advertisers, publishers, and media platforms. IAS's software
provides comprehensive and enriched data that ensures ads are seen
by real people in safe and suitable environments, while improving
return on ad spend for advertisers and yield for publishers. Our
mission is to be the global benchmark for trust and transparency in
digital media quality. For more information, visit
integralads.com.
CONTACT: press@integralads.com
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SOURCE Integral Ad Science, Inc.