KVH Introduces Embedded TracVision Automotive Satellite TV System for OEM Applications
01 November 2005 - 11:30PM
Business Wire
KVH Moving Ahead to Support Automotive OEM Factory Integration with
Patented Hybrid Phased-array Technology and In-roof Installation
Design KVH Industries, Inc., (Nasdaq: KVHI) brought live satellite
TV programming one step closer to being a factory-installed reality
today when it unveiled an embedded automotive TracVision(R) system
today at the Specialty Equipment Market Association (SEMA) trade
show in Las Vegas, Nevada. Using the same patented hybrid
phased-array antenna technology found in the aftermarket TracVision
A5, the new embedded automotive TracVision system provides
in-motion reception of the DIRECTV(R) TOTAL CHOICE(R) MOBILE
satellite TV programming package on open roads throughout the
United States. To achieve its ultra-low profile, the embedded
TracVision is installed within the vehicle's headliner and its
sleek cover remains hidden below the level of the roof rack, making
it the lowest profile automotive satellite TV system available. The
system is intended to support volume OEM and special program
vehicle applications exclusively and will not be available for
aftermarket purchase. "The embedded TracVision system is the latest
step in our efforts to expand our award-winning and consumer-proven
TracVision family beyond the automotive aftermarket and into the
support of OEM applications in the near-term," declared Martin Kits
van Heyningen, KVH's president and chief executive officer. "We've
received very positive feedback from automakers following
demonstrations of the limo-based prototype we unveiled in
cooperation with Cadillac in March 2005 as well as initial
evaluations of a number of automotive beta units that we provided
to OEMs for initial evaluations. Based on our progress and the
feedback to date, we are now ready to move ahead and begin
supporting factory integration of mobile satellite TV systems."
Making the embedded automotive TracVision system ready for factory
installation will take time and close cooperation between KVH and
its OEM customers, explained Robert Riedford, KVH's director of
business development for satellite products. "Due to the wide range
of vehicle roof designs, environmental requirements, and
performance standards, there is no such thing as a generic,
'one-size-fits-all' in-roof satellite TV solution. We intend to
work with OEM customers to define the unique specifications and
requirements necessary to tailor the embedded TracVision to their
specific vehicle applications." The embedded automotive TracVision
is based on the same low-profile antenna technology used in the
award-winning TracVision A5, which has been available in the
aftermarket for more than two years at more than 800 retail
locations around the United States. Earlier this year, Cadillac
announced that it had approved the TracVision A5 as an aftermarket
accessory to be sold through its dealers nationwide, and Avis Rent
a Car is offering the TracVision A5 and DIRECTV service on Hummer
H3s based in Phoenix, Arizona. Passenger entertainment is now among
the most popular automotive accessories on the market today, with
more than one-third of 2004 model year SUVs and minivans sold in
the U.S. equipped with in-vehicle video screens, according to J.D.
Power and Associates. Industry analyst Frost & Sullivan
projects that by 2011, more than 3 million vehicles will be
equipped with mobile satellite TV systems. For complete details
regarding KVH's TracVision line of mobile satellite TV systems,
visit http://www.tracvision.com. NOTE TO EDITORS: High-resolution,
press-ready images of the embedded automotive TracVision and other
TracVision systems are available for download and editorial use at
http://www.kvh.com/mediasupport. KVH Industries, Inc., is the
leading provider of in-motion satellite systems, having designed,
manufactured, and sold more than 75,000 mobile satellite antennas
for applications on boats, RVs, trucks, buses and automobiles.
Winner of the prestigious General Motors Innovative Design Award,
CES Innovation Award, and a finalist for the Automotive News PACE
Award, KVH's mission is to connect mobile customers with the same
digital television entertainment, communications, and Internet
services that they enjoy in their home and offices. This release
may contain certain forward-looking statements that involve risks
and uncertainties. Forward-looking statements include, for example,
the functionality, characteristics, quality and performance of
KVH's products and technology; anticipated innovation and product
development; and customer preferences, requirements and
expectations. The actual results could differ. Factors that may
cause such differences include, among others, our dependence on the
availability of third-party satellites, which face significant
operational risks and could fail earlier than their expected useful
lives, for our mobile satellite communication services; the
inability to properly customize embedded TracVision to suit the
installation, performance, and cost requirements for OEM vehicle
programs; widespread consumer demand for satellite TV service in
cars fails to develop; as well as those discussed in KVH's most
recent Form 10-Q filed with the SEC. KVH assumes no obligation to
update its forward-looking statements to reflect new information or
developments.
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