Celsius Holdings to Distribute Energy Drinks in Canada, U.K.
22 January 2024 - 10:41PM
Dow Jones News
By Will Feuer
Celsius Holdings said it has started selling its energy drinks
in Canada and has struck a deal to start distributing its canned
beverages in the United Kingdom later this year.
The company said PepsiCo is serving as the exclusive distributor
for Celsius in Canada, where sales began this month. Celsius in
2022 struck a U.S. distribution agreement with PepsiCo. As part of
that deal, PepsiCo took a stake in Celsius.
For the U.K., Celsius said it has selected Suntory Beverage
& Food Great Britain and Ireland as its exclusive sales and
distribution partner. Celsius said the agreement covers Great
Britain and Northern Ireland, the Channel Islands, the Isle of Man
and the Republic of Ireland.
Write to Will Feuer at will.feuer@wsj.com
(END) Dow Jones Newswires
January 22, 2024 06:26 ET (11:26 GMT)
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