Springbig Announces Strategic Partnership with Native Roots, Expanding Cannabis Loyalty Marketing Reach
09 July 2024 - 9:10PM
Springbig, the leader in cannabis loyalty marketing and
communications technology, is excited to announce our recent
signing with Native Roots, Colorado's largest independently held
vertically integrated cannabis company. This partnership marks a
significant milestone in our mission to enhance customer engagement
and loyalty in the cannabis industry.
Native Roots, renowned for their commitment to quality and
customer satisfaction, has chosen Springbig to elevate their
customer experience and streamline their marketing efforts. With
this collaboration, Springbig will provide Native Roots with
advanced technological solutions to improve communication and
engagement with their customers, ensuring an unmatched customer
experience.
“At Native Roots, we were on a quest for a solution that valued
the functionality of their platform from the business side while
prioritizing the customer experience. We sought a partner that was
committed to solving the business problems that we face with tested
and effective solutions. Finally, we required a partner that would
integrate seamlessly into our team. We found these qualities in
Springbig beginning in our initial conversation and we’re impressed
to find these synergies continuing to be delivered,” said Buck
Dutton, VP of Marketing at Native Roots.
Springbig's proprietary software integrates seamlessly with
Native Roots' existing systems, providing advanced messaging
capabilities that enhance message deliverability along with,
targeting the right recipients. This collaboration aims to
strengthen customer relationships, improve marketing efficiency,
and ensure that Native Roots' communications reach their end users
effectively. Springbig’s platform offers streamlined analytics,
customizable loyalty programs, and efficient marketing automations,
empowering Native Roots to make data-driven decisions and optimize
their customer outreach strategies. Additionally, Native Roots is
updating its entire loyalty program this autumn and knew that being
active and integrated on the right platform ahead of this change
was essential.
Jeffery Harris, CEO/Founder at Springbig, stated, "We are
thrilled to partner with Native Roots, a company that shares our
dedication to customer satisfaction and innovative solutions. This
partnership will allow us to demonstrate the full potential of our
platform and help Native Roots achieve their business goals. By
leveraging our proprietary technology, Native Roots will be able to
enhance their customer interactions, increase loyalty, and drive
growth in an increasingly competitive market."
Springbig’s platform is designed to address the unique
challenges faced by cannabis businesses, such as stringent
regulations, rapidly changing market conditions, and the need for
effective customer engagement strategies. By partnering with
Springbig, Native Roots can expect to see improvements in customer
retention, higher engagement rates, and a stronger brand presence
in the market.
The collaboration with Native Roots underscores Springbig's
commitment to providing top-tier loyalty marketing solutions to the
cannabis industry. We look forward to a successful partnership and
the continued growth of both companies. This strategic alliance not
only highlights the strengths of Springbig’s technology but also
sets a new standard for customer loyalty and engagement in the
cannabis sector.
About Springbig:Springbig is a
market-leading software platform providing customer loyalty and
marketing automation solutions to cannabis retailers and brands in
the U.S. and Canada. Springbig's platform connects consumers with
retailers and brands primarily through SMS marketing, as well as
push notifications, emails, and loyalty programs, to support
retailers' and brands' customer engagement and retention. Springbig
offers marketing automation solutions that ensure consistent
customer communication, thereby driving customer retention and
increasing retail foot traffic. Additionally, Springbig's reporting
and analytics offerings deliver valuable insights that clients
utilize to better understand their customer base, purchasing
habits, and trends.
For more information, visit Springbig.com.
About Native Roots:Native Roots
Cannabis Co.: Colorado’s Happy PlaceNative Roots Cannabis
Co. is one of Colorado’s most successful vertically integrated
medical and adult-use cannabis operators. Native Roots has 21
dispensary locations across Colorado, serving thousands of adult
consumers daily and the state’s largest number of registered
patient members. With over a decade of experience providing
cannabis to patients and adult consumers, Native Roots has won
national recognition for its sustainable business practices, retail
design, high-quality products and employment practices. Since 2010,
Coloradans have turned to Native Roots as their trusted leader in
cannabis for wellness and recreation. Native Roots offers a vast
assortment of affordable products and a welcoming environment for
cannabis beginners and experts alike. Rooted in the community, we
are Colorado’s Happy Place.
To learn more about the company, visit nativerootscannabis.com.
Follow Native Roots on LinkedIn, Facebook, Twitter and
Instagram.
For more information, please contact:
Jared PoolatDirector of Marketing, SpringbigEmail:
info@springbig.com
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