Starbucks Opens First Store in Downtown Disney District
10 March 2014 - 11:00PM
Business Wire
Creative new location to offer a
first-of-its-kind Starbucks Experience to millions of guests at the
Disneyland Resort
Today, Starbucks Coffee Company (NASDAQ: SBUX) and the
Disneyland Resort announced the opening of a new company owned
Starbucks location at Downtown Disney in Anaheim, Calif., for
the millions of guests visiting Disneyland Resort from all over the
world each year. This store will be the first of four to be
operated by Starbucks across Disney properties in the United States
and will serve as a destination for guests looking to relax and
recharge as part of their visit.
“This store is a reflection of two iconic brands coming together
to offer their customers the kind of high quality experience they
expect in a way that embodies the unique passion of each,” said
Arthur Rubinfeld, chief creative officer and president, global
innovation for Starbucks. “Collaborating with Disney offered us the
opportunity to create a unique moment of connection for our
customers in a way that evokes the magic that their guests
expect.”
The new Downtown Disney location will bring one of Starbucks
most engaging experiences to customers with technology and content
designed specifically for this store. This includes introducing
customers to the story behind Starbucks coffee projected across a
10-foot video installation in addition to a first-of-its-kind
interactive touch screen that will inspire moments of playful
creativity for even the youngest visitors.
The store will also offer some of the rarest coffees available
as part of the Starbucks Reserve® coffee line and Clover® brewing
system. This sustainably built to LEED standards location will
include an outdoor patio designed around a native tree, reclaimed
wood siding and a living, green wall with more than 1,000 plants in
the shape of a coffee cup that serves as a backdrop to capturing
memories for visiting guests.
“Guests visit Disney parks and resorts around the world to share
experiences with their friends and families and to create memories
that will last a lifetime,” said Daniel Delcourt, vice president of
Disneyland Resort Hotels and Downtown Disney. “This new location at
Downtown Disney will appeal to their love of Starbucks, and provide
yet another memorable experience at the Disneyland Resort.”
Starbucks opened its first location at a Disney resort in 2009
in Disney Village at Disneyland Paris with an innovative concept
store that earned LEED platinum certification. The company also has
worked with Disney to offer Starbucks signature beverages and
pastries at locations inside the theme parks including Disneyland
Resort’s Fiddler, Fifer and Practical Café at Disney California
Adventure park and Market House at Disneyland park; as well as two
locations at Walt Disney World Resort in Florida – Main Street
Bakery at Magic Kingdom park and Fountain View at Epcot.
Starbucks and Disney will bring five more Starbucks locations to
guests, including: one additional Starbucks-operated location in
Downtown Disney at Disneyland Resort, two Starbucks-operated
locations at Downtown Disney at the Walt Disney World Resort and
two Disney-operated locations at Disney’s Animal Kingdom and Disney
Hollywood Studios at the Walt Disney World Resort.
About Starbucks Coffee
Company
Since 1971, Starbucks Coffee Company has been committed to
ethically sourcing and roasting the highest-quality arabica coffee
in the world. Today, with stores around the globe, the company is
the premier roaster and retailer of specialty coffee in the world.
Through our unwavering commitment to excellence and our guiding
principles, we bring the unique Starbucks Experience to life for
every customer through every cup. To share in the experience,
please visit us in our stores or online at www.starbucks.com.
About Disneyland Resort
Located on approximately 500 acres in Anaheim, Calif., the
Disneyland Resort features two spectacular theme parks – Disneyland
(the original Disney theme park) and Disney California Adventure
park – three award-winning hotels with approximately 2,400 guest
rooms – Disney's Grand Californian Hotel & Spa, Disneyland
Hotel and Disney's Paradise Pier Hotel – and the Downtown Disney
District which includes unique dining, entertainment and shopping
experiences. With 26,000 cast members, the Disneyland Resort is
Orange County’s largest employer and a $4.7 billion annual
contributor to the Southern California economy. The Resort also
donates more than $15 million each year to the local community and
has welcomed more than 650 million guests since opening on July 17,
1955. To learn more about our community efforts, visit
publicaffairs.disneyland.com.
Starbucks Coffee CompanyHaley Drage,
206-318-7100press@starbucks.comorDisneyland ResortBetsy Sanchez,
714-781-1580Betsy.e.sanchez@disney.com
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