Sportradar Deepens Official Partnership with NBA with Launch of Innovative, Value-Add Fan Engagement Solutions
23 October 2024 - 12:00AM
Sportradar (NASDAQ: SRAD) is enhancing its partnership with the NBA
this season through the introduction of a suite of innovative fan
engagement solutions fuelling the passion of the league’s two
billion global fans. These products represent the next phase in the
evolution of basketball consumption benefitting not only the NBA
but also operators and media partners looking to capitalize on the
excitement surrounding one of the world’s most-watched and bet-on
sports.
Sportradar, leveraging AI and its advanced, proprietary
technology, has launched a suite of next-generation products for
the NBA by accessing the full range of official NBA content,
including skeletal tracking data. Sportradar is able to harness
hundreds of thousands of data points from each game, enabling the
rapid development of products that redefine the standards of fan
engagement and open up new revenue streams for the NBA and its
partners and Sportradar clients.
- Virtualized Live Match Tracker: This
innovative tool uses computer vision to transform real-time
official NBA data into 3D visualizations that are delivered in a
hyper-personalized stream, featuring customizable viewing angles
and resulting in an immersive experience that keeps fans engaged in
a betting operator’s app as they are served in-play betting
opportunities.
- 4Sight Streaming: Launched earlier this year
for tennis, and now available for basketball, 4Sight Streaming
generates animated overlays and actionable insights by processing
an unparalleled volume of deep data. This creates an enriched
viewing experience that can predict the likely outcomes in a game
so that fans can make informed real time betting decisions.
- NBA Advanced Visualizations: Through rich,
interactive graphics and animations, these visualizations leverage
real-time skeletal tracking data to create engaging content, such
as 3D animations, heat maps and player performance metrics, that
enhance game analysis and add a dynamic element to support media
companies’ storytelling about action on the court.
- emBET: Following its successful launch on NBA
League Pass earlier this year, emBET now allows bettors to actively
monitor their wagers and is also now available on a wider range of
devices, including internet-connected televisions and Android
devices, increasing opportunities for fans to enjoy an interactive
viewing and betting experience.
Eric Conrad, EVP, Rights & Strategic Partnerships -
USA & Latam, Sportradar said: "Sportradar is committed
to deepening our longstanding partnership with the NBA, while also
supporting betting operators and media companies in
capitalizing on the immense global popularity of the
league. Sportradar’s proprietary technology, underpinned
by the application of powerful AI to deep data, continues
to reimagine how fans interact with the NBA. We are excited by
what the future holds, driven by our constant innovation.”
About SportradarSportradar Group AG (NASDAQ:
SRAD), founded in 2001, is a leading global sports technology
company creating immersive experiences for sports fans and bettors.
Positioned at the intersection of the sports, media and betting
industries, the company provides sports federations, news media,
consumer platforms and sports betting operators with a
best-in-class range of solutions to help grow their business. As
the trusted partner of organizations like the ATP, NBA, NHL, MLB,
NASCAR, UEFA, FIFA and Bundesliga, Sportradar covers close to a
million events annually across all major sports. With deep industry
relationships and expertise, Sportradar is not just redefining the
sports fan experience, it also safeguards sports through its
Integrity Services division and advocacy for an integrity-driven
environment for all involved.
For more information about Sportradar, please visit
www.sportradar.com
Sportradar Press Contact:Sandra
LeePress@sportradar.com
Sportradar Investor Relations Contact:Jim
BombasseiInvestor.relations@sportradar.com
Photos accompanying this announcement are available at
https://www.globenewswire.com/NewsRoom/AttachmentNg/baf03adf-cbc6-4c5d-981b-b336a674a533https://www.globenewswire.com/NewsRoom/AttachmentNg/c70b6c56-4b81-47ef-9999-6a56a3615a5fhttps://www.globenewswire.com/NewsRoom/AttachmentNg/005aadfb-067b-48be-91ce-498c266032aa
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