Co-Founders Anthony and Swann will collaborate
with Stagwell across the challenger network's events
ecosystem
NEW
YORK, Nov. 13, 2024 /PRNewswire/ -- Stagwell
(NASDAQ: STGW) today announced an expanded partnership with the
global wine brand, VII(N) The Seventh Estate, co-founded by
10-time NBA All-Star and entrepreneur Carmelo Anthony and long-time business partner
Asani Swann. This multi-pronged
creative partnership builds upon the co-founders' existing
relationship with Stagwell, which originated at Sport Beach 2023,
the flagship sports business destination at the Cannes Lions
International Festival of Creativity.
Following the success of Sport Beach 2023, Anthony and Swann
returned to Sport Beach in 2024, launching the first-ever Wine and
Spirits Festival at Cannes Lions. On site, guests sampled
athlete-founded wine and spirits brands including VII(N) The
Seventh Estate, Casa Azul Tequila Soda from two-time Super
Bowl champion Travis Kelce, Garage
Beer by Super Bowl champions and brothers Jason Kelce and Travis
Kelce, La Fête du Rosé from co-owner and San Antonio Spurs
point guard Chris Paul, Le Portier premier cognac from NFL Hall of Famer
Shannon Sharpe, and The Paloma by
Don Julio, the official cocktail of
Sport Beach 2024.
Together, Stagwell and VII(N) The Seventh Estate will continue
to tap into key cultural moments that surround the growing impact
of business, sports, and culture. On Wednesday, November 13, Anthony will join
Dan Gardner, Co-founder &
Executive Chairman of Code and Theory, a Stagwell agency, at Web
Summit to unpack how technology and creativity are transforming the
world of sports.
"We look forward to working closely with Stagwell and ushering
in new opportunities for both of our businesses," said Asani Swann, Founder of Business Beyond the Ball
and Co-Founder of VII(N) The Seventh Estate. "By combining our
strengths and reach, we'll have the ability to amplify our impact
in both sports and business across platforms."
"In partnership with VII(N), Carmelo and Asani's critical role
in bringing the Wine and Spirits Festival to Sport Beach took our
activation to the next level, and I am excited to build on that
momentum through this expanded partnership," said Stagwell's Chief
Brand and Communications Officer Beth
Sidhu.
About Stagwell
Stagwell (NASDAQ: STGW) is the challenger network built to
transform marketing. We deliver scaled creative performance for the
world's most ambitious brands, connecting culture-moving creativity
with leading-edge technology to harmonize the art and science of
marketing. Led by entrepreneurs, our specialists in 34+ countries
are unified under a single purpose: to drive effectiveness and
improve business results for their clients. Join us
at www.stagwellglobal.com.
About VII(N) The Seventh Estate
VII(N) The Seventh
Estate is the global wine estate brand founded by ten-time NBA
All-Star and entrepreneur, Carmelo
Anthony, and his longtime business partner, Asani Swann. Carmelo and Asani approached the
launch of VII(N) The Seventh Estate with the utmost sincerity and
respect for wine both as an art form and as an industry. The wines
within VII(N) invoke the heritage of the old world while committing
to modern philosophies of winemaking for the next generation of
wine lovers. Throughout all their endeavors, Carmelo and Asani are
constantly breaking barriers in an effort to achieve equal
representation across all sectors for the Black community, and with
this venture, they aim to expand the presence of people of color
within the wine space.
Contact
Kara Gelber
PR@stagwellglobal.com
View original content to download
multimedia:https://www.prnewswire.com/news-releases/stagwell-stgw-ventures-into-expanded-partnership-with-viin-the-seventh-estate-global-wine-brand-from-carmelo-anthony-and-asani-swann-302303407.html
SOURCE Stagwell Inc.
