BIDEN AND DEMOCRATIC PARTY APPROVAL RATINGS DROP
TO LOWEST SINCE SUMMER OF 2022
66% OF VOTERS SAY THEY HOPE THE TRUMP
ADMINISTRATION WILL END INFLATION
61% OF VOTERS APPROVE OF THE TIKTOK BAN
NEW
YORK and CAMBRIDGE,
Mass., Jan. 18, 2025 /PRNewswire/
-- Stagwell (NASDAQ: STGW) today released the results of
the January Harvard CAPS / Harris poll, a monthly collaboration
between the Center for American Political Studies at Harvard (CAPS) and the Harris Poll and HarrisX.
President Joe Biden will leave
office with his lowest approval rating since July 2022 at 39%, while President-Elect Donald
Trump will enter with an approval rating of 53%. Voters continue to
prioritize inflation and immigration as top issues and policy
priorities for the new administration. The poll also covers public
opinion on policy issues, media behavior, and foreign affairs.
Download key results here.
"Trump is off to a reasonable start – past the 50 percent mark
in approval rating – and has some real broad-based support," said
Mark Penn, Co-Director of the
Harvard CAPS / Harris poll and Stagwell Chairman and CEO. "People
have high hopes that he will fix the economy, address immigration,
and restore American values."
BIDEN ADMINISTRATION APPROVAL RATINGS HIT LOW; INFLATION AND
IMMIGRATION REMAIN TOP PRIORITIES
- Biden's job approval rating sits at 39% – his lowest since
July 2022 (Democrat: 73%; Republican:
15%; Independent: 31%). Meanwhile, Trump's approval rating is at
53% (Democrat: 20%; Republican: 88%; Independent: 49%). More than a
majority of male, white, suburban, rural, and 25-64 y.o. voters
approve.
- 41% of voters approve of the Democratic Party (-1 from
November 2024) – the lowest approval
rating since June 2024 and the summer
of 2022. 52% of voters approve of the Republican Party (+3).
- Inflation and immigration remain the top two issues for voters,
with a slight increase in concern over terrorism and national
security (+4).
- 44% of voters approve of Biden's handling of the presidential
transition to Trump, while 51% approve of Trump's handling of the
transition.
PERCEPTIONS OF TRUMP POLICIES AND THE NEW ADMINISTRATION SHOW
PROMISE
- 56% of voters believe Trump has been trying to unify rather
than divide the country after the election (Democrat: 23%;
Republican: 88%; Independent: 55%).
- Of Trump's cabinet picks, more voters favor rather than oppose
the appointments of Marco Rubio
(+10), Mike Huckabee (+10), and
Robert F. Kennedy Jr. (+9). Voters
are split on Elon Musk and
Vivek Ramaswamy, and a plurality of
voters don't know over half of Trump's picks.
- Of Trump's policies, deportations of illegal immigrants who
have committed crimes (71%) and ending the Israel-Hamas conflict
are the most popular (66%). Withdrawing from NATO (24%) and
renaming the Gulf of Mexico (28%)
are the least popular.
- Voters say their greatest hopes for the new Trump
administration are that he will end inflation (66%), improve
national security (46%), and revitalize the American economy (41%)
and American values (39%).
- Voters say top fears are Trump behaving like a dictator (44%),
political gridlock (38%), damage to American international
reputation and relationships (36%), and damage to federal
government and agencies (36%).
VOTERS SUPPORT RECENT SOCIAL MEDIA MOVES INCLUDING TIKTOK BAN
AND FACEBOOK COMMUNITY NOTES; CONTINUE TO USE PLATFORMS FOR
NEWS
- 61% of voters approve of the TikTok ban, and 55% of voters say
TikTok represents a national security threat to the U.S.
- 37% of voters are regular users of TikTok (Democrat: 44%;
Republican: 36%; Independent: 31%). Voters are split on whether the
app has a positive or negative effect on users, with Democrats
favoring the app.
- 53% of voters say they support Mark
Zuckerberg in his recent actions to eliminate fact-checking
on Facebook and move toward community notes to reduce bias
(Democrat: 38%; Republican: 70%; Independent: 51%).
- Facebook, Google, and YouTube are the most popular social media
platforms among voters for news (Facebook: 48%; Google: 44%;
YouTube: 43%).
- 44% of voters believe X represents opinions on both sides of
politics equally, the highest percentage among all major social
media platforms. 21% of voters believe Facebook is biased in favor
of the political left.
VOTERS BELIEVE AI SHOULD BE REGULATED BUT SAY IT IS TOO
LATE
- A plurality of voters (46%) believe it is too late to stop or
regulate AI, though 61% agree there should be some type of
regulation akin to those on critical industries like healthcare,
finance, or aviation.
- Voters cite concerns of AI becoming too dangerous (31%) and
being weaponized (28%) as top reasons for regulation.
- 52% of voters, however, cite large tech corporation control
over AI as the top reason to avoid regulating AI.
PERCEPTIONS ON AUTHORITIES' RESPONSES TO LOS ANGELES FIRES SPLIT ALONG PARTISAN
LINES
- 54% of voters say the L.A. fires were an event authorities
could have been prepared for (Democrat: 38%; Republican: 70%;
Independent: 54%).
- Voters were split over whether city, state, and federal
governments responded to the fires adequately. The majority of
Democrats said the responses were appropriate, while the majority
of Republicans said they were inadequate.
- 57% of voters believe California Governor Gavin Newsom is guilty of mismanaging resources
and making the fires worse, and 60% of voters believe the same of
Los Angeles Mayor Karen Bass.
VOTERS SUPPORT CEASEFIRE DEAL IN ISRAEL-HAMAS CONFLICT, CREDITING TRUMP
ADMINISTRATION
- 82% of voters support the ceasefire deal, especially Democrats
(87%) and voters over 55 years of age (88%).
- 57% of voters credit the incoming Trump administration with the
deal over negotiation efforts from Biden, including a majority of
Republicans (84%) and Independents (60%).
- Support for Israel over Hamas
in the conflict remains high with 79% of voters supporting
Israel.
The January Harvard CAPS / Harris poll survey was conducted
online within the United States on
January 15-16, 2025, among 2,650
registered voters by The Harris Poll and HarrisX. Follow the
Harvard CAPS / Harris poll podcast at
https://www.markpennpolls.com/ or on iHeart Radio, Apple
Podcasts, Spotify, and other podcast platforms.
About The Harris Poll & HarrisX
The Harris Poll is a global consulting and market research firm
that strives to reveal the authentic values of modern society to
inspire leaders to create a better tomorrow. It works with clients
in three primary areas: building twenty-first-century corporate
reputation, crafting brand strategy and performance tracking, and
earning organic media through public relations research. One of the
longest-running surveys in the U.S., The Harris Poll has tracked
public opinion, motivations, and social sentiment since 1963, and
is now part of Stagwell, the challenger holding company built to
transform marketing.
HarrisX is a technology-driven market research and data
analytics company that conducts multi-method research in the U.S.
and over 40 countries around the world on behalf of Fortune 100
companies, public policy institutions, global leaders, NGOs and
philanthropic organizations. HarrisX was the most accurate pollster
of the 2020 U.S. presidential election.
About the Harvard Center for American Political
Studies
The Center for American Political Studies (CAPS) is committed to
and fosters the interdisciplinary study of U.S. politics. Governed
by a group of political scientists, sociologists, historians, and
economists within the Faculty of Arts and Sciences at Harvard University, CAPS drives discussion,
research, public outreach, and pedagogy about all aspects of U.S.
politics. CAPS encourages cutting-edge research using a variety of
methodologies, including historical analysis, social surveys, and
formal mathematical modeling, and it often cooperates with other
Harvard centers to support research
training and encourage cross-national research about the United States in comparative and global
contexts. More information
at https://caps.gov.harvard.edu/.
Contact:
Carrie Hsu
pr@stagwellglobal.com
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