Step into the enchanting world of Wicked with
Ulta Beauty’s expansive collection of makeup, skincare, haircare,
accessories, and more, that celebrates the magic of
self-expression
Universal Pictures’ Wicked arrives in theaters
November 22
Ulta Beauty, the nation’s largest beauty retailer, proudly
announces its partnership with Universal Pictures’ new cinematic
event, Wicked, for the launch of a multi-branded beauty assortment,
available at all stores and ulta.com beginning October 6th.
Inspired by the film adaption of the beloved blockbuster stage
musical about the untold story of the witches of Oz, arriving in
theaters on November 22nd, the Wicked-themed collection defies
conventional beauty norms, empowering beauty enthusiasts to embrace
their truest selves. As part of the collection, Ulta Beauty will
exclusively feature r.e.m. beauty's limited-edition 9-piece makeup
set, designed by Grammy award winning global superstar Ariana
Grande, who stars as Glinda in the film.
"At Ulta Beauty, we believe that beauty is a powerful form of
self-expression, and our partnership with Wicked allows us to bring
that belief to life in an inspiring way," said Monica Arnaudo,
Chief Merchandising Officer at Ulta Beauty. "This collection
invites beauty enthusiasts to embrace their confidence, celebrate
and support friendship, while discovering the unexpected
connections that beauty can create, just as the characters of
Wicked do. We're thrilled to offer an expansive range of
transformative products that inspire joy, creativity, and the magic
of being true to yourself."
The limited-edition Wicked collection will come to life during
the holiday season in Ulta Beauty stores nationwide through front
of store displays and immersive experiences from October 6th –
December 25th, while quantities last. Ulta Beauty Rewards Diamond
and Platinum members will enjoy early access to shop the collection
exclusively on October 1st and 2nd on ulta.com or the Ulta Beauty
App. At Ulta Beauty’s Herald Square, New York, and Santa Monica,
California, stores, guests will be transported to the Land of Oz
through full store takeovers, featuring immersive Wicked
experiences, like walking the yellow brick road through beauty
aisles and enjoying Elphaba and Glinda-inspired makeup salon
services offered by r.e.m. beauty by Ariana Grande. Special photo
opportunities will allow guests to engage with custom experiences
and capture the wonders of Wicked through beauty. As an extension
of the Wicked collection, a curated assortment of beauty brands
will be available to shop at Ulta Beauty at Target locations,
reaching even more enthusiasts.
The Wicked-inspired collection, available at Ulta Beauty and
priced from $8 to $60, spans ten categories and features must-have
products from both exclusive and leading beauty brands,
including:
- r.e.m. beauty by Ariana Grande: a multi-dimensional,
shimmering, enchanted makeup capsule – with every shade designed
exclusively for Wicked – Including a 12-shade storybook palette and
sets inspired by Glinda and Elphaba.
- Beekman 1802: This Wicked-inspired collection features
spellbinding skincare and bewitching bodycare that will leave you
wondering: is it magic or Kindness?
- OPI: The Wicked-ly beautiful holiday collection features
a palette ranging from Glinda’s perfectly pink shades to Elphaba’s
magical greens with spellbinding shimmer, pearl and
glow-in-the-dark effects, available in original Nail Lacquer,
long-wear Infinite Shine and xPRESS/ON press-on nails.
- It Brushes For Ulta: Limited-edition Ulta-exclusive
blush & foundation makeup brush set featuring custom pink and
green liquid handles filled with glitter, stars and more bewitching
accents.
- Caboodles: The Limited Edition On-The-Go Girl™ cases,
available in two color combinations inspired by Glinda and Elphaba,
feature a Wicked vibe, functional form, and themed sticker sheets,
making them the ultimate organizers for whatever you’re passionate
about keeping sorted.
- Conair: Conair has you covered with all the essentials:
hair dryers, styling tools, mirrors, and accessories. Show off your
style with this beautifical collection.
- TARTAN + TWINE by Conair: Transport yourself to the
Emerald City with Wicked-inspired cosmetic bags. From pink to
green, these enchanting bags will keep you organized and ready for
your next adventure.
- Wet Brush: Featuring Detangle and Style Kits inspired by
Glinda, Elphaba and Emerald City, including an Original Detangler®
and hair accessory.
- Wella: Like a spell, our care set will repair and
strengthen your hair and nails with Wella Professional Ultimate
Repair Miracle Hair Rescue & OPI Repair Mode Bond Building Nail
Serum.
- Scunci: Experience the duality of Glinda and Elphaba
with Wicked Hair Accessories from Scünci by Conair— pink goes good
with green in this limited-edition collection.
“Bringing our r.e.m. beauty for Wicked collection to life has
been pure magic,” said r.e.m. beauty founder, Ariana Grande. “We
want to transport fans into the world of Wicked and capture the awe
that I felt every day on set. I am so excited for the Ulta Beauty
guests to have the chance to experience these beautiful formulas in
real life!”
The partnership between Ulta Beauty and Wicked is rooted in a
shared commitment to celebrating individuality, self-discovery and
the transformative power of beauty. Like the unexpected bonds
formed in Universal Pictures’ Wicked, this collaboration empowers
beauty enthusiasts to explore their own unique identities and
express their inner magic through beauty.
For more information about the exclusive assortment, visit
www.ulta.com/featured/wicked, and follow Ulta Beauty’s social
platforms for more updates and inspiration.
About Ulta Beauty
At Ulta Beauty (NASDAQ: ULTA), the possibilities are beautiful.
Ulta Beauty is the largest specialty U.S. beauty retailer and the
premier beauty destination for cosmetics, fragrance, skin care
products, hair care products and salon services. In 1990, the
Company reinvented the beauty retail experience by offering a new
way to shop for beauty – bringing together All Things Beauty, All
in One Place®. Today, Ulta Beauty operates 1,411 retail stores
across 50 states and also distributes its products through its
website, which includes a collection of tips, tutorials, and social
content. For more information, visit www.ulta.com.
About Universal Pictures’ Wicked
After two decades as one of the most beloved and enduring
musicals on the stage, Wicked makes its long-awaited journey to the
big screen as a spectacular, generation-defining cinematic event
this holiday season.
Directed by acclaimed filmmaker Jon M. Chu (Crazy Rich Asians,
In the Heights), Wicked is the first chapter of a two-part
immersive, cultural celebration. Wicked Part Two is scheduled to
arrive in theaters on November 21, 2025.
Wicked, the untold story of the witches of Oz, stars Emmy,
Grammy and Tony winning and Oscar®-nominated powerhouse Cynthia
Erivo (Harriet, Broadway’s The Color Purple) as Elphaba, a young
woman, misunderstood because of her unusual green skin, who has yet
to discover her true power, and Grammy-winning, multi-platinum
recording artist and global superstar Ariana Grande as Glinda, a
popular young woman, gilded by privilege and ambition, who has yet
to discover her true heart.
The two meet as students at Shiz University in the fantastical
Land of Oz and forge an unlikely but profound friendship. Following
an encounter with The Wonderful Wizard of Oz, their friendship
reaches a crossroads and their lives take very different paths.
Glinda's unflinching desire for popularity sees her seduced by
power, while Elphaba's determination to remain true to herself, and
to those around her, will have unexpected and shocking consequences
on her future. Their extraordinary adventures in Oz will ultimately
see them fulfill their destinies as Glinda the Good and the Wicked
Witch of the West.
The film also stars Oscar® winner Michelle Yeoh as Shiz
University’s regal headmistress Madame Morrible; Jonathan Bailey
(Bridgerton, Fellow Travelers) as Fiyero, a roguish and carefree
prince; Tony nominee Ethan Slater (Broadway’s Spongebob
Squarepants, Fosse/Verdon) as Boq, an altruistic Munchkin student;
Marissa Bode in her feature-film debut as Nessarose, Elphaba’s
favored sister; and pop culture icon Jeff Goldblum as the legendary
Wizard of Oz.
The cast of characters includes Pfannee and ShenShen, two
conniving compatriots of Glinda played by Emmy nominee Bowen Yang
(Saturday Night Live) and Bronwyn James (Harlots); a new character
created for the film, Miss Coddle, played by Tony nominee Keala
Settle (The Greatest Showman) and four-time Emmy winner Peter
Dinklage (Game of Thrones) as the voice of Dr. Dillamond.
Wicked is produced by Marc Platt p.g.a. (La La Land, The Little
Mermaid), whose films, television shows and stage productions have
earned a combined 46 Oscar® nominations, 58 Emmy nominations and 36
Tony nominations, and by multiple Tony winner David Stone (Kimberly
Akimbo, Next to Normal), with whom Platt produced the blockbuster
Wicked stage musical. The executive producers are Stephen Schwartz,
David Nicksay, Jared LeBoff, Winnie Holzman and Dana Fox.
Wicked is based on the musical stage play with music and lyrics
by legendary Grammy and Oscar® winning composer and lyricist
Stephen Schwartz and book by Winnie Holzman, from the bestselling
novel by Gregory Maguire. The screenplay is by Winnie Holzman and
Winnie Holzman and Dana Fox. The film score is by John Powell &
Stephen Schwartz, with music and lyrics by Stephen Schwartz.
The Broadway stage musical is produced by Universal Stage
Productions, Marc Platt, the Araca Group, Jon B. Platt and David
Stone.
About Universal Pictures
Universal Pictures is a division of Universal Studios
(www.universalstudios.com). Universal Studios is part of
NBCUniversal. NBCUniversal is one of the world’s leading media and
entertainment companies in the development, production and
marketing of entertainment, news and information to a global
audience. NBCUniversal owns and operates a valuable portfolio of
news and entertainment networks, a premier motion picture company,
significant television production operations, a leading television
stations group and world-renowned theme parks. NBCUniversal is a
subsidiary of Comcast Corporation.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20240925138653/en/
Crystal Carroll Senior Director, Public Relations
ccarroll@ulta.com
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