Leading Lock Brand Rated as Most Trusted Door
Lock Brand in Annual Study
CARMEL,
Ind., Feb. 14, 2025 /PRNewswire/ -- Schlage®, a
distinguished leader in home security and access solutions for over
a century, has once again been recognized as the most trusted brand
in the 2025 America's Most Trusted® Door Locks & Hardware
Study conducted by Lifestory Research. This is the sixth
straight year that Schlage has been awarded this esteemed
recognition, reinforcing its position as the top consumer choice
for door locks and hardware.
"It is an honor to continue receiving such outstanding consumer
feedback on our products, and we want to thank our loyal customers
for their ongoing trust," said David
Perozzi, general manager of Allegion Home. "It is the
confidence of our customers that drives us to innovate continuously
and provide unparalleled protection for homes and businesses. When
it comes to safeguarding what matters most, the strength of your
security solution is paramount. We are proud to have been named the
Most Trusted Lock Brand for the sixth straight year."
In its 2025 America's Most Trusted study, Lifestory Research
conducted a survey with more than 4,600 consumers who were
considering the purchase of door locks and hardware sets throughout
2024. Participants rated various door lock brands based on several
factors, including overall reputation, the likelihood of
recommending the brand to others, personal feelings toward the
brand, and the level of brand trust. Among the leading brands in
the door lock and hardware market, Schlage stood out with the
highest Net Trust Quotient score of 116.0.
"When it comes to securing our homes, choosing the right door
lock and hardware is critical. As people look through the many
options available, trust in the brand becomes a key factor in their
decisions," said Eric Snider,
president of Lifestory Research. "Homeowners want to be sure that
the products they choose will provide safety, durability and
reliability. This is especially important for door locks, as they
help protect what we value most."
For over a decade, the America's Most Trusted study has been at
the forefront of examining the complex relationship between
consumer trust and product selection. This annual study has
established itself as the definitive benchmark for assessing brand
trust across various industries. To be included in the final
ranking, brands must obtain enough survey responses to achieve a
95% confidence level with no more than a 3% margin of error. Once
confidence levels are determined, survey results are compared with
peer organizations of like size and complexity.
For more information, please visit www.Schlage.com. To read the
full America's Most Trusted study, please visit
www.LifestoryResearch.com/Americas-Most-Trusted.
Schlage is an Allegion brand.
About Allegion
Allegion (NYSE: ALLE) is a global
pioneer in seamless access. We keep people and their assets safe,
wherever they are, bringing together simple solutions, convenient
access and advanced technology. For more information, visit
www.allegion.com.
About the America's Most Trusted®
Study
The Lifestory Research
America's Most Trusted® study is the most extensive and
longest-running independent research program seeking to understand
the opinions of consumers shopping for home products.
Lifestory Research conducts an ongoing annual survey in which
people anonymously assess brands encountered during their search
for specific products. This research uses the highest quality
social and opinion science research practices to provide
consumer-driven data insights.
About Lifestory Research®
Leaders, companies, and
brands know that great ideas are only useful if they move people
toward action. Lifestory Research is an independent, science-driven
consumer insights and strategy consulting firm that ignites
relationships between companies and their audiences. We are
passionate about customers, employees, brands, and the science of
influence. We use quantitative and qualitative research to create
customer insights, drive innovation, deliver brand strategy, and
move people forward.
For more information, please visit
www.lifestoryresearch.com.
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SOURCE Schlage
