NORTH BETHESDA, Md.,
March 10,
2025 /PRNewswire/ -- Choice Hotels
International, Inc. (NYSE: CHH), one of the leading hotel
franchisors in the industry, has propelled the performance of
Country Inn & Suites by Radisson in the two years since its
combination with Radisson Hotels Americas. Driven by Choice's
strategic investments in brand enhancements and the power of its
state-of-the-art franchisee support system, Country Inn &
Suites has achieved a 19-point increase in RevPAR Index, a 20% rise
in direct online contribution, and an increase in revenue from
group and business travelers year-over-year. The Radisson Americas
brands have seen increased digital traffic and higher booking
conversion rates, leading to new hotel development commitments,
including 38 new Country Inn & Suites added to the pipeline in
the last two years.
Owners have also benefitted from Choice's popular direct
channels, ChoiceHotels.com and the Choice Hotels mobile app, which
have achieved a year-over-year increase in booking conversion rates
following a relaunch of the website and the app customer
experience.
"Country Inn & Suites by Radisson has performed well
above the goals we set out for the brand when it joined the Choice
family of brands two years ago," said Judd
Wadholm, Senior Vice President and General Manager of Choice
Hotels' upper midscale, midscale and economy brands. "We are
committed to a long-term strategy to give this brand an even
stronger edge in the competitive upper midscale segment and to
unlock additional channels for our owners to help grow their
revenue."
As the Upper Midscale category leader, Choice Hotels has
sharpened Country Inn & Suites' brand promise, deepening guest
satisfaction to drive increased stays. The company introduced a
refreshed guestroom design in 2023, featuring sophisticated
finishes, subtle color accents, and functional furnishings. In
response to this design, 84% of guests reported they would likely
stay at a Country Inn & Suites hotel.
"We've been thrilled to see guests respond so enthusiastically
to the initial design refresh, which marked just the first step in
reimagining the brand for today's travelers. Looking ahead, we're
focused on innovating in key areas where we see the greatest
opportunities to delight guests and help drive greater returns for
owners," said Deborah Gürün, Director of Brand Management and
Strategy for Country Inn & Suites by Radisson.
With an industry-leading franchisee retention rate, Choice
Hotels continuously invests in its world-class suite of
technological solutions, simplifying owners' hotel operations and
maximizing opportunities to grow their hotels' business. Last year,
the company launched ChoiceConnect, a mobile-friendly owner's
portal that allows franchisees to manage their properties remotely
and seamlessly access their operational metrics in one place.
Several owners have experienced the benefits of these
investments.
Chandresh Patel, owner of the
Country Inn & Suites by Radisson in Gurnee,
Illinois credits Choice's support systems, particularly the
Choice Hotels Revenue Optimization Consulting Services
(ChoiceROCS), as a key factor for increasing his hotel's revenue,
helping drive his decision to invest in buying a second Country Inn
& Suites in Wisconsin.
"The results we've achieved with ChoiceROCS have exceeded
expectations," said Patel. "This system did an excellent job in
dynamically adjusting our pricing and promotions throughout the
year so that we weren't leaving any revenue opportunities on the
table, even during the slower seasons."
Choice found that in 2024, upper midscale hotels that
engaged with ChoiceROCS sustained an average 2% more in RevPAR
Index year-over-year, compared to hotels not on the program.
Kyle Davis, owner of
the Country Inn & Suites by Radisson in Texarkana, Texas, joined Choice Hotels through
the 2022 integration. He has also grown his revenue through the
company's tools, including the award-winning ChoiceMAX, an
advanced, mobile-first revenue management solution that adapts
hotel rates to changes in the market using real-time data, giving
owners more time to focus on their properties' day-to-day
operations.
"ChoiceMAX has been a game-changer for our property," said
Davis. "Its ability to instantaneously adapt to market conditions
has helped us grow our revenue since we joined Choice Hotels. It's
an invaluable tool for keeping our hotel priced competitively and
efficiently, particularly during a time when many of our
competitors are losing revenue."
Choice Hotels has committed to making it easier for prospective
owners to finance their hotel investment. It recently
partnered with the innovative digital platform Bridge to
help provide new and existing Choice hotel owners with access to
affordable financing solutions.
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here.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH), is one of the
largest lodging franchisors in the world. The one to watch in
upscale and a leader in midscale and extended stay, Choice® has
over 7,500 hotels, representing more than 650,000 rooms, in 46
countries and territories. A diverse portfolio of 22 brands that
range from full-service upper upscale properties to midscale,
extended stay and economy enables Choice® to meet
travelers' needs in more places and for more occasions while
driving more value for franchise owners and shareholders. The
award-winning Choice Privileges® rewards program and co-brand
credit card options provide members with a fast and easy way to
earn reward nights and personalized perks. For more information,
visit www.choicehotels.com.
Country Inn & Suites®: I Love This Country
Country Inn & Suites by Radisson is a leading upper midscale brand
designed to give guests an experience of generous hospitality
through inviting service and products. Franchised or owned and
managed in the Americas by Choice Hotels International, Country Inn
& Suites hotels feature complimentary hot breakfast, a
signature freshly baked cookie, and welcoming social spaces that
include an indoor fireplace to make guests feel at home. For more
information, visit
https://www.choicehotels.com/country-inn-suites.
Forward-looking Statements
This communication includes
"forward-looking statements" about future events, including
anticipated development, hotel openings and performance. Such
statements are subject to numerous risks and uncertainties,
including construction delays, availability and cost of financing,
and the other "Risk Factors" described in our Annual Report on Form
10-K and our Quarterly Reports on Form 10-Q, any of which could
cause actual results to be materially different from our
expectations.
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SOURCE Choice Hotels International, Inc.
