Following Rave Customer Reviews in 2024,
Choice Privileges Adds Second Sponsored NASCAR Driver Ross
Chastain, No. 1 Chevrolet
NORTH
BETHESDA, Md., March 6,
2025 /PRNewswire/ -- Choice Privileges, the
award-winning rewards program of Choice Hotels International (NYSE:
CHH) is expanding its sponsorship of Trackhouse Racing for a second
year, giving members insider access to the 2025 NASCAR Cup Series
season. Building on the success of the program last year, Choice
Privileges will expand its lineup of sponsored Trackhouse Racing
drivers to include Ross Chastain,
driver of No.1 Chevrolet, in addition to Daniel Suárez, driver of
No. 99 Chevrolet.
Choice Privileges members can use their points to bid on
once-in-a-lifetime race day experiences that will convert anyone
into a racing fan. They'll get a firsthand look at what it's like
to be part of the Trackhouse team, starting with an exclusive tour
of the team transporter and pit road and a meet-and-greet with the
drivers. After watching the final car adjustments in the team
garages, members can watch part of the race in the pit box, sitting
with the crew chief as they guide the drivers. They'll also get to
enjoy a meal prepared by the team's traveling chef alongside crew
members.
In 2024, the Trackhouse Racing experiences deepened customer
engagement with Choice Privileges. Customers redeemed millions of
points to bid on VIP experiences during the 2024 NASCAR Cup Series
season, with nearly 90% using points earned through stays at
Choice-branded hotels or through the Choice Privileges® Mastercard®
and Choice Privileges® Select Mastercard®. Of all participants,
nearly 80% were Choice Hotels Elite members. Members can earn Elite
status for as few as 10 nights a year.
"As experiences increasingly become a key driver of people's
travel plans, we are committed to enhancing offerings available
through Choice Privileges to give our customers unforgettable
memories," said Nandika Suri, Vice President, Loyalty, Co-brand
Credit Card and Partnerships at Choice Hotels International.
"There's little that compares to the adrenaline rush of the pit
road and the chance to meet the drivers and pit crew, which is why
the Trackhouse Racing offer was so popular with customers. We're
thrilled to extend this sponsorship, which perfectly aligns with
many of our members' interests."
As a season-long sponsor, Choice Privileges experiences will be
available at all 38 NASCAR Cup Series races this year.
Additionally, the Choice Privileges brand will take center stage as
the primary paint scheme on Trackhouse Racing cars, with branded
fire suits and team apparel featured at select races,
including:
- Sunday, March 30 - Martinsville, Va. (race includes Ross Chastain)
- Sunday, May 11 - Kansas City, Kan. (race includes Daniel
Suárez)
- Sunday, September 7 -
St. Louis, Mo. (race includes
Daniel Suárez)
- Sunday, October 5 - Charlotte, N.C. (race includes Daniel
Suárez)
"We couldn't be more excited to partner with Choice Privileges
and to tap into its fast-growing member base," said Justin Marks, Founder and Owner of Trackhouse
Racing. "We look forward to welcoming Choice Privileges members to
the tracks for what will no doubt be an exciting NASCAR Cup
season."
Through Choice Privileges, members can access over 7,100 hotels
in 46 countries and territories, including 1,000 luxury and
upscale, full-service properties. This encompasses brands like
Radisson and Cambria and partners including Westgate Resorts,
Preferred Hotels & Resorts and Penn Gaming.
Travelers can earn more points faster by signing up for the
Choice Privileges® Mastercard®, which offers 40,000 bonus points
when you spend $1,000 in purchases
within the first three months. Card users can also earn 5X points
on stays at participating Choice Hotels properties, 3X points at
gas stations, grocery stores, home improvement stores and on phone
plan services. They can also sign up for the Choice Privileges ®
Select Mastercard ®, which offers 60,000 bonus points when you
spend $3,000 in purchases within the
first three months. In addition, they can earn 10X points on stays
at participating Choice Hotels properties, 5X points at gas
stations, grocery stores, home improvement stores and on phone plan
services. Terms apply.
Subscribe to receive Choice Hotels news updates via
email here.
About Choice Hotels®
Choice Hotels International, Inc. (NYSE: CHH) is
one of the largest lodging franchisors in the world. The one to
watch in upscale and a leader in midscale and extended stay,
Choice® has over 7,500 hotels, representing nearly 635,000 rooms,
in 46 countries and territories. A diverse portfolio of 22 brands
that range from full-service upper upscale properties to midscale,
extended stay and economy enables Choice® to meet travelers' needs
in more places and for more occasions while driving more value for
franchise owners and shareholders. The award-winning Choice
Privileges® rewards program and the Choice Privileges Mastercard
credit cards provide members with a fast and easy way to earn
reward nights and personalized perks. For more information,
visit www.choicehotels.com.
About Choice Privileges ®
The award-winning Choice Privileges rewards program enables members
to earn and redeem points for reward nights at over 7,100
Choice-branded hotels across a diverse portfolio of brands in 46
countries and territories. Points can also be earned and/or
redeemed with partners like Westgate Resorts, Bluegreen Vacations,
Penn Entertainment, and the iconic Treasure Island Hotel &
Casino in Las Vegas.
Members can also exchange points for airline miles or redeem them
for gift cards with popular restaurants and retail stores, stays at
the luxurious Preferred Hotels & Resorts, and even VIP college
football experiences. Choice Privileges Mastercard holders can earn
more points faster, including on everyday spending. To enroll in
the free Choice Privileges program or learn more about the Choice
Privileges Mastercard credit cards, visit
www.choicehotels.com/choice-privileges
About Trackhouse Racing:
After retiring from a
successful driving career in NASCAR and sports cars, St. Louis native Justin Marks, 43, formed the Nashville, Tennessee-based Trackhouse
Entertainment Group in 2020 to create a racing brand that
transcends motorsports. Since taking to the track in 2021
with Daniel Suárez as its only driver, Trackhouse Racing has grown
to three full-time Cup teams, a part-time fourth team and a driver
development program in the NASCAR Xfinity Series. Trackhouse boasts
eight victories in its young existence, created a sophisticated
social and digital program with an international flavor and has
attracted major corporate support from some of world's most
recognizable brands including: Chevrolet, Anheuser-Busch,
Red Bull, Jockey, Coca-Cola,
WeatherTech, Freeway Insurance, Kubota, Wendy's and others.
Expansion began midway through the 2021 season when Marks purchased
the NASCAR assets of Chip Ganassi Racing and began the 2022 season
as a two-car team operating out of its Concord, North Carolina race shop with Suárez
and Ross Chastain as drivers.
Chastain gave the organization its first victory at Circuit of the
Americas in Austin, Texas in
March 2022, while Suárez became the
first Mexican driver to win a Cup race when he won at Sonoma
(Calif.) Raceway in June 2022. In
July 2023, New Zealander Shane van
Gisbergen won the inaugural Chicago Street race in his first start
driving for Trackhouse's PROJECT91 program Marks created to offer
NASCAR opportunities to international driving stars that has
included F1 World Champion Kimi
Raikkonen and four-time Indianapolis 500 winner Hélio Castroneves.
Trackhouse Racing joined the MotoGP grid in 2024 bringing an
American team back to the pinnacle of international motorcycle
racing for the first time in over a decade fielding Aprilia
motorcycle for Spaniard Raul Fernandez and Japanese rider
Ai Ogura. Also in 2024, Avenue
Sports Fund acquired a significant minority stake in Trackhouse
Entertainment Group. In 2025 Van Gisbergen, Suárez and Chastain
race full-time in the Cup Series for Trackhouse Racing while
18-year-old development driver Connor
Zilisch races for JR Motorsports in the Xfinity Series and
made his Cup debut in a Trackhouse Chevrolet in March.
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SOURCE Choice Hotels International, Inc.
