Nordstrom Unveils a Refreshed App to Make
Holiday Shopping More Seamless, Find Perfect Gifts for Everyone in
Store and Online
SEATTLE, Nov. 12,
2024 /PRNewswire/ -- This season, Nordstrom is
making holiday shopping even easier with a refreshed mobile app,
bringing the richness of shopping in store to the digital
experience. Whether customers choose to shop in store or online,
they can enjoy convenient services like gift finding and style
help, fast and reliable 2-day shipping in most markets, and more.
Nordstrom is here to help with perfect gifts for everyone at any
price point, find festive party looks for this season's
celebrations, and make memories with holiday experiences like
visits with Santa. To get glam for the season, customers can
indulge in beauty events across the country to receive
complimentary tutorials and services, take home free samples from
top brands, and more.
On November 27, Nordstrom NYC will
unveil a spectacular larger-than-life immersive installation,
The Blizz on 57th Street. The festive
takeover transforms the flagship to create both a shopping
destination and a visual spectacle, offering customers an
unforgettable seasonal experience. Nordstrom is also giving
customers the opportunity to purchase iconic NYC experience
packages for a memorable holiday in the Big Apple. No matter where
and how customers choose to shop, Nordstrom is here to bring joy
and be the one-stop shop for all their holiday needs.
An Enhanced Digital Experience
Customers can stay digitally connected to shop anywhere,
anytime, with convenience at their fingertips. Starting with a
vibrant new look and feel on the homepage, the refreshed app aims
to inspire and make the experience feel more personal. Shopping at
Nordstrom has never been easier, whether customers choose to shop
online or in-store, Nordstrom is here to serve them on their terms.
Here are some of the ways the reimagined mobile app is making
shopping more magical this holiday season:
Get Inspired
With a quick swipe, Nordstrom has made it easy for customers to
access unique editorial content to stay on top of the latest
fashion and beauty trends. From runway-inspired looks to street
style must-haves, Nordstrom is here to keep customers excited about
getting dressed. The refreshed app has interactive new features
like trend reports, which blend the expertise of Nordstrom's
stylists with the power of generative AI to scale and deliver the
most relevant trends. Users can interact with the Style Swipes
feature which makes product recommendations based on their habits
and preferences. Customers will also find fun and approachable
styling videos to help inspire their sartorial sense.
Personalized Recommendations
Nordstrom aims to make customers feel good and look their best and
whether they choose to shop in store or engage digitally, the
personal connection they have with Nordstrom should remain the
same. Just like working with their favorite stylist in store, the
more customers interact with the Nordstrom app, the better the app
will get to know them through enhanced learning features, making
for better and more personalized recommendations. With the new
capabilities of the refreshed app, customers will be served with
more brands and products that matter to them, along with
inspirational content to bring it all together.
Find Favorites Faster
Gone are the days of scrolling through endless pages of irrelevant
search results. The refreshed Nordstrom app makes it even easier
for customers to find exactly what they have in mind. They can
simply describe what they are looking for in their own words and
the app does the rest using improved search capabilities. Whether
they are thinking about a 'cozy red sweater' or a 'sparkly party
dress,' their perfect match is just a click away.
It Pays to be Loyal with the Nordy Club
As members of
the Nordy Club, customers earn points towards Nordstrom Notes every
time they shop and can use these Notes to spend on the things they
love. They will now be able to see their available Nordstrom Notes
and Nordy Club loyalty level benefits at the top of the Home tab.
As they stock up on gifts for everyone on their list, they can
track their rewards in real time. The Nordy Club is free to join
with many great benefits, including beauty perks for members and
early access to the annual Anniversary sale for cardmembers. Learn
more about The Nordy Club.
Convenient Services for a Season of Joy and
Wonder
Get it Fast with Same-Day, Next-Day Order Pick Up and Free
2-Day: Throughout the holiday season, customers can filter on
Nordstrom.com for same-day and next-day order pickup to get their
orders faster. Simply choose same-day or next-day pick up when
completing an online order and select the most convenient
Nordstrom, Nordstrom Local or Nordstrom Rack store to pick up the
order. Plus, free two-day shipping is available on thousands of
items in over 25 major markets. As always, Nordstrom.com offers
free shipping and returns at any store.
Get Free Gift and Style Help: Finding the right
gifts for everyone on their list can be daunting, but Nordstrom is
here to help. With thousands of knowledgeable stylists available,
customers can shop for the perfect gift and find a look for any
occasion—all free of charge. They can request a look from a stylist
on the Nordstrom app or schedule an appointment to visit in-store.
Nordstrom is ready to meet customers wherever they are
Wonderous Gifts for Everyone, at Every
Budget
Discover many moments of magic this holiday season with
wonderful gifts from beloved brands and find something for everyone
at every price point. Nordstrom has all the gifting needs covered
this season so customers can focus on what's important: celebrating
the season with loved ones.
Explore the Nordstrom Holiday
gift hub and let inspiration take flight. With thoughtfully
curated lists that are designed to inspire and awe, from "Wonderful
Gifts for Him" to "Cozy All the Way", this is just another way
Nordstrom is making holiday shopping easier and more enjoyable.
This year, there's even more to choose from with more than 300
new brands this Holiday season through the newly launched digital
marketplace. This means more choices for holiday must-haves like
novelty sweaters, holiday décor and gifts for everyone.
[BROWSE THE NORDSTROM HOLIDAY 2024 LOOKBOOK
HERE]
Wonder All the Way with the Best Gifts Under
$25, Under $50, Under $100,
Luxe Gifts, and More
Customers can shop from a magical gift
selection at Nordstrom, where they'll discover gifts for any budget
including under $25, $50 and $100. From
stocking stuffers from Necessaire, Compartes,
Malin+Goetz, Le Creuset and Jellycat, to the perfect gift
under $100 from top brands like
UGG®, Salt + Stone, Flamingo Estate, Longchamp,
Charlotte Tilbury and more,
Nordstrom makes it easy to check recipients off any gift list.
Whether they're seeking luxe gifts to dazzle and delight or cozy
finds to warm the heart, shopping for themselves or their loved
ones, customers will find the brands they love at every price
point, all in one place.
Get Dressed for the Holiday Season
Nordstrom is
here to help customers with standout looks that let their holiday
spirit shine. Whether they're hosting an intimate gathering with
loved ones or making an entrance at the season's most festive
soiree, Nordstrom has a wide array of party-perfect pieces that
will help everyone celebrate in style. Discover the magic of
dressing up with favorites like AllSaints, Farm Rio,
Favorite Daughter, JW PEI, Reformation, MANGO,
Princess Polly, Staud
and Open Edit. Layer up with warm winter essentials from
The North Face, Canada Goose, Moncler, Varley
and Barbour. For that extra sparkle, accessorize with
statement pieces from Bony Levy, Ettika, Lizzie Fortunato and Monica Vinader.
With expert stylists who are ready to serve, every holiday wardrobe
will be perfectly picked to capture those holiday memories in
style.
Festive Experiences that Spark Joy
Nordstrom invites customers to celebrate the season with
experiences and events that will get everyone into the holiday
spirit. From virtual events with fashion experts to festive
in-store experiences across the country including letters to Santa,
magical breakfasts, Holiday Glam Up Days, the one-day-only Beauty
Bash and more, join Nordstrom for memorable experiences the whole
family will love. To capture holiday memories, Nordstrom is
partnering with Shutterfly to help customers commemorate the joy of
the holidays with free personalized ornaments, family photos with
Santa and a Shutterfly discount.
There's also no place like New York
City when it comes to the holiday season. Customers are
invited to explore the magic and merriment of the Nordstrom NYC
Flagship store with daily Santa Snow
Shows, a holiday weekend brunch series, and more. On
November 27, Nordstrom NYC will
unveil a spectacular larger-than-life immersive installation,
The Blizz on 57th Street, transforming the store
inside and out, featuring a cast of larger-than-life inflatable
characters voiced by the legendary filmmaker and actor John Waters and the unmistakable voice of
actress Fran Drescher. These
inflatables, inspired by iconic fictional New York City staples, will captivate hearts
and imaginations alike for visitors of all ages.
Nordstrom is also offering two different iconic NYC experience
packages available for purchase. The first package includes a
four-night stay at the JW Marriott Essex House, tickets to either
the "Radio City Christmas Spectacular" or "The Nutcracker," a
dining experience at the Plaza Hotel or in Central Park at the
Boathouse or Tavern on the Green, and a shopping spree with a
stylist at Nordstrom's NYC flagship. The second package features
tickets to Mariah Carey's Christmas
Time Concert, a dining experience at Nordstrom's NYC Icon Lounge,
appointments to get glam for the occasion, and more. Both packages
promise an unforgettable holiday experience in the Big Apple. While
these packages are available in a limited quantity, customers also
have the exciting opportunity to enter two
sweepstakes for a chance to win a Nordstrom NYC holiday
experience.
Learn about all events and experiences this holiday season on
the Nordstrom Festive Experiences site.
Celebrate the Holidays with Nordstrom Rack and
Shop the Greatest Gifts of All Time
Nordstrom Rack is the gift-giving G.O.A.T. this holiday season
with an expanded selection of great brands at great prices. Whether
customers are shopping for holiday gifts, or looking for festive
looks, Nordstrom Rack is delivering new holiday styles daily from
the brands customers know and love. Find the latest trends and
must-have items in-store and online, and this year, Nordstrom Rack
is making it even easier to shop with the addition of convenient
services like buy online pick-up in store (BOPUS) in more than 100
Nordstrom Rack stores and Rush the Rack, an exclusive new app
feature for Nordy Club members notifying them early about the
latest new arrivals, so they can be first to shop.
Shop the Greatest Gifts of All Time at Nordstrom
Rack
Nordstrom Rack is the destination for holiday shopping
with the greatest gifts of all time from the top brands customers
love at up to 70 percent off. It is even easier to shop on a budget
with gift shops across every price point, starting at $25, $50 and
$100, featuring brands like
Nike, Madewell, adidas, Vince,
Kurt Geiger London, MAC
Cosmetics and many more. Score amazing deals on seasonal
must-haves like UGG® boots and slippers, NEST
New York candles and
fragrances, Barefoot Dreams blankets, and more.
Rack Up the Deals
Kick-off the holiday season in style
with sparkly new arrivals from brands like Free People,
Steve Madden, Kate Spade New York, Marc Jacobs, Vince and more.
Nordstrom Rack has everyone covered head-to-toe whether they're
shopping for cozy pieces for a night-in by the fire, festive looks
for holiday parties or the latest trends in beauty and skincare.
Score big on the brands everyone loves during Black Friday and
Cyber Monday. Customers can find huge savings during the Rack
Friday Clearance event, Black Friday/Cyber Monday flash events and
limited-time sales.
Seamless Services New This Season
Making holiday
shopping easy and fun is a priority, and this holiday season
Nordstrom Rack is excited to introduce buy online, pick-up in store
at more than 100 Nordstrom Rack stores. Everyone can now enjoy free
same-day pick up at selected Nordstrom Rack stores when they
purchase from NordstromRack.com and take advantage of extended
returns on eligible purchases made from October 7 through December 24. Purchases made
between those dates can be returned through January 15, or 30 days after in-store purchase,
or 40 days after online purchase—whichever is later.
Starting on November 18, the Rush
the Rack app feature will be available exclusively to Nordy Club
members. With this new feature, Nordy Club members will get a
special notification and be the first to know about new in-store
arrivals from the brands they love, so they can shop early. These
benefits are just another way Nordstrom Rack helps make shopping
more seamless and enjoyable
About Nordstrom
At Nordstrom, Inc. (NYSE: JWN), we exist to help our
customers feel good and look their best. Since starting as a shoe
store in 1901, how to best serve customers has been at the center
of every decision we make. This heritage of service is the
foundation we're building on as we provide convenience and true
connection for our customers. Our interconnected model enables us
to serve customers when, where and how they want to shop – whether
that's in-store at more than
350 Nordstrom, Nordstrom Local and Nordstrom
Rack locations or digitally through
our Nordstrom and Rack apps and websites.
Through it all, we remain committed to leaving the world
better than we found it.
MEDIA CONTACT:
Julie Ly
Nordstrom, Inc.
Julie.Ly@nordstrom.com
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SOURCE Nordstrom, Inc.