A New Lee® and Alpha Industries Collaboration Takes Flight
14 November 2024 - 4:00PM
Business Wire
Limited Edition Capsule Showcases Brands’
Most Iconic Workwear Styles
Lee and Alpha Industries have launched a new global
collaboration celebrating the brands’ shared history of workwear
apparel and iconic American style. The eight-piece Alpha x Lee
capsule reimagines military-inspired designs and heritage details
with a contemporary edge, featuring layered indigo and denim hues
that bring workwear and utility styles to new heights.
This press release features multimedia. View
the full release here:
https://www.businesswire.com/news/home/20241113997618/en/
Lee® and Alpha Industries Launch Capsule
Collection of Iconic Workwear Styles. (Photo: ©Lee ©Alpha
Industries)
This men’s collection showcases pieces like Alpha’s renowned
MA-1 Bomber Jacket, now 60 years old, the Lee Rider™ denim jacket,
and a unique take on the flight suit inspired by Lee founder H.D.
Lee’s original design. The capsule draws on each brand’s authentic
heritage while offering a modern twist on timeless style.
“The shared history of Lee and Alpha as American brands has
created a unique offering that we’re really excited to unveil,”
said Joe Broyles, global vice-president of collaborations, Lee.
“The craftsmanship and details in each piece show why workwear and
military styles continue to command attention in the world of
fashion.”
“This collaboration represents the unique intersection of
military style and denim, a pairing with deep roots in American
culture,” said Matthew Pantoja, Chief Brand Officer at Alpha
Industries. “Together with Lee, we’re celebrating our shared
history as American brands with authentic legacies, telling a story
through each piece that resonates with those who value style and
durability. This collection brings our heritage forward, crafting
timeless designs for today.”
The Alpha x Lee collection highlights:
- Alpha x Lee® Reversible MA-1 Bomber Jacket – The newest
iteration of Alpha’s revered bomber jacket. Worn by US military for
decades, now made for denim lovers everywhere. One side is a solid
dark indigo denim while the reverse is an indigo stripe that pays
homage to Lee’s heritage.
- Alpha x Lee® Reversible Rider Jacket – One side is the timeless
Lee Rider denim jacket; the other is a sleek flight jacket style in
olive green nylon, complete with removable patches.
- Alpha x Lee® Quilted Jacket – A quilted olive-green nylon
jacket with workwear pockets and denim trim blends the best of both
worlds.
- Alpha x Lee® Flight Suit – Inspired by an original design by
Lee’s founder 100+ years ago, made for today. Crafted from a
lightweight ripstop cotton with numerous details, pockets, and
removable patches.
- Alpha x Lee® Convertible Cargo Pant – Made from lightweight
ripstop cotton featuring nylon cargo pockets and converts easily
into cargo shorts.
- Alpha x Lee® Snow Pant – Versatile for any climate, these
loose-fitting pants have multiple pockets and can be rolled to just
below the knee.
- Alpha x Lee® ACU Pant – Inspired by traditional military wear,
this pant is made for daily comfort.
- Alpha x Lee® Alpha Anorak – Loose fitting, this lightweight
quarter-zip anorak features multiple pockets and is made for
layering.
- Alpha x Lee® Loose Fit Tee – Made from 100% cotton, it’s the
perfect top to complement your favorite Alpha x Lee pant.
The Alpha x Lee capsule is available on Lee and Alpha owned
retail stores and websites in the US as well as in select Asia
markets. Pricing ranges from $60 to $310. For more information,
please visit www.lee.com/alpha.
About Lee®
Lee®, a Kontoor Brands (NYSE: KTB) brand, has been a pioneer in
purposefully designed denim and casual apparel for more than 130
years. As an iconic American brand, Lee’s heritage is filled with
fashion firsts marked by innovative fits, era-defining silhouettes,
and legendary details in styles for men, women, and boys. Lee’s
youthful energy, unrelenting optimism and fearless confidence have
created generations of brand loyalists across the globe. For more
information, visit www.lee.com.
About Alpha
In 1959, Alpha Industries was commissioned by the Department of
Defense to design and manufacture high-performance outerwear for
the U.S. military and we’ve been committed to elevating
military-inspired clothing and design ever since. From our iconic
MA-1 Flight Jacket to our meticulously crafted parkas and field
coats, Alpha has evolved into one of the most well-known brands
rooted in military heritage, with fashion defining silhouettes
influencing street-culture. Alpha Industries can be found in
leading retailers globally, with a high-profile list of
collaborations alongside our seasonal collections.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241113997618/en/
lee@scenariopr.com
Kontoor Brands (NYSE:KTB)
Historical Stock Chart
From Nov 2024 to Dec 2024
Kontoor Brands (NYSE:KTB)
Historical Stock Chart
From Dec 2023 to Dec 2024