The retailer's annual campaign will benefit
its two long-standing partners, the Breast Cancer Research
Foundation and the Tutu Project
NEW
YORK, Oct. 1, 2024 /PRNewswire/ -- To mark
Breast Cancer Awareness Month and as part of its annual Pink
Campaign, Bloomingdale's today
launches a new AQUA x Kerri Rosenthal collection. For the past
19 years, and in partnership with the Breast Cancer Research
Foundation (BCRF) and The Tutu Project, Bloomingdale's has raised over $18 million through activations that span stores
across the U.S. and online.
This is the third time artist and designer Kerri Rosenthal has
partnered with Bloomingdale's on
an AQUA collaboration and the second collection benefiting breast
cancer research. This year's campaign features past breast cancer
survivors and current thrivers, paying tribute to and honoring
women who have been impacted by breast cancer; a cause especially
meaningful to Kerri as it takes inspiration from her daughter's
breast cancer journey. The 50-piece collection includes
women's and girl's ready-to-wear, sleep, home, and accessories in
an uplifting mix of solid staple colors and fun prints, inclusive
of Kerri's signature heart designs.
In celebration of this collection, Bloomingdale's will make a one-time donation
of $25,000 to the Breast Cancer
Research Foundation. Kerri Rosenthal and her daughter, Ali Heitz, will also be hosting events to raise
awareness at Bloomingdale's 59th
St and Century City locations.
"We are thrilled to once again partner with Kerri Rosenthal on
an incredible AQUA collection that benefits such an important
cause," shared Frank Berman, EVP CMO
at Bloomingdale's. "Each year, we
have the privilege of supporting both BCRF and The TuTu Project to
not only raise awareness but also to drive meaningful action
through our annual Pink Campaign and Give Pink, Get More
initiatives."
"This collection marks my third collaboration with AQUA and
Bloomingdale's, and it carries a
deep personal significance for me after my daughter Ali was
diagnosed with breast cancer two years ago at the age of 30. I
painted a garden for this collection titled 'Love Grows Here,'
reflecting the idea that everything we do begins and ends with
love," said Kerri Rosenthal. "To me, this collection is more than
fashion; it's a celebration of life and resilience. We want the
pieces to inspire women to dress up, feel great and beautiful no
matter what they're facing. We're proud to dedicate a portion of
the proceeds to charity, honoring Ali's journey and the journeys of
others."
As part of their annual campaign, Bloomingdale's will also be honoring Breast
Cancer Awareness Month with a series of events throughout October,
alongside the Give Pink, Get More fundraising initiative. This
year's events include:
- AQUA x Kerri Rosenthal 59th St Fashion Show: On
Saturday, October 5th, Kerri and her
daughter Ali are hosting an in-store fashion show at the
Bloomingdale's Flagship, enlisting
Breast Cancer Thrivers to walk the runway and showcase looks
from the collection. The show will be followed by a meet and greet
with guests. Event sign up is available HERE. VIP Ticket holders
will receive a VIP seat at the Fashion Show and a $25 gift card to the AQUA X Kerri Rosenthal
collection.
- AQUA x Kerri Rosenthal Century City Panel: On
Saturday, October 19th, Bloomingdale's Century City is hosting Kerri,
Ali, and Women's Health Experts for a collaborative panel on health
and empowerment through style in celebration of the AQUA x Kerri
Rosenthal collection. Guests can secure a spot HERE, and attendees
will receive a $50 gift card to shop
the new collection!
- Give Pink, Get More: Happening in-store and online
through October 31, those who enroll
will be charged $15 on their
Bloomingdale's Credit Card, 100%
of which will fund research, support programs, and awareness for
BCRF and the Tutu Project. Card holders will earn $25 in rewards for every $250 spent on eligible purchases using their
Bloomingdale's credit card.
- PINK Yoga & Pilates: Kick off Breast Cancer
Awareness month with Bloomingdale's PINK YOGA & Pilates
classes. Join us at select doors for a morning of movement to
support The Breast Cancer Research Foundation and The Tutu Project.
Guests can secure a spot through the links below.
- HERE for 59th Street: 10/11 8AM
- HERE for Fashion Valley: 10/5 10AM
- HERE for Boca: 10/6 9:30AM
- HERE for Tysons: 10/6: 10AM
- HERE for Lenox Square: 10/6
10:30AM
- HERE for Aventura: 10/7 9:30AM
Bloomingdale's Pink
Philanthropic Partners:
The Breast Cancer Research Foundation is the largest private
funder of breast cancer research – and metastatic breast cancer
research – worldwide and is the highest-rated breast cancer
organization in the country. Through years of partnership,
Bloomingdale's has provided funds
to support BCRF's goals in identifying new targets and developing
new treatments for those diagnosed with breast cancer.
The Tutu Project, founded by Bob and
Linda Carey, aims to bring cheer to breast cancer patients
every day, through financial and emotional support. The fundraising
campaign started with Bob Carey's
famous tutu that has been photographed around the world, and
featured within his book, TUTU. Over the years, Bob shot some of
his iconic tutu photos throughout Bloomingdale's 59th Street Flagship.
Additional information on the Bloomingdale's PINK Campaign can be found at
Give Pink Get More, and information on local PINK Yoga and PINK
Party events can be found on Eventbrite in select markets. Follow
along for more updates on social media @Bloomingdales.
About Bloomingdale's
Bloomingdale's is America's only
nationwide, full-line, upscale department store. A division
of Macy's, Inc. (NYSE: M), it currently operates 34 Bloomingdale's
stores and 20 Bloomingdale's The Outlet stores,
in California, Connecticut, Florida,
Georgia, Hawaii, Illinois, Maryland, Massachusetts, New
Hampshire, New Jersey, New
York, Pennsylvania, Texas, and Virginia, along with
1 Bloomie's location in Virginia. In
addition, Bloomingdale's has an international presence
with a location in Dubai. Founded in 1872, the iconic
retailer is celebrating its 150th anniversary this year. Be
sure to follow @bloomingdales on social media, become a Loyallist,
and for more information, or to shop any time,
visit www.bloomingdales.com
About b the change
As a company with a 150-year
legacy, Bloomingdale's launched
b the change as an actionable program designed to
build a more equitable and sustainable future for its colleagues,
customers, and community. Through its three pillars, b
sustainable, b inclusive, and b the future, Bloomingdale's will continue to support
philanthropic causes through campaigns, grants, fundraisers,
volunteer opportunities and more. Partners include The Breast
Cancer Research Foundation, Tutu Project, Child Mind Institute,
Donors Choose, No Kid Hungry, Thurgood Marshall College Fund,
Bloomingdale's x FIT Sustainable
Innovation Fund, and more. For more information on b the
change, visit https://www.bloomingdales.com/c/b-the-change/
About Kerri Rosenthal
Kerri Rosenthal is a vibrant and
slightly unpredictable home and apparel lifestyle brand, inspired
by award-winning artist and designer Kerri Rosenthal's original
artwork. At its core is the iconic Drippy Heart series, embodying
Kerri's contagious energy, love of color, and unique design
sensibility, reflected in everything from art to apparel. Launched
in 2016, the Kerri Rosenthal brand spans 14 product categories,
including original art, womenswear in 200+ stores, a fabric and
wallpaper collection, home accessories, tabletop, and colorful
furniture. Featured in Women's Wear Daily, Architectural Digest,
The New York Times, The Los Angeles Times, O: The Oprah Magazine, NBC's Today Show, and homes worldwide,
the brand sparks individuality and warmth, evolving into a
lifestyle that people can't seem to get enough of. For more, visit
www.kerrirosenthal.com and follow @kerri.rosenthal.
Media Contact: bloomingdales@finnpartners.com
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