Mastercard to supercharge small business operations through new innovative platform
13 November 2024 - 1:00AM
Business Wire
Mastercard Biz360™ aims to save business
owners’ time and resources with a one-stop shop to manage the
non-stop workday
Mastercard today announces Biz360, a comprehensive digital
solution designed for providers to equip their small business
customers with a simplified way to manage the most critical aspects
of running and growing a business. With Mastercard Biz360™,
business owners can access new features built to streamline their
daily operations while also integrating their existing digital
tools into this easy-to-use platform.
Digitization is non-negotiable for small businesses. A
Mastercard study revealed 75% of small businesses leverage digital
tools in their daily operations, and two-thirds listed a seamless,
digital experience as critical to their business.1 But the
experience is far from frictionless with 25% of small business
owners burdened by using more than six different platforms daily,
draining two of their most valuable resources – time and
money.2
“Mastercard believes that the stronger the small business, the
stronger the community. That’s why we’re committed to empowering
small businesses for the digital future by providing the innovative
technologies they need to succeed,” said Jane Prokop, executive
vice president and global head of small and medium enterprises at
Mastercard, “Mastercard Biz360 is the time-saving solution that
small businesses need to focus on what matters most – running their
business and serving their communities.”
Financial and service providers can offer their small business
customers several initial benefits and capabilities through Biz360,
including:
- A streamlined digital experience: Instead of relying on
siloed technologies, small businesses can consolidate their
existing operational tools, subscriptions, and payment gateways
into a single destination, in addition to accessing value-added
services that optimize productivity.
- Increased efficiency: By automating administrative tasks
and integrating business management tools into one platform,
entrepreneurs can focus on strategic, revenue-generating activities
that drive growth.
- Enhanced customer engagement: This solution offers a
client portal where small business owners can manage and cultivate
customer relationships, boost loyalty through personalized email
and marketing campaigns, and enhance their digital presence with
website creation capabilities.
- Data-driven insights: Biz360 provides personalized
business performance reports, allowing business owners to unlock
valuable insights that help guide more informed
decision-making.
- Light-lift implementation: The integration requires
minimal effort from both providers and their small business
customers, enabling providers to go-to-market quickly with a
platform that seamlessly integrates existing tools based on the
business owner’s preference, and meets the expectations of modern
businesses.
Bringing digital solutions to small businesses through the
power of partnership
Small business fintech platform Hello Alice will collaborate
with Mastercard on the initial roll out of Mastercard Biz360 to
select small businesses across their U.S. network.
“We’re committed to empowering Main Street by equipping American
small business owners with the tools they need to succeed in
today’s fast-paced, digitally-driven economy,” said Elizabeth Gore,
co-founder and president at Hello Alice. “As an extension of our
longstanding collaboration with Mastercard, we are proud to be
among the first to bring Mastercard Biz360 to select small
businesses across our community in the U.S. and play our part in
helping these entrepreneurs succeed.”
Mastercard is collaborating with vcita, a leading technology
platform designed for organizations that serve the small business
market. This differentiated solution for small business owners
improves customer engagement, payment collection, and time
management.
“We are honored to work with Mastercard who is as dedicated to
the success of small businesses as we are,” said Itzik Levy, CEO
and founder of vcita. “Our collaboration with Mastercard
facilitates the digitization of operations, helping small
businesses maximize growth and customer satisfaction.”
Mastercard aims to broaden Biz360’s reach across additional
markets in 2025 and expand the platform’s capabilities to address
the evolving needs of small business owners. For providers
interested in becoming an early adopter of Mastercard Biz360, learn
more here.
A track-record for bringing small businesses into the digital
economy
Biz360 is the latest addition to Mastercard’s expanding suite of
product innovations that go beyond banking, designed to support
businesses at every stage of their growth. The digital solution is
launching on the heels of Mastercard’s achievement of bringing more
than 50 million micro, small, and medium enterprises into the
digital economy – a commitment that the company made in 2020 to
drive a more inclusive world where every business prospers. Through
innovative technology, partnership, and philanthropic pursuits,
Mastercard will continue to digitally enable businesses everywhere
as part of its ongoing mission to power economies and empower
people.
About Mastercard
Mastercard powers economies and empowers people in 200+
countries and territories worldwide. Together with our customers,
we’re building a sustainable economy where everyone can prosper. We
support a wide range of digital payments choices, making
transactions secure, simple, smart and accessible. Our technology
and innovation, partnerships and networks combine to deliver a
unique set of products and services that help people, businesses
and governments realize their greatest potential.
www.mastercard.com
Sources
1 Mastercard, “Small and medium enterprises are big business
report”, May 2023.
2 US Chamber of Commerce, The Impact of Technology on U.S. Small
Business Report, March 2023.
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version on businesswire.com: https://www.businesswire.com/news/home/20241112083578/en/
Media Grace Theodore, Global Communications
grace.theodore@mastercard.com Sangita Bricker, Global
Communications sangita.bricker@mastercard.com
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