Appointment Builds on the Agency's New Global
Leadership Team, Leans into Brand Consulting as an Accelerant to
Client Business Outcomes and Sales Growth
ST.
LOUIS, March 4, 2025 /PRNewswire/ --
FleishmanHillard today announced the hire of Jim Joseph as global head of Brand Impact. In
this role, Joseph will be responsible for leading
FleishmanHillard's global Brand business across B2B, B2C and B2G
audiences, leveraging communications to enable commerce and
business outcomes for the agency's clients.
"Everything we do is designed to drive action and impact for our
clients, and we have the power and ability to drive commercial
outcomes through our work," said J.J. Carter, FleishmanHillard
president and chief executive officer. "Jim's expertise in
client-side brand management, as well as his roles across multiple
agency disciplines and industry sectors throughout his career,
perfectly position him to make FleishmanHillard the undisputed
global destination for brand work and for clients who need a
partner that will deliver true business impact."
FleishmanHillard has long emphasized its Corporate Affairs
consulting strength and now brings similar discipline to an
elevated Brand Impact offering under Joseph's leadership. Through
this effort FleishmanHillard will focus on driving commercial
outcomes rather than communications output and will pull from the
firm's strengths in data and intelligence, strategic integration
and its spectrum of industry expertise.
"I feel like joining FleishmanHillard at this moment, in this
role is the culmination of my career journey," said Joseph. "We're
working to be a first mover in the industry reinvention of what
brand marketing and communications mean in today's world and how we
can drive business impacts and commerce for our clients."
Before joining FleishmanHillard, Joseph was at Ketchum where he
held various roles including U.S. CEO and global chief marketing
officer. Before that he was the chief customer solutions officer at
IPG Health and previously served as global president at BCW. Joseph
also held roles at Lippe Taylor, Saatchi & Saatchi Wellness and
GW Hoffman! Marketing. He began his career with positions at
Johnson & Johnson and Church & Dwight Co., Inc. Joseph is
an adjunct instructor at New York University's
School of Professional Studies and authored four books about
marketing, in addition to one about parenting.
Joseph is the latest appointee to Carter's new global leadership
team on the heels of last year's announcement of Della Sweetman as president, Americas and chief
strategy officer, and six new global leadership appointments. The
agency has also appointed new market leadership in India, Texas, Thailand and Singapore, and additional leadership expertise
roles including Health and Life Sciences, TRUE Global Intelligence,
Cybersecurity and Responsible Business and Impact.
About FleishmanHillard
FleishmanHillard specializes in public relations, reputation
management, public affairs, brand marketing, digital strategy,
social engagement and content strategy. FleishmanHillard was named
2020, 2021 and 2022 Campaign Global PR Agency of the Year; 2023
ICCO Large Agency of the Year – The Americas; 2022 and 2023 PRWeek
U.S. Agency of the Year; 2022 and 2023 PRWeek U.S. Outstanding
Extra-Large Agency of the Year; 2023 Campaign US PR Agency of the
Year; 2021 PRovoke APAC Consultancy of the Year; and 2021
PRWeek UK Large Consultancy of the Year. FleishmanHillard is part
of Omnicom PR Group and has nearly 80 offices in more than 30
countries, plus affiliates in 45 countries.
About Omnicom PR Group (OPRG)
Omnicom PR Group (OPRG)
is the largest global network of communications and consulting
agencies in the world. It is home to three of the top global PR
agencies FleishmanHillard, Ketchum, Porter
Novelli and more than a dozen specialist agencies in
corporate and public affairs, political consulting and advertising,
language strategy, global health strategy and organizational
transformation. OPRG is part of Omnicom (NYSE: OMC).
www.TeamOPRG.com.
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SOURCE FleishmanHillard
