TD SYNNEX Report: Channel Partners Seek Balance Between Accelerating AI Innovation and Core Technologies
10 October 2024 - 12:00AM
Business Wire
Third Annual Direction of Technology Report
highlights key trends shaping the IT landscape, including AI
innovation, security advancements, and the growing importance of
ESG.
TD SYNNEX (NYSE: SNX) today published its Third Annual Direction
of Technology Report, which reveals that as the technology
landscape evolves, businesses plan to invest in strong technology
infrastructure, leverage high-growth technologies and work in close
conjunction with expert, trusted partners.
The report is based on a survey of more than 1,000 technology
resellers, systems integrators, service providers and managed
service providers from over 60 countries globally. These
respondents shared they are accelerating investments in AI and
Generative AI (Gen AI) technologies, with nearly half saying they
plan to offer AI-driven solutions within the next two years.
The report also emphasizes the critical role of security, as it
remains the top offering for partners, underscoring the need to
balance innovation with risk mitigation. But when it comes to doing
business, resellers prioritize affordability and flexibility,
responding to the evolving needs of their customer base.
“For the third straight year, the Direction of Technology report
provides a clear picture both of the current state of the
technology market and areas where businesses say they plan to
invest the most,” said Patrick Zammit, CEO of TD SYNNEX. “This
year, we’re seeing much more detail on how partners are embracing
the power of AI and cloud technologies while making technology more
adaptable to the needs of their customers. At the same time, they
are balancing the need for robust security and regulatory
compliance across all industries.”
The report highlights five key global trends influencing the IT
market in 2024:
- Leading with Ingenuity and Flexibility: Tech leaders
know certifications and specialization are keys to success in the
dynamic tech marketplace, especially in cybersecurity (58%), data
privacy (58%) and artificial intelligence (AI) (45%). At the same
time, they’re optimizing flexible spending solutions to meet the
needs of their customer base in today’s shifting economic
climate.
- Driving Innovation with a Strong Foundation: With AI
changing the way we do business, channel partners are under
mounting pressure to make the case for high-growth technologies,
including nearly half (44%) who plan to offer AI in the next two
years. To power the future, the ecosystem is investing in core
technologies like security and hardware, ensuring that the new goes
hand-in-hand with the foundational.
- Leveraging Essential Solutions for a Complex World: This
year, products at the intersection of security and innovation are
driving the financial success of the channel and the broader
marketplace. Respondents identified security as the top profit
generator in the ecosystem, while networking, endpoint devices, AI
and hyperscale infrastructure round out their top revenue
drivers.
- Prioritizing Collaboration, Coordination and
Consolidation: The technology ecosystem thrives when leaders
embrace the interconnection of the channel. With nearly
three-quarters of information technology (IT) spend (73.2%) driven
by partners in 2024, it’s clear that collaboration will be crucial
as the channel contends with rising competition and technological
transformation.
- Meeting Regulation and Mitigating Risk: Across all
industries, global topics like climate change, human rights and
strong corporate governance are changing the regulatory and risk
landscape. Respondents are keenly aware of this, identifying
environmental, social and governance (ESG) standards as one of the
top two challenges for their business in the next two years. To
stay on top of this shifting landscape, partners plan to offer
technology solutions that help customers move toward a more
sustainable and equitable society.
“By focusing on these key trends, companies will not only be
ready to adapt, but to thrive,” said Jill Kermes, Corporate Vice
President, Global Corporate Communications and Citizenship.
“Looking ahead, technology leaders must stay focused on how to best
optimize and grow their business, as well as how they can deliver
solutions that best support the people who will use them.”
In addition to the global Direction of Technology report, TD
SYNNEX will publish supplemental reports for each of its global
regions: North America, Europe, Latin America and Caribbean, and
Asia Pacific and Japan, later this year.
To download the new Direction of Technology report, visit
https://content.tdsynnex.com/dot/.
About TD SYNNEX
TD SYNNEX (NYSE: SNX) is a leading global distributor and
solutions aggregator for the IT ecosystem. We’re an innovative
partner helping more than 150,000 customers in 100+ countries to
maximize the value of technology investments, demonstrate business
outcomes and unlock growth opportunities. Headquartered in
Clearwater, Florida, and Fremont, California, TD SYNNEX’s 23,000
co-workers are dedicated to uniting compelling IT products,
services and solutions from 2,500+ best-in-class technology
vendors. Our edge-to-cloud portfolio is anchored in some of the
highest-growth technology segments including cloud, cybersecurity,
big data/analytics, AI, IoT, mobility and everything as a service.
TD SYNNEX is committed to serving customers and communities, and we
believe we can have a positive impact on our people and our planet,
intentionally acting as a respected corporate citizen. We aspire to
be a diverse and inclusive employer of choice for talent across the
IT ecosystem. For more information, visit www.TDSYNNEX.com or
follow us on LinkedIn, Facebook and Instagram.
Safe Harbor Statement
Statements in this news release that are "forward-looking
statements" within the meaning of Section 27A of the Securities Act
of 1933 and Section 21E of the Securities Exchange Act of 1934
involve known and unknown risks and uncertainties which may cause
the Company's actual results in future periods to be materially
different from any future performance that may be suggested in this
release. The Company assumes no obligation to update any
forward-looking statements contained in this release.
Copyright 2024 TD SYNNEX Corporation. All rights reserved. TD
SYNNEX, the TD SYNNEX Logo, and all other TD SYNNEX company,
product and services names and slogans are trademarks of TD SYNNEX
Corporation. Other names and trademarks are the property of their
respective owners.
View source
version on businesswire.com: https://www.businesswire.com/news/home/20241009629180/en/
Emily Moseley Global Corporate Communications 727-538-5864
Emily.moseley@tdsynnex.com
TD SYNNEX (NYSE:SNX)
Historical Stock Chart
From Sep 2024 to Oct 2024
TD SYNNEX (NYSE:SNX)
Historical Stock Chart
From Oct 2023 to Oct 2024