NEW
YORK, Jan. 16, 2025 /PRNewswire/ --
automotiveMastermind, the automotive industry's trusted data and
technology provider, now offers a real-time view of in-market
customers' shopping activity on dealership websites in addition to
enriching its Behavior Prediction Score (BPS), the industry gold
standard in behavior prediction modeling.
Mastermind has long helped dealerships drive demand with its
proactive approach to predicting when customers will purchase their
next vehicle and understanding what is driving their decision. With
this enhancement for new and existing clients, Mastermind
drives Actionable Intelligence to dealership sales teams,
allowing them to see exactly where customers are – both before and
during their buying process – to drive demand and close more
deals.
Mastermind tracks customer interaction using the search results
page and vehicle detail page activity to gain insights on what
vehicles customers are searching for and clicking to get more
details. Mastermind also monitors other high value website
engagements, such as credit applications, service scheduling, chat
conversations and lead form submissions.
The functionality is available in Mastermind's Customer Deal
Sheet and empowers dealership sales and marketing teams to create
actionable, personalized outreach to customers.
"The ability to track customer website activity throughout the
buying journey equips dealers with the Actionable Intelligence
needed to effectively target customers and drive demand," said
automotiveMastermind Chief Product Officer Aaron Baldwin. "Mastermind's new functionality
builds upon our industry leading ability to predict customers who
are about to be in market and adds the prescriptive ability for BPS
to react to actual shopping behavior."
Now more than ever, dealers need insights into current and
prospective customers' preferences as they look for a new vehicle.
With web shopping data available in Mastermind, dealers can see
exactly where consumers are in the buying process and what is
driving their decisions.
automotiveMastermind will share more information about this new
enhancement at NADA Show in New
Orleans at booth #3535, January
24-26, 2025.
For more information, visit www.automotivemastermind.com/.
About automotiveMastermind
Founded in 2012, automotiveMastermind®, part of S&P Global
Mobility, is the automotive industry's trusted data and technology
provider, driving value through Actionable
Intelligence™ and personalized experiences. The
organization's proprietary Mastermind solution uses the power of
predictive analytics to enable retailers to connect with buyers and
deliver an exceptional purchasing experience. Through a
combination of behavioral predictive analytics, targeted marketing
outreach, and expert consulting, Mastermind empowers dealers and
OEMs to deliver automotive retail sales by seamlessly blending data
and intelligence with personalized insights.
automotiveMastermind is headquartered in New York City. For more information, visit
automotiveMastermind.com.
About S&P Global Mobility
S&P Global Mobility is a division of S&P Global (NYSE:
SPGI). S&P Global is the world's foremost provider of credit
ratings, benchmarks, analytics and workflow solutions in the global
capital, commodity and automotive markets.
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SOURCE automotiveMastermind
