AUBURN HILLS, Mich.,
Feb. 25,
2025 /PRNewswire/ --
- "Owner's Manual" was named the top performer for
YouTube AdBlitz 2025, with the commercial rising to the top
based on a combination of views, engagement, likes and shares
- "Owner's Manual" has been viewed more than 106M times across the Jeep® brand's social media
channels, including YouTube, Facebook, X, TikTok and Instagram
- The two-minute "Owner's Manual" film has received than
93K combined social media shares, the
most ever for a Jeep brand post
- The commercial earned the highest daily volume of visits on
record for Jeep.com (516K), and 75%
of traffic to Jeep.com was from first time visitors in the first 24
hours following the commercial's debut in the Big Game
- "Owner's Manual" received the highest Super Bowl LFA (lower
funnel activity) volume at 119k on
Jeep.com
- With earned media, overall viewership matches best-ever overall
performance (within 1% of top-performing Jeep brand Big Game 2020
commercial "Groundhog Day" starring Bill
Murray)
- Press overwhelming call "Owner's Manual" one of the best of
this year's Big Game commercials
The Jeep® brand's 2025 Big Game commercial "Owner's
Manual," starring Harrison Ford, was
named the No. 1 commercial on the annual YouTube AdBlitz contest.
"Owner's Manual" placed at the top over 106 commercials. A Jeep
brand owner manifesto, "Owner's Manual" tells drivers that with the
freedom of possibilities, they can choose what makes them happy.
"Owner's Manual" claimed the top spot on YouTube's AdBlitz based on
a combination of views, engagement, likes and shares.
Per YouTube, "to recognize the brands that excelled on YouTube,
we compiled a list of the top 10 performing commercials on AdBlitz,
our Super Bowl ads and teasers hub, based on a combination of
views, engagement, likes and shares as of February 13 at midnight
ET, highlighting both in-game and digital-first advertisers.
Without further ado, we'd like to congratulate Jeep for topping our
2025 chart."
The two-minute "Owner's Manual" commercial has been viewed more
than 106M times across the Jeep
brand's social media channels, including YouTube, Facebook,
Instagram, X and TikTok, and saw 93K
combined shares across those channels, the most ever for a Jeep
post. *Measurements as of Friday Feb.
21, 9 a.m. ET/3 p.m. CET.
"As our marketing team's first ever in-house creative effort, to
see 'Owner's Manual' recognized as the No. 1 viewed and engaging
Big Game commercial on the YouTube AdBlitz leaderboard is an
incredible recognition for our team," said Olivier Francois, global chief marketing
officer, Stellantis. "And to also see its performance across our
Jeep brand's social channels match the views, shares and engagement
of our Emmy Award-nominated 'Groundhog Day' film is a huge
accomplishment. Our belief that our quiet little film with Mr. Ford
would resonate with consumers exceeded our hopes and dreams."
Advertising industry's MediaPost said, "Jeep Wins the Super
Bowl" with "Owner's Manual;" Hollywood Reporter said, that "in a
Super Bowl with no shortage of star power and slapstick comedy
during the commercials, Jeep surprised by zigging while others
zag;" and Rolling Stone named "Owner's Manual" one of the "Best" of
the Big Game, saying "sometimes the simplest ideas are the most
effective."
In an exclusive interview with People magazine ("Harrison Ford
Reflects on Freedom and What Makes Him Happy in Jeep's Super Bowl
Ad: A Rumination on Life") to speak about his work with the Jeep
brand for this year's Big Game effort, Ford said, "I think (the
commercial) was inspired in the way that it was shot, the way that
it was made. I was happy to be involved ... It's not the
in-your-face big splash kind of Super Bowl commercial."
A closely guarded secret held until its reveal during the Big
Game telecast, Ford made a surprise appearance for the iconic Jeep
brand in the two-minute film "Owner's Manual." The commercial was
directed by Academy Award-nominated James
Mangold ("A Complete Unknown," "Ford v Ferrari," "Indiana
Jones and the Dial of Destiny," "The Wolverine") and produced by
Minted Content in collaboration with Stellantis.
As the only automaker airing commercials during this year's Big
Game, with appearances from both the Jeep and Ram brands, the
two-minute Jeep film took a page from Stellantis' own legendary
playbook, having created the first two-minute Big Game commercial
with Chrysler' brand's iconic Emmy Award-winning "Born of
Fire."
"Owner's Manual" was produced by Minted Content in collaboration
with Stellantis, bringing together Ford, Mangold and Advertising
Hall of Fame member and Emmy Award-winning Francois, to craft a
film that stands out with its intimate and reflective
storytelling.
This is the fourth time that one of Stellantis' brands has taken
the AdBlitz crown. Past accolades include Chrysler brand's Emmy
Award-winning "Imported From Detroit" featuring Eminem (2011); Ram
brand's "Farmer" (2013); and Jeep brand's "More Than Just Words,"
performed by OneRepublic's Ryan
Tedder (2019).
Jeep Brand
For more than 80 years, Jeep has been the
global leader in SUVs, delivering legendary off-road capability,
advanced technology and exceptional versatility for those who seek
adventure. With a commitment to innovation, the Jeep brand offers a
diverse lineup of vehicles powered by internal combustion engines,
hybrid technology and all-electric drivetrains. The brand's
dedication to customer satisfaction is reflected in Jeep Wave, a
premium owner loyalty and customer care program that provides
exclusive benefits and 24/7 support. Built on a heritage of
freedom, adventure, authenticity and passion, Jeep continues to set
the standard for rugged yet refined vehicles designed to conquer it
all.
Follow Jeep and company news and video on:
Company blog: http://blog.stellantisnorthamerica.com
Media website: http://media.stellantisnorthamerica.com
Jeep brand: www.jeep.com
Facebook: www.facebook.com/jeep
Instagram: www.instagram.com/jeep
Twitter: www.twitter.com/jeep
LinkedIn: www.linkedin.com/company/jeep
YouTube: www.youtube.com/thejeepchannel or
https://www.youtube.com/StellantisNA
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SOURCE Stellantis
