- The multi-year partnership will launch with more than 500
items spanning apparel, accessories and sporting goods for adults
and kids
- The first Champion collection for Target launches in
August
MINNEAPOLIS, Feb. 26,
2025 /PRNewswire/ -- Target Corporation (NYSE:
TGT) today announced a strategic partnership with the original
American sportswear brand, Champion. The Champion collection for
Target will offer a fresh take on Champion's signature look
featuring a unique line of high-quality, trend-forward activewear
and sporting goods for adults and kids. The line will be available
in Target stores and on Target.com beginning in August.
"When you combine Champion's legacy in sportswear with Target's
style authority, the result is something special," said
Rick Gomez, Executive Vice President
and Chief Commercial Officer, Target. "We know our consumers love
new and differentiated items, and this partnership is all about
merging sport, style and culture in a relevant way that resonates
with them. I can't wait for everyone to experience this on-trend,
high-quality and irresistibly affordable assortment with styles
only at Target."
Champion collection for Target
Featuring more than 500
pieces, this extensive line includes stylish apparel, accessories
and slides as well as sporting goods, accessories and bags for
adults and kids. Drawing inspiration from Champion's rich history
of more than a century in sports, the collection is infused with
on-trend colors, exclusive premium fabrics, unique washes and
detailed trims and unique Champion logo. The Champion collection
for Target is a blend of modern, classic and vintage elements with
most items under $40.
Following the August launch, limited-time-only collection of
classic, varsity-inspired apparel for women and men will arrive in
September on Target.com and in a dedicated space in the front of
most Target stores.
"As one of the most recognizable names in apparel, Champion's
presence at Target—a retailer known for its strong connection to
the consumer and intentional assortment—marks a significant
moment," said Jamie Salter, Founder,
Chairman and CEO at Authentic Brands Group, owner of the Champion
brand. "This partnership underscores Champion's enduring influence
and strategic growth as we introduce the brand in a meaningful way
through one of the most respected retailers in the market."
A winning partnership
This collaboration with Champion
underscores Target's ongoing strategy to forge meaningful
partnerships with leading brands like Apple, Disney, Kendra Scott, Levi's and Ulta. It also marks an
exciting milestone for Champion, expanding the brand's reach and
reinforcing its position as a leader in sportswear by making its
iconic style more accessible than ever. By bringing
high-quality collections to guests, the retailer continues to
enhance its product offerings and deliver exceptional value while
creating unique shopping experiences that resonate with
consumers.
Effortless style made easy
Consumers can shop the
Champion collection for Target assortment with Target's
industry-leading fulfillment services. For extra shopping
convenience, they can use Drive Up and Order Pickup to receive
their items in as soon as two hours with no minimum purchase and no
membership fee required and unlimited same-day delivery with a
Target Circle 360 membership or free 2-day shipping when they spend
$35.
About Target
Minneapolis-based Target Corporation (NYSE:
TGT) serves guests at nearly 2,000 stores and at Target.com, with
the purpose of helping all families discover the joy of everyday
life. Since 1946, Target has given 5% of its profit to communities,
which today equals millions of dollars a week. Additional company
information can be found by visiting the corporate website and
press center.
About Champion
Since 1919, Champion has offered a full
line of innovative athletic apparel for men and women, including
activewear, sweats, tees, sports bras, team uniforms, footwear and
accessories. Today, as a lifestyle brand born from sport, Champion
uses innovative design and state-of-the-art product testing to
ensure uncompromised quality and innovative apparel for consumers.
Beyond its products, the brand's mission is to provide every
Champion a canvas to live their true purpose; rooted in the belief
that Champions are defined not by what they make, but by what they
do with it. Champion wants to inspire others to not just win, but
to Champion a better tomorrow, and is dedicated to supporting
creators by giving them a platform to tell their stories, support
their values, and communities.
Learn more at champion.com.
About Authentic Brands Group
Authentic Brands Group
(Authentic) is a unified platform that integrates M&A,
licensing, brand strategy and digital innovation to unlock the
power of its global portfolio. It connects iconic sports,
lifestyle, entertainment and media brands with best-in-class
partners to optimize long-term value in the marketplace. Authentic
owns more than 50 global brands, generating approximately
$32 billion in annual retail sales.
These brands have a significant presence in 150 countries, with
more than 13,000 freestanding stores and shop-in-shops, as well as
400,000 points of sale worldwide. Authentic's portfolio of globally
recognized brands includes Shaquille O'Neal, David Beckham, Reebok, Champion, Nautica,
Elvis Presley, Marilyn Monroe, Sports Illustrated, Eddie Bauer, Aéropostale, Lucky Brand, Nine
West, Brooks Brothers, Juicy Couture, Vince
Camuto, Quiksilver, Billabong, Sperry, Hunter and Ted Baker. Through its joint venture
with Saks Global, Authentic Luxury Group (ALG), it drives growth
for luxury and accessible luxury brands, including Barneys New
York, Judith Leiber, Hervé Léger,
Vince, Neiman Marcus, Saks Fifth
Avenue and Saks OFF 5TH.
For more information, visit authentic.com.
Follow Authentic on LinkedIn,
Instagram and WeChat.
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SOURCE Target Corporation
