According to The NPD Group, WWE had the #1 selling action figure
in the U.S. in 2017, surpassing all action figure sales of other
major entertainment brands and blockbuster films.*
This press release features multimedia. View
the full release here:
http://www.businesswire.com/news/home/20180216005040/en/
WWE®'s Mattel Action Figure
Ranks #1 (Photo: Business Wire)
“WWE’s year-round content and unprecedented fan engagement play
a key role in the success of all lines of business, including our
#1 action figure,” said Casey Collins, WWE Executive Vice
President, Consumer Products. “With family-friendly entertainment,
a diverse portfolio of innovative toys, and an extensive roster of
larger than life Superstars, our passionate fans can engage with
WWE in more ways than any other entertainment brand.”
As WWE’s global master toy licensor since 2009, Mattel’s WWE
Basic Action Figure Series is the longest-running continuous action
figure assortment in history. With more than 400 unique WWE
Superstars in the collection, the Series celebrates the history of
WWE spanning from the Legends of the 1980’s to the present
Superstars of today.
“WWE fans, both kids and collectors, are among the most loyal
and passionate of any property. When you combine that passion with
an amazing roster of Superstars, it’s a magic formula for action
figures,” said Jason Horowitz, Senior Vice President and General
Manager of Licensed Properties at Mattel. “We offer fans product
with continual freshness and authenticity, and in 2018 our design
team is raising the bar with new techniques to ensure our action
figures are even more like their real-life Superstars.”
WWE programming reaches more than 800 million homes worldwide in
180 countries and 20 languages. WWE is a $1 billion brand at
retail, has more than 850 million social media followers, and is
the #1 sports channel and #2 channel overall in the world on
YouTube. In 2017, WWE had more than 20 billion views alone across
its digital and social platforms. This unmatched fan engagement has
helped WWE remain a ratings juggernaut for more than 25 years in
addition to having some of the most socially-active shows on
television.
*(Source: The NPD Group/Retail Tracking Service/Dollars. Action
Figure subclass.)
About WWE
WWE, a publicly traded company (NYSE: WWE), is an integrated
media organization and recognized leader in global entertainment.
The company consists of a portfolio of businesses that create and
deliver original content 52 weeks a year to a global audience. WWE
is committed to family friendly entertainment on its television
programming, pay-per-view, digital media and publishing platforms.
WWE programming reaches more than 800 million homes worldwide in 20
languages. WWE Network, the first-ever 24/7 over-the-top premium
network that includes all live pay-per-views, scheduled programming
and a massive video-on-demand library, is currently available in
more than 180 countries. The company is headquartered in Stamford,
Conn., with offices in New York, Los Angeles, London, Mexico City,
Mumbai, Shanghai, Singapore, Dubai, Munich and Tokyo.
Additional information on WWE (NYSE: WWE) can be found at
wwe.com and corporate.wwe.com. For information on our global
activities, go to http://www.wwe.com/worldwide/.
About Mattel:
Mattel (NASDAQ: MAT) is a global learning, development and play
company that inspires the next generation of kids to shape a
brighter tomorrow. Through our portfolio of iconic consumer brands,
including American Girl®, Barbie®, Fisher-Price®, Hot Wheels® and
Thomas & Friends™, we create systems of play, content and
experiences that help kids unlock their full potential. Mattel also
creates inspiring and innovative products in collaboration with
leading entertainment and technology companies as well as other
partners. With a global workforce of approximately 32,000 people,
Mattel operates in 40 countries and territories and sells products
in more than 150 nations. Visit us online at www.mattel.com.
Trademarks: All WWE programming,
talent names, images, likenesses, slogans, wrestling moves,
trademarks, logos and copyrights are the exclusive property of WWE
and its subsidiaries. All other trademarks, logos and copyrights
are the property of their respective owners.
Forward-Looking
Statements: This press release contains forward-looking
statements pursuant to the safe harbor provisions of the Securities
Litigation Reform Act of 1995, which are subject to various risks
and uncertainties. These risks and uncertainties include, without
limitation, risks relating to: WWE Network; major distribution
agreements; our need to continue to develop creative and
entertaining programs and events; a decline in the popularity of
our brand of sports entertainment; the continued importance of key
performers and the services of Vincent K. McMahon; possible adverse
changes in the regulatory atmosphere and related private sector
initiatives; the highly competitive, rapidly changing and
increasingly fragmented nature of the markets in which we operate
and greater financial resources or marketplace presence of many of
our competitors; uncertainties associated with international
markets; our difficulty or inability to promote and conduct our
live events and/or other businesses if we do not comply with
applicable regulations; our dependence on our intellectual property
rights, our need to protect those rights, and the risks of our
infringement of others’ intellectual property rights; the
complexity of our rights agreements across distribution mechanisms
and geographical areas; potential substantial liability in the
event of accidents or injuries occurring during our physically
demanding events including, without limitation, claims relating to
CTE; large public events as well as travel to and from such events;
our feature film business; our expansion into new or complementary
businesses and/or strategic investments; our computer systems and
online operations; a possible decline in general economic
conditions and disruption in financial markets; our accounts
receivable; our revolving credit facility; litigation; our
potential failure to meet market expectations for our financial
performance, which could adversely affect our stock; Vincent K.
McMahon exercising control over our affairs, and his interests may
conflict with the holders of our Class A common stock; a
substantial number of shares which are eligible for sale by the
McMahons and the sale, or the perception of possible sales, of
those shares could lower our stock price; and the relatively small
public “float” of our Class A common stock. In addition, our
dividend is dependent on a number of factors, including, among
other things, our liquidity and cash flow, strategic plan
(including alternative uses of capital), our financial results and
condition, contractual and legal restrictions on the payment of
dividends (including under our revolving credit facility), general
economic and competitive conditions and such other factors as our
Board of Directors may consider relevant. Forward-looking
statements made by the Company speak only as of the date made, are
subject to change without any obligation on the part of the Company
to update or revise them, and undue reliance should not be placed
on these statements.
View source
version on businesswire.com: http://www.businesswire.com/news/home/20180216005040/en/
Media:WWEMark Vasquez,
203-352-1521Mark.vasquez@wwecorp.comorMattelCandice Jacobson,
310-252-4619Candice.Jacbson@Mattel.com
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