Gameloft and NBC Universal Enter Worldwide Agreement to Bring the #1 Television Drama Series 'Heroes' to Mobile Phones
28 March 2007 - 3:00AM
Business Wire
Recreating the mind-bending universe of the television phenomenon
of 2007, Gameloft�, a leading developer and publisher of games for
mobile phones, today announced an exclusive worldwide licensing
agreement with NBC Universal to develop and publish Heroes: The
Mobile Game. Heroes is the epic drama from NBC that chronicles the
lives of ordinary people who discover they possess extraordinary
abilities � and a destiny to save the world. The wildly popular
television series was recently named the �Favorite New Television
Drama� by the People�s Choice Awards. ��Heroes� has created a
large, die-hard fan culture and we are excited to bring the action
and intrigue of NBC�s leading drama series to gamers and �Heroes�
fans alike,� said Gonzague de Vallois, vice�president of
Publishing, Gameloft. �With an international cast and rapidly
growing international level of success, Heroes has achieved a
massive global appeal and as such, Gameloft is the perfect
publisher to deliver Heroes: The Mobile Game worldwide.�
�Gameloft's unwavering commitment to quality mobile games, their
track record with top-tier TV and film properties and their
unrivaled worldwide distribution capability make them uniquely
qualified to launch Heroes: The Mobile Game,� said Jeremy Laws,
senior vice president, Universal Mobile Entertainment. Heroes: The
Mobile Game will allow fans of the show and casual gamers the
chance to experience the thrill of the superhuman abilities of the
show�s characters. The game�s action will be based on the events
from the electrifying first season as well as the hotly awaited
second season with the game script being contributed to by writers
of the hit television series. Players will assume the roles of the
time-travelling Hiro Nakamura; the beautiful, but deadly Niki
Sanders; telepathic cop Matt Parkman and the enigmatic Peter
Petrelli, as they enjoy game play styles based on their unique
powers. About Heroes From creator/writer Tim Kring (NBC's "Crossing
Jordan") comes the Golden Globe nominated "Heroes," an epic drama
that chronicles the lives of ordinary people who discover they
possess extraordinary abilities. As a total eclipse casts its
shadow across the globe, a genetics professor (Sendhil Ramamurthy,
"Blind Guy Driving") in India is led by father's disappearance to
uncover a secret theory -- there are people with super powers
living among us. A young dreamer (Milo Ventimiglia, "Gilmore
Girls") tries to convince his politician brother (Adrian Pasdar,
"Judging Amy") that he can fly. A high school cheerleader (Hayden
Panettiere, "Ice Princess") learns that she is totally
indestructible while trying to relate to her father (Jack Coleman,
"Dynasty") who has a keen interest in people with special
abilities. A Las Vegas single mother (Ali Larter, "Final
Destination"), struggles to make ends meet to support her young son
(Noah Gray-Cabey, "My Wife & Kids") and discovers that her
mirror image has a secret. A fugitive from justice (Leonard
Roberts, "Buffy the Vampire Slayer") continues to baffle
authorities who twice have been unable to contain him. A gifted
artist (Santiago Cabrera, "Empire"), whose drug addiction is
destroying his life and relationship with his girlfriend (Tawny
Cypress, NBC's "Third Watch"), can paint the future. A
down-on-his-luck Los Angeles beat cop (Greg Grunberg, "Alias") can
hear people's thoughts, which puts him on the trail of an elusive
serial killer. In Japan, a young man (Masi Oka, NBC's "Scrubs")
develops a way to stop time through sheer will power. Their
ultimate destiny is nothing less than saving the world. Joining
Kring as executive producer are Dennis Hammer (NBC's "Crossing
Jordan") and Allan Arkush (NBC's "Crossing Jordan"). The drama is
produced by NBC Universal Television Studio in association with
Tailwind Productions. About Gameloft Gameloft is a leading
international publisher and developer of video games for mobile
phones. Founded in 1999, it has emerged as one of the top
innovators in its field. The company creates games for mobile
handsets equipped with Java, Brew, or Symbian technology. The total
number of mobile handsets with this technology is expected to
exceed two billion units in 2008 (ARC GROUP). Thanks to partnership
agreements with leading licensors and personalities such as Ubisoft
Entertainment, Universal Pictures, Touchstone Television, Viacom,
Sony Pictures, FifPro, Paris Hilton Ent., Lamborghini, Derek Jeter,
Reggie Bush, Vijay Singh, Andrei Schevchenko, and Djibril Ciss�,
Gameloft has formed strong relationships with international brands.
In addition to the partnerships, Gameloft owns and operates such
brands as Block Breaker Deluxe, Asphalt: Urban GT and New York
Nights. As a result of agreements with telecom carriers, handset
manufacturers, specialized distributors and its online store,
Gameloft now boasts a distribution network covering 75 countries.
Gameloft has worldwide offices in New York, San Francisco,
Montreal, Mexico, Buenos Aires, Paris, London, D�sseldorf, Milan,
Madrid, New Delhi, Seoul, Hong Kong, Beijing, and Tokyo. Gameloft
is listed on the Euronext Paris Stock Exchange (ISIN: FR0000079600,
Bloomberg: GFT FP, Reuters: GLFT.PA) For more information, visit
www.gameloft.com. About Universal Mobile Entertainment Universal
Mobile Entertainment (UME) generates revenues and enhances brand
awareness for NBC Universal's motion picture and television
properties through licensing agreements with top-tier publishers.
UME oversees the creation of high-quality mobile application
services that include games, ringtones, wallpapers, MMS, SMS
services and audiovisual services, and ensures ubiquitous
distribution through mobile operators and portals worldwide. With
offices in Los Angeles, London and Tokyo the team has been
aggressive in the mobile content market since 2000 and currently
has hundreds of mobile products that are available to consumers in
every major territory of the world. About NBC Universal Formed in
May 2004 through the combining of NBC and Vivendi Universal
Entertainment, NBC Universal owns and operates a valuable portfolio
of news and entertainment networks, a premier motion picture
company, significant television production operations, a leading
television stations group, and world-renowned theme parks. NBC
Universal is 80% owned by General Electric and 20% owned by
Vivendi. � 2001 Gameloft - All rights reserved - Gameloft and
Gameloft logo are registered trademarks of Gameloft S.A. - All
rights reserved.
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