Sav Banerjee Joins MWW Group as Senior Digital Strategist in the Company's DialogueMedia Practice
21 January 2010 - 6:00AM
PR Newswire (US)
Brings Experience Leading Social Media Initiatives for World Class
Technology, Retail and CPG Brands including HP, Visa, Proctor &
Gamble and eBay NEW YORK, Jan. 20 /PRNewswire/ -- MWW Group
(http://www.mww.com/), one of the nation's top ten public relations
firms, announced today that Sav Banerjee has joined MWW Group as a
senior digital strategist in the firm's industry leading
DialogueMedia practice. Banerjee brings more than six years of
experience working in the digital marketing and social media space
and his experience spans a number of sectors including technology,
retail and consumer packaged goods. Banerjee has worked with such
notable clients as HP, Visa, Proctor & Gamble, and eBay. In his
new role at MWW Group, Banerjee will develop strategic social media
campaigns for a number of MWW Group's key clientele. "Sav is a key
addition to our DialogueMedia team and brings a range of expertise
leading social media programs for some of the world's largest and
most respected brands. His insight and expertise will be invaluable
to clients spanning a number of sectors, from retail and technology
to CPG and food and beverage," said Michael W. Kempner, president
and CEO of MWW Group. Prior to joining MWW Group, Banerjee acted as
social media engineer at Gannett Digital where he developed digital
marketing strategies for such Fortune 500 companies as Unilever and
Proctor & Gamble. Previously, Banerjee served as director of
social strategy at Vercai Inc. where he led the development of
Mintbox, the first interactive fashion platform connecting web to
retail stores. Before joining Vercai, Banerjee managed client
services and strategy at Agency.com where he launched social
marketing applications for eBay, both in the US and Canada, and
managed integrated campaigns with an emphasis on interactive web
development. As a senior member of MWW Group's DialogueMedia
division, Banerjee joins a team that is recognized throughout the
public relations industry for its award-winning work. DialogueMedia
works with MWW's clients across all of the company's core practice
areas: corporate communications, consumer marketing, public and
government affairs, healthcare, internal communications, cause and
social marketing. About MWW Group MWW Group is one of the nation's
top ten public relations agencies and is known for its
results-driven approach to public relations and "Aim High. Deliver"
commitment to client service. For four years in a row, MWW Group
was honored with the #1 ranking in the Holmes Report agency client
satisfaction survey. MWW Group achieved top rankings in the
categories of account leadership, strength of account team,
creativity, strategy and planning, and program execution. In 2008,
MWW Group was named PR Agency of the Year by The American Business
Awards and Mid-size PR Firm of the Year by PR News, in recognition
of the firm's growth, strategic account leadership and
industry-leading employee retention. MWW Group is part of the
Interpublic Group of Companies (NYSE:IPG). DATASOURCE: MWW Group
CONTACT: Amanda Murphy, MWW Group, +1-201-806-3139, Web Site:
http://www.mww.com/
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