Dorel CIO: "3D Cloud Room Planner brings scale
and simplicity to our visual content production workflow. It will
help us to better support our retailers and partners."
MONTREAL, Oct. 8, 2024
/PRNewswire/ -- Dorel Home, a
division of Dorel Industries Inc. (TSX: DII.B, DII.A), a global
leader in home products, has partnered with 3D Cloud, a leader in
3D product visualization for furniture. This strategic
collaboration aims to enhance Dorel's 3D product visualization
capabilities. By improving the efficiency and flexibility of
Dorel's internal 3D and marketing teams, this partnership will
enable them to produce high-quality lifestyle imagery tailored to
the specific needs of dealers and partners.
"3D Cloud has proven themselves as a leader
in 3D solutions for the home furnishings industry." -- John White, CIO
"The 3D Cloud Room Planner brings scale and simplicity to our
visual content production workflow," said John White, CIO of Dorel Industries. "It will
help us better support our retailers and partners by providing more
efficient and tailored imagery faster than ever before."
Dorel's decision to implement the 3D Cloud Room Planner
addresses current workflow challenges, offering a streamlined
approach to internal processes. The tool allows Dorel's teams to
create a wide range of lifestyle renders with significantly greater
speed and flexibility compared to CGI, reducing costs and
accelerating time to market.
The 3D Cloud Room Planner tool will be utilized internally to
produce lifestyle imagery that aligns with the specific
requirements of Dorel's stakeholders. Although the tool will not be
available for public access, it will play a crucial role in meeting
the needs of dealers and partners, ensuring that Dorel's visual
content remains relevant and adaptable.
While Dorel has a vast catalog of products that they plan to add
to their 3D Cloud Room Planner, the initial rollout of the new 3D
Cloud workflow will focus on indoor furniture. This partnership is
expected to provide Dorel with the necessary tools to scale their
3D visualization efforts, with potential benefits in content
syndication and strengthened relationships with major retailers.
Dorel plans to roll out the tools internally in the first half of
2025.
Dorel Home plans to continue to
scale its 3D program with other 3D Cloud visualization tools such
as AR and product renders. Brands that will benefit from these
advancements include Ameriwood Home, DHP Furniture, Signature
Sleep, Systembuild Evolution, CosmoLiving by Cosmopolitan,
Novogratz, and Mr. Kate.
Dorel products can be found at major retailers in the United States and Canada. Retailers partnering with 3D Cloud
will be able to subscribe to Dorel content for their own product
imagery and 3D applications.
"3D Cloud has proven themselves as a leader in 3D solutions for
the home furnishings industry, from their top-tier 3D Commerce
Summit – the industry's leading educational program for retailers –
to their unmatched expertise in 3D digital asset management and
rendering," said White.
"Dorel is a leading manufacturer of home furnishings in
North America. Their team has done
their due diligence and are laser-focused on results. We're excited
to partner with them on this important initiative," said Beck
Besecker, CEO and Co-Founder of 3D Cloud.
About Dorel Industries Inc.
Dorel Industries Inc. (TSX: DII.B, DII.A) is a global
organization, operating two distinct businesses in juvenile
products and home products. Dorel's strength lies in the diversity,
innovation and quality of its products as well as the superiority
of its brands. Dorel Juvenile's powerfully branded products include
global brands Maxi-Cosi, Safety 1st and Tiny Love, complemented by regional brands such
as BebeConfort, Cosco, Mother's Choice and Infanti. Dorel Home, with its comprehensive e-commerce
platform, markets a wide assortment of domestically produced and
imported furniture. Dorel has annual sales of US $1.4 billion and employs approximately 3,900
people in facilities located in twenty-two countries worldwide.
About 3D Cloud
3D Cloud is the 3D digital asset management
platform for 3D product visualization and the global
leader in 3D e-commerce for furniture, kitchen, bath, outdoor,
office furniture, closets, and storage. The 3D Cloud 3D digital
asset management platform is a B2B SaaS that allows retailers and
brands to build endless applications such as 3D product
configurators, 3D room planners, and WebAR from a single 3D
product catalog. With 3D Cloud, 3D content is created, managed, and
published to all 3D applications from a single source of truth for
consistency across every touchpoint in the customer journey.
Applications that run on 3D Cloud include 3D Cloud Product
Configurators, 3D Cloud Sectional Configurator, 3D Cloud Room
Planner with Design from Photo, 3D Cloud Kitchen Designer, 3D Cloud
Virtual Reality, 3D Cloud 360 Product Spins, 3D Cloud Instant
Renders, and 3D Cloud WebAR Augmented Reality. 3D Cloud has offices
in Miamisburg, Ohio; St. Petersburg, Florida; and London, England. Clients include a major
U.S.-based home improvement retailer, Kingfisher plc, Bob's
Discount Furniture, Macy's, Ashley, HNI Corporation, La-Z-Boy,
Joybird, and John Lewis and
Partners. The company is backed by Dan
Gilbert and Arnie Bellini.
For more information, visit 3Dcloud.com.
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SOURCE 3D Cloud