AMPLIFIED event launches industry category by
highlighting commercial-scale technologies that grow fresh food and
animal feed in any climate, year-round
VANCOUVER, BC, Oct. 22, 2021 /CNW/ - With severe drought,
heatwaves, food insecurity and supply chain disruptions plaguing
the planet like never before, CubicFarm® Systems Corp.
("CubicFarms" or the "Company") (TSX: CUB) is responding
with the most impactful and disruptive agricultural innovation
since the introduction of vertical farming.
Attended virtually and in-person by more than 1,600 journalists,
influencers, tech insiders, and industry and government guests, the
CubicFarms AMPLIFIED event on October 21,
2021, marked the official launch of the local chain ag-tech
industry category developed by the Langley-based company founded in 2015.
"The world needs an agricultural revolution and CubicFarms is
leading it," said Dave Dinesen, Chief Executive Officer,
CubicFarms. "To save our planet and ourselves, we must grow what we
eat where we live. It's not enough to increase food and feed
production. We must eliminate risks to our food supply chains by
localizing production and bringing it indoors. By enabling every
community to independently and sustainably produce enough fresh
food and livestock feed in any climate 365 days a year, our indoor,
automated and modular local chain ag-tech represents a whole new
way to feed humanity for generations to come."
A powerhouse roster of sustainability ambassadors joined Dinesen
and other CubicFarms executives at the event. They included
Canadian astronaut Commander Chris
Hadfield; Henry Gordon-Smith,
Founder and CEO of the Agritecture consultancy; and Dr.
Lenore Newman, Director of the Food
and Agriculture Institute at the University of Fraser Valley and
chair of the CubicFarms Scientific Advisory Board.
"With local chain ag-tech, we not only become climate
independent, we also decrease land use and the greenhouse gas
emissions generated by transporting food," Hadfield said in
conversation with Dinesen, who pointed to United Nations research
estimating that more than half the world's population will rely on
food sourced outside their countries by 2050. "This is the
technology we absolutely need...it's going to change the
world."
Several Farmer Partners were also on hand to explain how
CubicFarms is helping them operate more sustainably and profitably.
According to Michael Rigby of
Utah's Rigby Cattle Co.,
CubicFarms' local chain ag-tech "saved our farm by allowing us to
grow our own on-farm fresh livestock feed indoors. Our family has
been in the cattle industry for generations, and we were
considering getting out of the business entirely if we couldn't get
high-quality, nutritious feed for our cattle. Having a consistent,
predictable feed supply no matter what the weather is essential for
our family farm."
At Swiss Leaf Farms Ltd., which recently became the site of
CubicFarms' commercial-scale Alberta Grow Centre, owners
David and Alyssa Pfaeffli work with
the CubicFarms team in conducting R&D and continuing to grow
and sell produce locally. "We're really proud that we can grow
leafy greens right here in our community for the people who live
here," said David Pfaeffli. "They
have a sense of trust in where they're getting their food from, and
in knowing how fresh it is. Increasing production isn't good
enough. We also need to ensure quality. Technology innovations like
local chain ag-tech result in superior produce."
Guests attending CubicFarms AMPLIFIED in person had the
exclusive opportunity to sample ALLWays Local-branded produce, see
CubicFarms' technology in action, and learn more about the recently
announced FreshHub, the company's largest project to date. The
first-ever renderings of this next-generation high-density
system, which will include a remarkable 96 modules occupying a
single acre of land, were also revealed at CubicFarms
AMPLIFIED.
"FreshHub meets the increasing demand for more reliable and
sustainable independent local food supply with high-density,
cost-efficient production," said Jeff
Booth, Chair, CubicFarms. "By serving cities and communities
where demand for high-quality fresh produce outstrips supply,
FreshHub becomes a true contender to break our reliance on long
supply chains while providing consumers with produce that's both
more nutritious and tastier than that which is shipped long
distances."
View the Company's media kit here. To watch a recording of
CubicFarms AMPLIFIED, click here to register for the virtual
event and gain access to the replay.
About CubicFarms
CubicFarms is a local chain agricultural technology company
developing and deploying technology to feed a changing world. Its
proprietary ag-tech solutions enable growers to produce high
quality, predictable produce and fresh livestock feed with
HydroGreen Nutrition Technology, a division of CubicFarm Systems
Corp. The CubicFarms™ system contains patented technology for
growing leafy greens and other crops onsite, indoors, all year
round. CubicFarms provides an efficient, localized food supply
solution that benefits our people, planet, and economy.
For more information, please visit www.cubicfarms.com.
On behalf of the Board of Directors
"Dave Dinesen"
Dave Dinesen, Chief Executive Officer
This release may contain certain "forward-looking statements" or
"forward-looking information" under applicable securities laws.
Forward-looking terms such as "may," "will," "could," "should,"
"would," "plan," "potential," "intend," "anticipate," "project,"
"target," "believe," "plan," "outlook," "estimate," or "expect" and
other words, terms and phrases of similar nature are often intended
to identify forward-looking statements, although not all
forward-looking statements contain these identifying words.
Forward-looking statements are based on certain key expectations
and assumptions made by the Company. Although management of the
Company believes that the expectations and assumptions on which
such forward-looking statements are based are reasonable, undue
reliance should not be placed on the forward-looking statements
because the Company can give no assurance that they will prove to
be correct.
SOURCE CubicFarm Systems Corp.
