iSIGN and Pinpoint Media Commence Loading IMS Software Into the Mac's/Couche-Tard Chain and Initially Forecasts 4 Million Regist
08 February 2011 - 11:00PM
Marketwired
iSIGN Media Solutions Inc. ("iSIGN" or "Company")(TSX VENTURE: ISD)
is pleased to announce that it has delivered the initial shipment
of its Interactive Marketing Solution ("IMS") and Business
Intelligence ("BI") 3.0 software and Transceivers to its
distributor, BlueStar Inc. ("BlueStar"), who will be arranging the
full installation and servicing of Pinpoint Media Group Inc.'s
("Pinpoint") digital signage network that make up the
Mac's/Couche-Tard convenience store chain in the province of
Quebec.
Once the initial Transceiver installation and software downloads
are finalized, a total of approximately 545 additional software
installations in the Quebec chain of 545 stores will be completed.
Installations will then roll out into the balance of Pinpoint's
digital signage network in the Mac's/Couche-Tard stores in Ontario
and Western Canada. Including the installations in the province of
Quebec, a minimum total of approximately 2,800 licensed software
solutions will be installed across Canada.
Pinpoint's digital network within the Mac's/Couche-Tard chain
consists of up to 5,600 digital signs/faces across Canada. This
makes Pinpoint's network the largest single digital signage network
in Canada and the third or fourth largest in North America, with
1.5 million daily customers in Pinpoint enabled locations. The
enhancement of this network with iSIGN's unique software and the
addition of the new AOpen digital media players/engines as required
will result in an increased profile with advertisers and
advertising agencies, resulting in increased revenues.
iSIGN expects that a minimum of 10% of this customer base,
approximately 4.0 million customers monthly, will be unique
registered users, accepting advertising, coupons, video and other
rich media format downloads from our embedded IMS and BI solution
software within the Pinpoint network, allowing our BI software to
gather information on the transactions generated. iSIGN will also
be introducing exclusive and unique applications for loyalty
programs.
Pinpoint's digital network is in the process of being upgraded
to AOpen media players, embedded with iSIGN's IMS and BI software,
resulting in a faster and easier activation of our software by the
end users, thus increasing marketing delivery and BI capture.
The participating partners all agree that upon completion of
this installation, it will be the first and largest
advertising/business intelligence gathering digital signage network
in North America, capable of delivering millions of messages while
capturing interactive shopper and subscriber preferences.
About Pinpoint Media Group Inc.
Pinpoint is the largest owner/operator of in-store digital media
in Canada. With a national footprint, Pinpoint reaches an average
of 1.5 million consumers a day in our convenience store network,
using state of the art technology to push relevant content. Our
Point-of-Sales Integration allows us to trigger ads alongside the
digital receipt on every transaction, delivering truly relevant
content when it matters most. Pinpoint is present in 1,400
convenience stores across Canada, with just over 5,600 digital
faces. We are the clear-cut market leader in convenience/gas
retail, with 85%+ share of all volume in Quebec, 65%+ share in
Ontario, and 60%+ in Western Canada. Our high impact product and
services have been shown in numerous case studies, whether point of
sale, brand or otherwise, to build sales and brand equity.
Constantly expanding and improving our networks, we have won the
City of Calgary's parks and recreation rights to deploy and manage
their digital solution for a roll out expected to take place
beginning in January 2011. Having multiple channels allows us to
get an accurate insight into what moves the industry and where is
going. Additional information about Pinpoint Media can be found at
www.pinpointmediagroup.ca.
About BlueStar
BlueStar is a leading solutions-based distributor of
point-of-sale, bar coding, data collection, radio frequency
identification (RFID), wireless mobility and security products.
BlueStar works exclusively with Value Added Resellers ("VAR")
partners, providing them with complete solutions at competitive
prices. The company brings unequalled expertise to the market,
offers award-winning technical support and is an authorized service
center for a growing number of manufacturers. For more information
please visit www.bluestarinc.com.
About AOpen
As the pioneers of ultra small form factor (uSFF) components and
customizable platforms, AOpen America, Inc. (http://usa.aopen.com)
remains in the wheelhouse with its strategic alliances, setting the
standard for vertical market solutions via Mini-ITX platforms that
provide open architecture versatility, next-generation technology
and unmatched value through huge energy cost savings and readiness
compliance with ENERGY STAR and EPEAT. While remaining as the true
leader in uSFF components and platforms, AOpen also provides a
complete array of digital signage technologies for streamlined,
end-to-end solutions in consumer-grade environments and provides
scalable technologies ranging from cost-efficient nettop media
players to their Digital Engine™ and XC Mini flagship lines. AOpen
continues to drive Innovation Economy Technology™ (I-ET) in
socially responsible, green IT solutions for offices, homes and
mission-critical applications. For more information please visit
http://usa.aopen.com.
About iSIGN Media
iSIGN is a leading developer of location-based interactive
proximity advertising solutions that deliver rich media, permission
based messages, free of charge to cell phones using Bluetooth®
connectivity, while providing Business Intelligence to the client.
The Company's patent-pending advertising platform combines the
precision of direct marketing and the tracking potential of the Web
to deliver more cost effective and ROI- driven advertising than is
possible via print, radio and television. iSIGN is based in
Richmond Hill, Ontario with R&D and customer support operations
in Vancouver, BC. iSIGN is a business partner of AOpen America
Inc., having an OEM agreement for the embedding of its IMS software
in AOpen's digital media players and IBM, as their Solution
Provider, POS All Models. iSIGN's software solutions are also
distributed by BlueStar Inc. to their network of Value Added
Resellers. iSIGN is publicly traded in Toronto (TSX.V) under the
symbol "ISD". Additional information about iSIGN Media can be found
at www.isignmedia.com.
Forward-Looking Statements
This news release includes certain forward-looking statements
that are based upon current expectations, which involve risks and
uncertainties associated with iSIGN Media's business and the
environment in which the business operates. Any statements
contained herein that are not statements of historical facts may be
deemed to be forward-looking, including those identified by the
expressions "anticipate", "believe", "plan", "estimate", "expect",
"intend", and similar expressions to the extent they relate to the
Company or its management. The forward-looking statements are not
historical facts, but reflect iSIGN Media's current expectations
regarding future results or events. These forward-looking
statements are subject to a number of risks and uncertainties that
could cause actual results or events to differ materially from
current expectations, including the matters discussed under "Risks
and Uncertainties" in the Filing Statement filed on October 9th,
2009 with the regulatory authorities. iSIGN Media assumes no
obligation to update the forward-looking statements, or to update
the reasons why actual results could differ from those reflected in
the forward-looking statements.
© 2010 iSIGN Media Solutions Inc. All Rights Reserved. All other
trademarks and trade names are the property of their respective
owners.
Neither TSX Venture Exchange nor its Regulation Services
Provider (as that term is defined in the policies of the TSX
Venture Exchange) accepts responsibility for the adequacy or
accuracy of this release.
Contacts: iSIGN Media Alex Romanov Chief Executive Officer (905)
780-6200, ext 1 alex@isignmedia.com www.isignmedia.com
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