ABVG Affinity Beverage Group Inc (CE)

Strategic Rare Earth Metals, Inc. (OTC Markets:SREH) announced today that the Company welcomes William Britt as a consultant and Advisor of operations for the Company.

Mr. Britt has an extensive background in medical cannabis education and training with attended NORML Conference in San Francisco/Los Angeles for 5 years. He is a court-qualified expert witness on all issues regarding marijuana with over fifteen years of experience. He has attended over 500 court proceedings throughout Southern California, with investigated more than 300 individual cases and testified as an expert on cannabis over 80 times.

He has visited and inspected over 50 indoor and outdoor legal medical cannabis cultivation sites and since January 2007 he has worked as amicus curae to several State and Federal courts and jurists, including courts in the counties of Los Angeles, Orange, Riverside, San Bernardino, San Diego and Ventura.

In July 2004 Mr. Britt worked with and advised Long Beach Police Chief Anthony Batts, to create police guidelines for medical marijuana in the city of Long Beach and has taught continuing education at UC Irvine Medical School for the Pain Management Center. He is guest speaker at USC Keck School of Medicine on clinical applications of cannabis and has been a speaker at a Clinical Conference on Cannabis Therapeutics in Santa Barbara, CA., from 1998 to the present Mr. Britt is the Founder/Director, of (APA) Association of Patient Advocates, Long Beach, CA. a non-profit organization, APA works with healthcare providers to advocate for patient rights, to improve services and to include the patient in healthcare policy decisions.

More information about Mr. Britt please visit http://www.californiadispensaryinfo.com/about-us/

Additionally we are pleased to announce the launch of our new company website http://www.srehholdings.com would also like to add that a company name change will take place soon, the company is committed on updating the shareholders with the companies new direction.

Bill Schaefer, President of Strategic Rare Earth Metals, Inc. stated, "Adding an asset like Mr. Britt to the company with his back ground and experience in the cannabis industry means alot to the company and its shareholders."

Forward-Looking Statement

Any statements made in this press release which are not historical facts contain certain forward-looking statements; as such term is defined in the Private Security Litigation Reform Act of 1995, concerning potential developments affecting the business, prospects, financial condition and other aspects of the company to which this release pertains. The actual results of the specific items described in this release, and the company's operations generally, may differ materially from what is projected in such forward-looking statements. The company disclaims any obligation to update information contained in any forward-looking statement. This press release shall not be deemed a general solicitation.

CONTACT: Bill Schaefer, President
         562-453-7643