UNITED
STATES
SECURITIES
AND EXCHANGE COMMISSION
WASHINGTON,
D.C. 20549
FORM
10-Q
(Mark
One)
☒
QUARTERLY REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
quarterly period ended March 31, 2024.
or
☐
TRANSITION REPORT PURSUANT TO SECTION 13 OR 15(d) OF THE SECURITIES EXCHANGE ACT OF 1934
For
the Transition period from _______________ to ______________
Commission
File Number: 000-13215
AiADVERTISING,
INC.
(Exact
name of registrant as specified in its charter)
Nevada | | 30-0050402 |
(State or other jurisdiction of incorporation or organization) | | (I.R.S. Employer Identification No.) |
1114
S. St. Mary’s Street #120, San Antonio, TX 78210
(Address
of principal executive offices) (Zip Code)
(917)
273-8429
Registrant’s
telephone number, including area code.
Securities
registered pursuant to Section 12(b) of the Act: None
Tile
of each class |
|
Trading
Symbol(s) |
|
Name
of each exchange on which registered |
N/A |
|
N/A |
|
N/A |
Indicate
by check mark whether the registrant (1) has filed all reports required to be filed by Section 13 or 15(d) of the Securities Exchange
Act of 1934 during the preceding 12 months (or for such shorter period that the registrant was required to file such reports), and (2)
has been subject to such filing requirements for the past 90 days.
Yes
☐ No ☒
Indicate
by check mark whether the registrant has submitted electronically every Interactive Data File required to be submitted pursuant to Rule
405 of Regulation S-T (§232.405 of this chapter) during the preceding 12 months (or for such shorter period that the registrant
was required to submit such files).
Yes
☐ No ☒
Indicate
by check mark whether the registrant is a large-accelerated filer, an accelerated filer, a non-accelerated filer, a smaller reporting
company, or an emerging growth company. See the definitions of “large-accelerated filer,” “accelerated filer,”
“smaller reporting company,” and “emerging growth company” in Rule 12b-2 of the Exchange Act.
Large-accelerated filer | ☐ | | Accelerated filer | ☐ |
Non-accelerated filer | ☒ | | Smaller reporting company | ☒ |
| | | Emerging growth company | ☐ |
If
an emerging growth company, indicate by check mark if the registrant has elected not to use the extended transition period for complying
with any new or revised financial accounting standards provided pursuant to Section 13(a) of the Exchange Act. ☐
Indicate
by check mark whether the registrant is a shell company (as defined in Rule 12b-2 of the Exchange Act).
Yes
☐ No ☒
As of October 17, 2024, the number of shares outstanding
of the registrant’s common stock, par value $0.001, was 1,347,752,861.
Table
of Contents
PART
I. - FINANCIAL INFORMATION
Item
1. FINANCIAL STATEMENTS
AIADVERTISING,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED BALANCE SHEETS
| |
March 31,
2024 | | |
December 31,
2023 | |
| |
(Unaudited) | | |
| |
| |
| | |
| |
ASSETS | |
| | |
| |
Current assets: | |
| | |
| |
Cash | |
$ | 1,187,895 | | |
$ | 110,899 | |
Accounts receivable, net | |
| 647,940 | | |
| 517,344 | |
Prepaid and other current Assets | |
| 15,577 | | |
| 58,982 | |
Total current assets | |
| 1,851,412 | | |
| 687,225 | |
| |
| | | |
| | |
Property and equipment, net | |
| 65,643 | | |
| 72,948 | |
Right-of-Use assets | |
| 134,269 | | |
| 147,480 | |
| |
| | | |
| | |
Other assets: | |
| | | |
| | |
Lease deposit | |
| 10,369 | | |
| 8,939 | |
Goodwill and other intangible assets, net | |
| - | | |
| 20,202 | |
Total other assets | |
| 10,369 | | |
| 29,141 | |
| |
| | | |
| | |
Total assets | |
| 2,061,693 | | |
| 936,794 | |
| |
| | | |
| | |
LIABILITIES AND SHAREHOLDERS' DEFICIT | |
| | | |
| | |
Current liabilities: | |
| | | |
| | |
Accounts payable | |
| 1,088,156 | | |
| 1,567,751 | |
Accrued expenses | |
| 38,798 | | |
| 46,430 | |
Operating lease liability | |
| 34,922 | | |
| 33,572 | |
Deferred revenue and customer deposit | |
| 739,696 | | |
| 533,386 | |
Total current liabilities | |
| 1,901,572 | | |
| 2,181,139 | |
| |
| | | |
| | |
Operating lease obligation, net of current portion | |
| 104,679 | | |
| 113,907 | |
| |
| | | |
| | |
Total liabilities | |
| 2,006,251 | | |
| 2,295,046 | |
| |
| | | |
| | |
Shareholders' deficit: | |
| | | |
| | |
Preferred stock, $0.001 par value; 5,000,000 Authorized shares: | |
| | | |
| | |
Series A Preferred stock; 10,000 authorized; zero shares issued and outstanding | |
| - | | |
| - | |
Series B Preferred stock; 25,000 authorized; 18,025 shares issued and outstanding | |
| 18 | | |
| 18 | |
Series C Preferred stock; 25,000 authorized; 14,425 shares issued and outstanding | |
| 14 | | |
| 14 | |
Series D Preferred stock; 90,000 authorized; 86,021 shares issued and outstanding | |
| 86 | | |
| 86 | |
Series E Preferred stock; 10,000 authorized; 10,000 shares issued and outstanding | |
| 10 | | |
| 10 | |
Series F Preferred stock; 800,000 authorized; zero shares issued and outstanding | |
| - | | |
| - | |
Series G Preferred stock; 2,600 authorized; 2,597 shares issued and outstanding | |
| 3 | | |
| 3 | |
Series H Preferred stock; 1,000 authorized; zero shares issued and outstanding | |
| - | | |
| - | |
Series I Preferred stock; 3,000,000 authorized; 2,272,727 shares issued and outstanding | |
| 2,273 | | |
| 2,273 | |
Series J Preferred stock; 700 authorized; zero shares issued and outstanding | |
| - | | |
| - | |
Series K Preferred stock; 1,000 authorized; 1,000 and zero shares issued and outstanding | |
| 1 | | |
| - | |
Common stock, $0.001 par value; 10,000,000,000 and 2,000,000,000 authorized shares; 1,334,408,773 and 1,334,408,773 shares issued and outstanding, respectively | |
| 1,334,415 | | |
| 1,334,415 | |
Additional paid in capital | |
| 57,640,463 | | |
| 56,865,961 | |
Preferred stock payable, consisting of 892,857 shares of Series I Preferred stock valued at $2.80 | |
| 2,500,000 | | |
| - | |
Common stock payable, consisting of 5,000,000 shares valued at $0.1128 | |
| 564,000 | | |
| 564,000 | |
| |
| | | |
| | |
Accumulated deficit | |
| (61,985,841 | ) | |
| (60,125,032 | ) |
| |
| | | |
| | |
TOTAL SHAREHOLDERS' EQUITY (DEFICIT) | |
| 55,442 | | |
| (1,358,252 | ) |
| |
| | | |
| | |
TOTAL LIABILITIES AND SHAREHOLDERS' EQUITY (DEFICIT) | |
$ | 2,061,693 | | |
$ | 936,794 | |
The
accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
AIADVERTISING,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF OPERATIONS
(UNAUDITED)
| |
Three Months Ended
March 31, | |
| |
2024 | | |
2023 | |
| |
(Unaudited) | |
| |
| | |
| |
Revenue | |
$ | 2,019,323 | | |
$ | 2,174,752 | |
| |
| | | |
| | |
Cost of Revenue | |
| 1,795,273 | | |
| 1,655,449 | |
Gross Profit | |
| 224,050 | | |
| 519,303 | |
| |
| | | |
| | |
Sales, general, and administrative expenses | |
| 2,064,657 | | |
| 1,402,596 | |
Impairment of intangible assets | |
| 20,202 | | |
| - | |
Total operating expenses | |
| 2,084,859 | | |
| 1,402,596 | |
| |
| | | |
| | |
Loss from operations | |
| (1,860,809 | ) | |
| (883,293 | ) |
| |
| | | |
| | |
Other income (expense) | |
| | | |
| | |
Other expense | |
| - | | |
| (5 | ) |
Total other income (expense) | |
| - | | |
| (5 | ) |
| |
| | | |
| | |
Loss from operations before income taxes | |
| (1,860,809 | ) | |
| (883,288 | ) |
| |
| | | |
| | |
Provision for income taxes | |
| - | | |
| - | |
| |
| | | |
| | |
Net Loss | |
| (1,860,809 | ) | |
| (883,288 | ) |
| |
| | | |
| | |
Dividends on preferred stock | |
| - | | |
| - | |
| |
| | | |
| | |
Net loss attributable to common shareholders | |
$ | (1,860,809 | ) | |
$ | (883,288 | ) |
| |
| | | |
| | |
Net loss per share: | |
| | | |
| | |
Basic | |
$ | (0.00 | ) | |
$ | (0.00 | ) |
Diluted | |
$ | (0.00 | ) | |
$ | (0.00 | ) |
| |
| | | |
| | |
Weighted-average common shares outstanding: | |
| | | |
| | |
Basic | |
| 1,339,408,773 | | |
| 1,231,401,433 | |
Diluted | |
| 1,339,408,773 | | |
| 1,231,401,433 | |
The
accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
AIADVERTISING,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENT OF SHAREHOLDERS’ EQUITY (DEFICIT)
(UNAUDITED)
| |
Preferred
Stock | | |
Common
Stock | | |
Additional
Paid-in | | |
Common Stock | | |
Preferred Stock | | |
Accumulated | | |
| |
| |
Shares | | |
Amount | | |
Shares | | |
Amount | | |
Capital | | |
Payable | | |
Payable | | |
Deficit | | |
Total | |
Balance, December 31, 2022 | |
| 131,068 | | |
$ | 131 | | |
| 1,175,324,203 | | |
$ | 1,175,330 | | |
$ | 49,595,914 | | |
$ | 564,000 | | |
$ | - | | |
$ | (53,859,673 | ) | |
$ | (2,524,298 | ) |
Proceeds from issuance of common stock | |
| - | | |
| - | | |
| 140,532,512 | | |
| 140,533 | | |
| 415,473 | | |
| - | | |
| - | | |
| - | | |
| 556,006 | |
Stock based compensation - options | |
| - | | |
| - | | |
| - | | |
| - | | |
| 462,163 | | |
| - | | |
| - | | |
| - | | |
| 462,163 | |
Net loss for the three months ended March 31, 2023 | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (883,288 | ) | |
| (883,288 | ) |
Balance, March 31, 2023 | |
| 131,068 | | |
$ | 131 | | |
| 1,315,856,715 | | |
$ | 1,315,863 | | |
$ | 50,473,550 | | |
$ | 564,000 | | |
$ | - | | |
$ | (54,742,961 | ) | |
$ | (2,389,417 | ) |
| |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | | |
| | |
Balance, December 31, 2023 | |
| 2,403,795 | | |
$ | 2,404 | | |
| 1,334,408,773 | | |
$ | 1,334,415 | | |
$ | 56,865,961 | | |
$ | 564,000 | | |
$ | - | | |
$ | (60,125,032 | ) | |
$ | (1,358,252 | ) |
Cash received for Preferred Stock payable | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| 2,500,000 | | |
| - | | |
| 2,500,000 | |
Preferred stock issued as compensation | |
| 1,000 | | |
| 1 | | |
| - | | |
| - | | |
| 477,446 | | |
| - | | |
| - | | |
| - | | |
| 477,447 | |
Stock based compensation - options | |
| - | | |
| - | | |
| - | | |
| - | | |
| 297,056 | | |
| - | | |
| - | | |
| - | | |
| 297,056 | |
Net loss for the three months ended March 31, 2024 | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| - | | |
| (1,860,809 | ) | |
| (1,860,809 | ) |
Balance, March 31, 2024 | |
| 2,404,795 | | |
$ | 2,405 | | |
| 1,334,408,773 | | |
$ | 1,334,415 | | |
$ | 57,640,463 | | |
$ | 564,000 | | |
$ | 2,500,000 | | |
$ | (61,985,841 | ) | |
$ | 55,442 | |
The
accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
AIADVERTISING,
INC. AND SUBSIDIARIES
CONDENSED
CONSOLIDATED STATEMENTS OF CASH FLOWS
(UNAUDITED)
| |
For the | | |
For the | |
| |
Three Months
Ended | | |
Three Months
Ended | |
| |
March 31, | | |
March 31, | |
| |
2024 | | |
2023 | |
CASH FLOWS FROM OPERATING ACTIVITIES | |
| | |
| |
Net Loss | |
$ | (1,860,809 | ) | |
$ | (883,288 | ) |
Adjustment to reconcile net (loss) income to net cash used in operating activities: | |
| | | |
| | |
Loss on impairment of intangible asset | |
| 20,202 | | |
| - | |
Depreciation and amortization | |
| 7,305 | | |
| 8,050 | |
Stock based compensation | |
| 774,503 | | |
| 462,163 | |
Changes in assets and liabilities: | |
| | | |
| | |
Accounts receivable | |
| (130,596 | ) | |
| (784,769 | ) |
Amortization of ROU asset | |
| 13,211 | | |
| - | |
Prepaid expenses and other assets | |
| 41,975 | | |
| 11,076 | |
Accounts payable | |
| (479,595 | ) | |
| (34,714 | ) |
Accrued expenses | |
| (7,632 | ) | |
| 117,315 | |
Customer deposit | |
| - | | |
| 493,086 | |
Operating lease liability | |
| (7,878 | ) | |
| - | |
Deferred revenue | |
| 206,310 | | |
| - | |
Net cash (used in) provided by operating activities | |
| (1,423,004 | ) | |
| (611,081 | ) |
| |
| | | |
| | |
INVESTING ACTIVITIES | |
| | | |
| | |
Net cash provided by (used in) financing activities | |
| - | | |
| - | |
| |
| | | |
| | |
FINANCING ACTIVITIES | |
| | | |
| | |
Proceeds from sale of common stock, net | |
| - | | |
| 556,006 | |
Cash received for Preferred stock payable | |
| 2,500,000 | | |
| - | |
Net cash provided by (used in) financing activities | |
| 2,500,000 | | |
| 556,006 | |
| |
| | | |
| | |
Net increase in cash and cash equivalents | |
| 1,076,996 | | |
| (55,075 | ) |
| |
| | | |
| | |
Cash and cash equivalents at beginning of period | |
| 110,899 | | |
| 55,831 | |
| |
| | | |
| | |
Cash and cash equivalents at end of period | |
$ | 1,187,895 | | |
$ | 756 | |
| |
| | | |
| | |
SUPPLEMENTAL DISCLOSURE OF CASH FLOW INFORMATION: | |
| | | |
| | |
Interest paid | |
$ | - | | |
$ | - | |
Income taxes paid | |
$ | - | | |
$ | - | |
The
accompanying notes are an integral part of these unaudited condensed consolidated financial statements.
AiADVERTISING,
INC. AND SUBSIDIARIES
NOTES
TO CONDENSED CONSOLIDATED FINANCIAL STATEMENTS - UNAUDITED
MARCH
31, 2024
1.
BASIS OF PRESENTATION
The
accompanying unaudited Consolidated Financial Statements of AiAdvertising, Inc. (“AiAdvertising,” “we,” “us,”
“our,” or the “Company”) and its wholly-owned subsidiaries, have been prepared in accordance with the instructions
to interim financial reporting as prescribed by the Securities and Exchange Commission (the “SEC”). The results for the interim
periods are not necessarily indicative of results for the entire year. These interim financial statements do not include all disclosures
required by generally accepted accounting principles (“GAAP”) and should be read in conjunction with our consolidated financial
statements and footnotes in the Company’s annual report on Form 10-K filed with the SEC on September 12, 2024. In the opinion of
management, the unaudited Consolidated Financial Statements contained in this report include all known accruals and adjustments necessary
for a fair presentation of the financial position, results of operations, and cash flows for the periods reported herein. Any such adjustments
are of a normal recurring nature.
There
were various updates recently issued, most of which represented technical corrections to the accounting literature or application to
specific industries which the Company does not expect to have a material impact on the Company’s consolidated financial position,
results of operations or cash flows.
Going
Concern
The
accompanying Consolidated Financial Statements have been prepared on a going concern basis of accounting, which contemplates continuity
of operations, realization of assets and liabilities and commitments in the normal course of business. The accompanying Consolidated
Financial Statements do not reflect any adjustments that might result if the Company is unable to continue as a going concern. The Company
does not generate significant revenue, and has negative cash flows from operations, which raise substantial doubt about the Company’s
ability to continue as a going concern. The ability of the Company to continue as a going concern and appropriateness of using the going
concern basis is dependent upon, among other things, raising additional capital. Historically, the Company has obtained funds from investors
since its inception through sales of our securities. The Company will also seek to generate additional working capital from increasing
sales from its data sciences, creative, website development and digital advertising service offerings, and continue to pursue its business
plan and purposes. As of March 31, 2024, the Company had negative working capital of $50,160. We have historically reported net losses,
and negative cash flows from operations, which raised substantial doubt about the Company’s ability to continue as a going concern
in previous years. The appropriateness of using the going concern basis is dependent upon, among other things, raising additional capital.
Historically, the Company has obtained funds from investors since its inception through sales of our securities. The Company will also
seek to generate additional working capital from increasing sales from its Ai Platform, creative, website development and digital advertising
service offerings, and continue to pursue its business plan and purposes.
2.
SUMMARY OF SIGNIFICANT ACCOUNTING POLICIES
This
summary of significant accounting policies of AiAdvertising is presented to assist in understanding the Company’s Consolidated
Financial Statements. The Consolidated Financial Statements and notes are representations of the Company’s management, which is
responsible for their integrity and objectivity. These accounting policies conform to accounting principles generally accepted in the
United States of America and have been consistently applied in the preparation of the Consolidated Financial Statements.
The
Consolidated Financial Statements include the Company and its wholly owned subsidiaries CLWD Operations, Inc., a Delaware corporation
(“CLWD Operations”), and Giles Design Bureau, Inc., a Nevada corporation (“Giles Design Bureau”). All significant
inter-company transactions are eliminated in consolidation of the financial statements.
Accounts
Receivable
The
Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade
terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable
on a regular basis, based on contractual terms and how recently payments have been received to determine if any such amounts will potentially
be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After
all attempts to collect a receivable have failed, the receivable is written off. The balance of the allowance account at March 31, 2024
and December 31, 2023 was $191,889.
Use
of Estimates
The
preparation of financial statements in conformity with GAAP requires the use of estimates and assumptions by management in determining
the reported amounts of assets and liabilities, disclosures of contingent liabilities at the date of the financial statements and the
reported amounts of revenues and expenses during the reporting period. Actual results could differ from those estimates. Estimates are
primarily used in our revenue recognition, the allowance for doubtful account receivable, fair value assumptions in accounting, intangible
assets and long-lived asset impairments and adjustments, the deferred tax valuation allowance, and the fair value of stock options and
warrants.
Cash
and Cash Equivalents
The
Company considers all highly liquid investments with an original maturity of three months or less to be cash equivalents. As of March
31, 2024, the Company held cash and cash equivalents in the amount of $1,187,895, which was held in the Company’s operating bank
accounts.
Property
and Equipment
Property
and equipment are stated at cost, and are depreciated or amortized using the straight-line method over the following estimated useful
lives:
Furniture, fixtures & equipment |
|
7 Years |
Computer equipment |
|
5 Years |
Commerce server |
|
5 Years |
Computer software |
|
3 - 5 Years |
Leasehold improvements |
|
Length of the lease |
Depreciation
expenses were $7,305 and $8,049 for the three months ended March 31, 2024, and 2023, respectively.
Revenue
Recognition
The
Company recognizes income when the service is provided or when product is delivered. We present revenue, net of customer incentives.
Most of our income is generated from professional services and site development fees. We provide online marketing services that we purchase
from third parties. The gross revenue presented in our statement of operations includes digital advertising revenue. We also offer professional
services such as development services. The fees for development services with multiple deliverables constitute a separate unit of accounting
in accordance with ASC 606, which are recognized as the work is performed. Upfront fees for development services or other customer services
are deferred until certain implementation or contractual milestones have been achieved. If we have performed work for our clients, but
have not invoiced clients for that work, then we record the value of the work on the balance sheet as costs in excess of billings. The
terms of services contracts generally are for periods of less than one year. The deferred revenue and customer deposits as of March 31,
2024, and December 31, 2023, were $739,696 and $533,386, respectively. The costs in excess of billings as of March 31, 2024, and December
31, 2023, was $0.
We
always strive to satisfy our customers by providing superior quality and service. Since we typically bill based on a Time and Materials
basis, there are no returns for work delivered. When discrepancies or disagreements arise, we do our best to reconcile them by assessing
the situation on a case-by-case basis and determining if any discounts can be given. Historically, we have not granted any significant
discounts.
Included
in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture,
supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts
classified as reimbursable costs should be recorded as gross revenue, due to the following factors:
|
● |
The Company is primarily
in control of the inputs of the project and responsible for the completion of the client contract; |
|
● |
We have discretion in establishing
price; and |
|
● |
We have discretion in supplier
selection. |
Research
and Development
Research
and development costs are expensed as incurred. Total research and development costs were $147,205 and $58,648 for the three months ended
March 31, 2024, and 2023, respectively.
Advertising
Costs
The
Company expenses the cost of advertising and promotional materials when incurred. Total advertising costs were $137,705 and $3,800 for
the three months ended March 31, 2024, and 2023, respectively.
Fair
Value of Financial Instruments
The
Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities
are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments.
Fair
value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair value
measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market for
that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange. Fair
value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent market
inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required to
interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative
of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could
have a material effect on the estimated fair value.
ASC
Topic 820 established a nine-tier fair value hierarchy which prioritizes the inputs used in measuring fair value. The hierarchy gives
the highest priority to unadjusted quoted prices in active markets for identical assets or liabilities (level 1measurements) and the
lowest priority to unobservable inputs (level 3 measurements). These tiers include:
|
● |
Level 1, defined as observable
inputs such as quoted prices for identical instruments in active markets; |
|
● |
Level 2, defined as inputs
other than quoted prices in active markets that are either directly or indirectly observable such as quoted prices for similar instruments
in active markets or quoted prices for identical or similar instruments in markets that are not active; and |
|
● |
Level 3, defined as unobservable
inputs in which little or no market data exists, therefore requiring an entity to develop its own assumptions, such as valuations
derived from valuation techniques in which one or more significant inputs or significant value drivers are unobservable. |
Impairment
of Long-Lived Assets
The
Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of
the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated
future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset
would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be
bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable
and supportable assumptions.
Indefinite
Lived Intangibles
The
Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,”
where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on
their estimated fair values. Significant estimates in valuing certain intangible assets include, but are not limited to, future expected
cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful lives and
discount rates. Management’s estimates of fair value are based upon assumptions we believe to be reasonable, but which are inherently
uncertain and unpredictable and, as a result, actual results may differ from estimates. The purchase price is allocated using the information
currently available, and may be adjusted, up to one year from acquisition date, after obtaining more information regarding, among other
things, asset valuations, liabilities assumed and revisions to preliminary estimates. The purchase price in excess of the fair value
of the tangible and identified intangible assets acquired less liabilities assumed is recognized as goodwill.
The
Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances
indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable.
The
impairment test conducted by the Company includes a two-step approach to determine whether it is more likely than not that impairment
exists. If it is determined, after step one, that it is not more likely than not, that impairment exists, then no further analysis is
conducted. The steps are as follows:
| 1. | Based
on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative
factors and key assumptions reviewed include the following: |
| ● | Increases
in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated
with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market
levels, then such costs may adversely affect the future cash flows of the Company or reporting units. |
| ● | Financial
performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value
of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual
growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition
may adversely affect the future cash flows of the Company or reporting units. |
| ● | Legal,
regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes
that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company
or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then
such conditions may adversely affect the future cash flows of the Company or reporting units. |
| ● | Entity-specific
events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company
assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced,
the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company.
In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected. |
| ● | Industry
or market considerations, such as competition, changes in the market, changes in customer dependence on our service offerings, or obsolescence
could adversely affect the Company or its reporting units. We understand that the markets we serve are constantly changing, requiring
us to change with them. During our analysis, we assume that we will address new opportunities in service offering and industries served.
If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share. |
| ● | Macroeconomic
conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company.
During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers
may reduce budgets for our services. If there are material worsening in economic conditions, which lead to reductions in revenue then
such conditions may adversely affect the Company. |
| 2. | Compare
the carrying amount of the intangible asset to the fair value. |
| 3. | If
the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value. |
Intangible
assets are comprised of the following, presented as net of amortization:
On
June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price
of $20,000, plus transaction costs of $202. During the three months ended March 31, 2024, the Company decided not to renew its rights
to the domain name and recorded an impairment to intangible assets in the amount of $20,202.
March
31, 2024
| |
AiAdvertising | | |
Total | |
Domain name | |
| - | | |
| - | |
Total | |
$ | - | | |
$ | - | |
December
31, 2023
| |
AiAdvertising | | |
Total | |
Domain name | |
| 20,202 | | |
| 20,202 | |
Total | |
$ | 20,202 | | |
$ | 20,202 | |
Concentrations
of Business and Credit Risk
The
Company operates in a single industry segment. The Company markets its services to companies and individuals in many industries and geographic
locations. The Company’s operations are subject to rapid technological advancement and intense competition. Accounts receivable
represent financial instruments with potential credit risk. The Company typically offers its customers credit terms. The Company makes
periodic evaluations of the credit worthiness of its enterprise customers and other than obtaining deposits pursuant to its policies,
it generally does not require collateral. In the event of nonpayment, the Company has the ability to terminate services. As of March
31, 2024, the Company held cash and cash equivalents in the amount of $1,187,895 which was held in the operating bank accounts. Of this
amount, $784,644 is held in amounts exceeding the FDIC insured limit of $250,000 for each account. For further discussion on Concentrations
see footnote 9.
Stock-Based
Compensation
The
Company addressed the accounting for share-based payment transactions in which an enterprise receives employee services in exchange for
either equity instruments of the enterprise or liabilities that are based on the fair value of the enterprise’s equity instruments
or that may be settled by the issuance of such equity instruments. The transactions are accounted for using a fair-value-based method
and recognized as expenses in our statement of operations.
Stock-based compensation
expense recognized during the period is based on the value of the portion of stock-based payment awards that is ultimately expected to
vest. Stock-based compensation expense recognized in the consolidated statement of operations during the three months ended March 31,
2024, included compensation expense for the stock-based payment awards granted prior to, but not yet vested, as of March 31, 2024, based
on the grant date fair value estimated. Stock-based compensation expense recognized in the consolidated statement of operations for the
three months ended March 31, 2024, is based on awards ultimately expected to vest or has been reduced for estimated forfeitures. Forfeitures
are estimated at the time of grant and revised, if necessary, in subsequent periods if actual forfeitures differ from those estimates.
The stock-based compensation expense recognized in the consolidated statements of operations during the three months ended March 31, 2024,
and 2023 was $774,503 and $462,163, respectively.
Basic
and Diluted Net Income (Loss) per Share Calculations
Income
(Loss) per Share dictates the calculation of basic earnings per share and diluted earnings per share. Basic earnings per share are computed
by dividing income available to common shareholders by the weighted-average number of common shares available. Diluted earnings per share
is computed similar to basic earnings per share except that the denominator is increased to include the number of additional common shares
that would have been outstanding if the potential common shares had been issued and if the additional common shares were dilutive. The
shares for employee options, warrants and convertible notes were used in the calculation of the income per share.
For
the three months ended March 31, 2024, the Company has excluded 934,900,000 shares of common stock underlying options, 18,025 Series
B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000
shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred
shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common
stock, 3,165,584 Series I preferred shares convertible into 1,266,233,600 shares of common stock, and 162,703,869 shares of common stock
underlying warrants, because their impact on the loss per share is anti-dilutive. During the three months ended March 31, 2024, the balance
of the above-mentioned shares is excluded in the calculation for diluted earnings per share.
For
the three months ended March 31, 2023, the Company has excluded 759,733,332 shares of common stock underlying options, 18,025 Series
B Preferred shares convertible into 450,625,000 shares of common stock, 14,425 Series C Preferred shares convertible into 144,250,000
shares of common stock, 86,021 Series D Preferred shares convertible into 215,052,500 shares of common stock, 10,000 Series E Preferred
shares convertible into 20,000,000 shares of common stock, 2,597 Series G Preferred shares convertible into 136,684,211 shares of common
stock and 162,703,869 shares of common stock underlying warrants, because their impact on the loss per share is anti-dilutive. During
the three months ended March 31, 2023, the above-mentioned shares are excluded in the calculation for diluted earnings per share.
Dilutive
per share amounts are computed using the weighted-average number of common shares outstanding and potentially dilutive securities, using
the treasury stock method if their effect would be dilutive.
Income
Taxes
The
Company uses the asset and liability method of accounting for income taxes. Deferred tax assets and liabilities are recognized for the
future tax consequences attributable to financial statements carrying amounts of existing assets and liabilities and their respective
tax bases and operating loss and tax credit carry-forwards. The measurement of deferred tax assets and liabilities is based on provisions
of applicable tax law. The measurement of deferred tax assets is reduced, if necessary, by a valuation allowance based on the amount
of tax benefits that, based on available evidence, the Company does not expect realize.
For
the three months ended March 31, 2024, we used the federal tax rate of 21% in our determination of the deferred tax assets and liabilities
balances.
| |
For the
three months
ended
March 31,
2024 | |
Current tax provision: | |
| |
Federal | |
| |
Taxable income | |
$ | - | |
Total current tax provision | |
$ | - | |
| |
| | |
Deferred tax provision: | |
| | |
Loss carryforwards | |
$ | 6,468,505 | |
Change in valuation allowance | |
| (6,468,505 | ) |
Total Deferred tax provision | |
$ | - | |
Recently
Adopted Accounting Pronouncements
The
Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public
companies, according to those required application dates.
Management
reviewed accounting pronouncements issued during the quarter ended March 31, 2024, and no pronouncements were adopted during the period.
3.
REVENUE RECOGNITION
On
January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to the ASU
(collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not completed as
of January 1, 2018. Results for reporting periods beginning after January 1, 2018, are presented under Topic 606, while prior period
amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues are recognized
when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect
to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material impact on the Company’s
Consolidated Financial Statements.
The
core principles of revenue recognition under ASC 606 includes the following five criteria:
| 1. | Identify
the contract with the customer |
Contract
with our customers may be oral, written, or implied. A written and signed contract stating the terms and conditions is the preferred
method and is consistent with most customers. The terms of a written contract may be contained within the body of an email, during which
proposals are made and campaign plans are outlined, or it may be a stand-alone document signed by both parties. Contracts that are oral
in nature are consummated in status and pitch meetings and may be later followed up with an email detailing the terms of the arrangement,
along with a proposal document. No work is commenced without an understanding between the Company and our customers, that a valid contract
exists.
| 2. | Identify
the performance obligations in the contract |
Our
sales and account management teams define the scope of services to be offered, to ensure all parties are in agreement and obligations
are being delivered to the customer as promised. The performance obligation may not be fully identified in a mutually signed contract,
but may be outlined in email correspondence, face-to-face meetings, additional proposals or scopes of work, or phone conversations.
| 3. | Determine
the transaction price |
Pricing
is discussed and identified by the operations team prior to submitting a proposal to the customer. Based on the obligation presented,
third-party service pricing is established, and time and labor are estimated, to determine the most accurate transaction pricing for
our customer. Price is subject to change upon agreed parties, and could be fixed or variable, milestone focused or time and materials.
| 4. | Allocate
the transaction price to the performance obligations in the contract |
If
a contract involves multiple obligations, the transaction pricing is allocated accordingly, during the performance obligation phase (criteria
2 above).
| 5. | Recognize
revenue when (or as) we satisfy a performance obligation |
The
Company uses several means to satisfy the performance obligations:
| a. | Billable
Hours – The Company employs a time tracking system where employees record their time by project. This method of satisfaction
is used for time and material projects, change orders, website edits, revisions to designs, and any other project that is hours-based. The
hours satisfy the performance obligation as the hours are incurred. |
| b. | Ad
Spend – To satisfy ad spend, the Company generates analytical reports monthly or as required to show how the ad dollars were spent and
how the targeting resulted in click-throughs. The ad spend satisfies the performance obligation, regardless of the outcome or effectiveness
of the campaign. In addition, the Company utilizes third party invoices after the ad dollars are spent, in order to satisfy
the obligation. |
| c. | Milestones
– If the contract requires milestones to be hit, then the Company satisfies the performance obligation when that milestone is completed
and presented to the customer for review. As each phase of a project is complete, we consider it as a performance obligation being satisfied
and transferred to the customer. At this point, the customer is invoiced the amount due based on the transaction pricing for that specific
phase and/or we apply the customer deposit to recognize revenue. |
| d. | Monthly
Retainer – If the contract is a retainer for work performed, then the customer is paying the Company for its expertise and accessibility,
not for a pre-defined amount of output. In this case, the obligation is satisfied at the end of the period, regardless of
the amount of work effort required. |
Historically,
the Company generates income from four main revenue streams: Platform, creative design, web development, and digital marketing. Each
revenue stream is unique, and includes the following features:
Platform
We
provide a subscription-based, end-to-end Ad Management Campaign Performance Platform. We believe in harnessing the power of artificial
intelligence (AI) and machine learning (ML) to eliminate waste and maximize return on digital ad spend. The platform empowers brands
and agencies to easily target, predict, create, scale, and measure hyper-personalized campaigns. We prove what works and what doesn’t,
enabling our clients to make informed and strategic decisions impacting their bottom lines positively. We classify revenue as a percentage
of the ad spend budget or as a monthly fixed fee for the platform license subscription. Contracts are generated to assure both the Company,
and the client are committed to partnership, agree to the defined terms and conditions, and are typically for one year. The transaction
price is usually a percentage of the media budget, which is subject to change on a case-by-case basis. The Company evaluates the fair
value of the platform license obligation by using the expected cost-plus margin approach to determine the reasonableness of the transaction
price. The Company recognizes revenue when performance obligations are met, such as the ad spend has run for percentage-based contracts.
If the platform license fee is fixed, then the obligation is earned at the end of the period, regardless of how much media spend is performed.
Creative
Design
We
provide branding and creative design services, which we believe, set apart our clients from their competitors and establish them in their
specific markets. We believe in showcasing our clients’ brands uniquely and creatively to infuse the public with curiosity to learn
more. We classify revenue as creative design that includes branding, photography, copyrighting, printing, signs and interior design.
Contracts are generated to assure both the Company, and the client are committed to partnership and both agree to the defined terms and
conditions and are typically less than one year. The Company recognizes revenue when performance obligations are met, usually when creative
design services obligations are complete, when the hours are recorded, designs are presented, website themes are complete, or any other
criteria as mutually agreed.
Web
Development
We
develop websites that attract high levels of traffic for our clients. We offer our clients the expertise to manage and protect their
website, and the agility to adjust their online marketing strategy as their business expands. We classify revenue as web development
that includes website coding, website patch installs, ongoing development support and fixing inoperable sites. Contracts are generated
to assure both the Company, and the client are committed to the partnership and both agree to the defined terms and conditions. Although
most projects are long-term (6-8 months) in scope, we do welcome short-term projects which are invoiced as the work is completed at a
specified hourly rate. The Company records web development revenue as earned, when the developer hours are recorded (if time and materials
arrangements) or when the milestones are achieved (if a milestone arrangement).
Digital
Marketing
We
have a reputation for providing digital marketing services that get results. We classify revenue as digital marketing, including, ad
spend and digital ad support. Billable hours and advertising spending are estimated based on client-specific needs and subject to change
with client concurrence. Revenue is recognized when ads are run on one of the third-party platforms or when the hours are recorded by
the digital marketing specialist if the obligation relates to support or services.
Included
in creative design and digital marketing revenues are costs that are reimbursed by our clients, including third-party services, such
as photographers and stylists, supplies, and the largest component, digital advertising. We have determined, based on our review, that
the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following factors:
| - | The
Company is the primary obligor in the arrangement; |
| - | We
have latitude in establishing price; |
| - | We
have discretion in supplier selection; and |
The
Company has credit risk included in creative design and digital marketing revenues are costs that are reimbursed by our clients, including
third party services, such as photographers and stylists, supplies, and the largest component, digital advertising. We have determined,
based on our review, that the amounts classified as reimbursable costs should be recorded as gross (principal), due to the following
factors:
| - | The
Company is the primary obligor in the arrangement; |
| - | We
have latitude in establishing price; |
| - | We
have discretion in supplier selection; and |
| - | The
Company has credit risk |
For
the three months ended March 31, 2024, and 2023 (unaudited), revenue was disaggregated into the four categories as follows:
| |
Three months ended March 31, 2024 (unaudited) | | |
Three months ended March 31, 2023 (unaudited) | |
| |
Third Parties | | |
Related Parties | | |
Total | | |
Third Parties | | |
Related Parties | | |
Total | |
Design | |
| 484,310 | | |
| - | | |
| 484,310 | | |
| 275,790 | | |
| - | | |
| 275,790 | |
Development | |
| - | | |
| - | | |
| - | | |
| 28,000 | | |
| - | | |
| 28,000 | |
Digital Marketing | |
| 1,387,164 | | |
| - | | |
| 1,387,164 | | |
| 1,759,683 | | |
| - | | |
| 1,759,683 | |
Platform License | |
| 147,849 | | |
| - | | |
| 147,849 | | |
| 111,979 | | |
| - | | |
| 111,979 | |
Total | |
$ | 2,019,323 | | |
$ | - | | |
$ | 2,019,323 | | |
$ | 2,175,452 | | |
$ | - | | |
$ | 2,175,452 | |
4.
LIQUIDITY AND OPERATIONS
The
Company had a net loss of $1,860,809 for the three months ended March 31, 2024, a net loss of $883,288 for the three months ended March
31, 2023, and net cash used in operating activities of $(1,423,004) and $(611,081), in the same periods, respectively.
While
the Company expects that its capital needs in the foreseeable future may be met by cash-on-hand and projected positive cash-flow, there
is no assurance that the Company will be able to generate enough positive cash flow to finance its growth and business operations in
which event, the Company may need to seek outside sources of capital. There can be no assurance that such capital will be available on
terms that are favorable to the Company or at all.
5.
INTANGIBLE ASSETS
Domain
Name
On
June 26, 2015, the Company purchased the rights to the domain “CLOUDCOMMERCE.COM”, from a private party at a purchase price
of $20,000, plus transaction costs of $202. We use the domain as the main landing page for the Company. The total recorded cost of this
domain of $20,202 has been included in other assets on the balance sheet.
During
the three months ended March 31, 2024, the Company decided not to renew its rights to the domain name and recorded an impairment to intangible
assets in the amount of $20,202.
The
Company’s intangible assets consist of the following:
| |
| | |
March 31, 2024 | | |
| | |
December 31, 2023 | |
| |
Gross | | |
Accumulated Amortization | | |
Net | | |
Gross | | |
Accumulated Amortization | | |
Net | |
Domain name | |
| - | | |
| - | | |
| - | | |
| 20,202 | | |
| - | | |
| 20,202 | |
Total | |
$ | - | | |
$ | - | | |
$ | - | | |
$ | 20,202 | | |
$ | - | | |
$ | 20,202 | |
Total
amortization expense charged to operations for the three months ended March 31, 2024, and 2023 was $0.
6.
CAPITAL STOCK
At
March 31, 2024 and December 31, 2023, the Company’s authorized stock consists of 10,000,000,000 shares of common stock, par value
$0.001 per share, and 5,000,000 shares of preferred stock, par value of $0.001 per share. The rights, preferences, and privileges of
the holders of the preferred stock will be determined by the Board of Directors prior to issuance of such shares. The conversion of certain
outstanding preferred stock could have a significant impact on our common stockholders. As of the date of this report, the Board has
designated Series A, Series B, Series C, Series D, Series E, Series F, Series G, Series H, Series I, Series J, and Series K Preferred
Stock.
Series
A Preferred
The
Company has designated 10,000 shares of its preferred stock as Series A Preferred Stock. Each share of Series A Preferred Stock is convertible
into 10,000 shares of the Company’s common stock. The holders of outstanding shares of Series A Preferred Stock are entitled to
receive dividends, payable quarterly, out of any assets of the Company legally available therefore, at the rate of $8 per share annually,
payable in preference and priority to any payment of any dividend on the common stock. As of March 31, 2024 and December 31, 2023, the
Company had zero shares of Series A Preferred Stock outstanding. As of March 31, 2024 and December 31, 2023, the balance owed on the
Series A Preferred stock dividend was zero.
Series
B Preferred
The
Company has designated 25,000 shares of its preferred stock as Series B Preferred Stock. Each share of Series B Preferred Stock has a
stated value of $100. The Series B Preferred Stock is convertible into shares of the Company’s common stock in amount determined
by dividing the stated value by a conversion price of $0.004 per share. The Series B Preferred Stock does not have voting rights except
as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series B Preferred
Stock. As of March 31, 2024, and December 31, 2023, the Company has 18,025 shares of Series B Preferred Stock outstanding.
Series
C Preferred
The
Company has designated 25,000 shares of its preferred stock as Series C Preferred Stock. Each share of Series C Preferred Stock has a
stated value of $100. The Series C Preferred Stock is convertible into shares of the Company’s common stock in the amount determined
by dividing the stated value by a conversion price of $0.01 per share. The Series C Preferred Stock does not have voting rights except
as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series C Preferred
Stock. As of March 31, 2024, and December 31, 2023, the Company has 14,425 shares of Series C Preferred Stock outstanding.
Series
D Preferred
The
Company has designated 90,000 shares of its preferred stock as Series D Preferred Stock. Each share of Series D Preferred Stock has a
stated value of $100. The Series D Preferred Stock is convertible into common stock at a ratio of 2,500 shares of common stock per share
of preferred stock, and pays a quarterly dividend, calculated as (1/90,000) x (5% of the Adjusted Gross Revenue) of the Company’s
subsidiary Parscale Digital. Adjusted Gross Revenue means the top line gross revenue of Parscale Digital, as calculated under GAAP (generally
accepted accounting principles) less any reselling revenue attributed to third party advertising products or service, such as, but not
limited to, search engine keyword campaign fees, social media campaign fees, radio or television advertising fees, and the like. The
Series D Preferred Stock does not have voting rights except as required by law and with respect to certain protective provisions set
forth in the Certificate of Designation of Series D Preferred Stock. As of March 31, 2024, and December 31, 2023, the Company had 86,021
shares of Series D Preferred Stock outstanding. During the three months ended March 31, 2024, and 2023, the Company paid dividends of
$0 to the holders of Series D Preferred stock. As of March 31, 2024, and December 31, 2023, the balance owed on the Series D Preferred
stock dividend was zero.
Series
E Preferred
The
Company has designated 10,000 shares of its preferred stock as Series E Preferred Stock. Each share of Series E Preferred Stock has a
stated value of $100. The Series E Preferred Stock is convertible into shares of the Company’s common stock in an amount determined
by dividing the stated value by a conversion price of $0.05 per share. The Series E Preferred Stock does not have voting rights except
as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series E Preferred
Stock. As of March 31, 2024, and December 31, 2023, the Company had 10,000 shares of Series E Preferred Stock outstanding.
Series
F Preferred
The
Company has designated 800,000 shares of its preferred stock as Series F Preferred Stock. Each share of Series F Preferred Stock has
a stated value of $25. The Series F Preferred Stock is not convertible into common stock. The holders of outstanding shares of Series
F Preferred Stock are entitled to receive dividends, at the annual rate of 10%, payable monthly, payable in preference and priority to
any payment of any dividend on the Company’s common stock. The Series F Preferred Stock does not have voting rights, except as
required by law and with respect to certain protective provisions set forth in the Certificate of Designation. To the extent it may lawfully
do so, the Company may, in its sole discretion, after the first anniversary of the original issuance date of the Series F Preferred Stock,
redeem any or all of the then outstanding shares of Series F Preferred Stock at a redemption price of $25 per share plus any accrued
but unpaid dividends. The Series F Preferred Stock was offered in connection with the Company’s offering under Regulation A under
the Securities Act of 1933, as amended. As of March 31, 2024, and December 31, 2023, the Company had zero shares of Series F Preferred
Stock outstanding, and the balance on stock dividend was zero.
Series
G Preferred
On
February 6, 2020, the Company designated 2,600 shares of its preferred stock as Series G Preferred Stock. Each share of Series G Preferred
Stock has a stated value of $100. The Series G Preferred Stock is convertible into shares of the Company’s common stock in an amount
determined by dividing the stated value by a conversion price of $0.0019 per share. The Series G Preferred Stock does not have voting
rights except as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series
G Preferred Stock. As of March 31, 2024, and December 31, 2023, the Company had 2,597 shares of Series G Preferred Stock outstanding.
Series
H Preferred
On
March 18, 2021, the Company issued 1,000 shares of its Series H Preferred Stock to the Chief Executive Officer of the Company, Andrew
Van Noy. The Series H Preferred Stock is not convertible into shares of the Company’s common stock and entitles the holder to 51%
of the voting power of the Company’s shareholders, as set forth in the Certificate of Designation. The 1,000 shares of Series H
Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty days
(60) from the effective date of the Certificate of Designation, 2) on the date Andrew Van Noy ceases to serve as an officer, director
or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities
exchange. On May 18, 2021, the Company redeemed all shares of Series H Preferred stock.
On
September 29, 2021, the Company filed a certificate of withdrawal with the Secretary of State of Nevada, to withdraw the Company’s
existing certificate of designation of Series H Preferred Stock, filed a certificate of designation for a new series of Series H Preferred
Stock with the Secretary of State of Nevada, and issued 1,000 shares of Series H Preferred Stock to Andrew Van Noy, the Company’s
chief executive officer, for services rendered. As of March 31, 2024, and December 31, 2023, the Company had zero shares of Series H
Preferred stock outstanding.
Series
I Preferred
On
April 10, 2023, the Company designated 3,000,000 shares of its preferred stock as Series I Preferred Stock. Each share of Series I Preferred
Stock has a stated value of $0.001. The Series I Preferred Stock is convertible into shares of the Company’s common stock at the
option of the shareholder, at any time and from time to time, into four hundred (400) fully-paid and non-assessable shares of Common
stock. The Series I Preferred Stock has voting rights equal to 400 common votes per Series I share on all matters upon which the holders
of Common stock of the Company are entitled to vote, except as required by law and with respect to certain protective provisions set
forth in the Certificate of Designation of Series I Preferred Stock.
On
April 11, 2023, Hexagon Partners, Ltd. purchased 2,272,727 shares of Series I Preferred Stock at a purchase price of $2.20 per share.
The Company also granted the Purchaser a six-month option (the “Hexagon Purchase Agreement”) from the date of the initial
closing to purchase (i) up to 333,333 additional shares of Series I Preferred Stock for a purchase price of $6.00 per share, and (ii)
up to 312,500 shares of Series I Preferred Stock for a purchase price of $7.20 per share. For so long as at least 50% of the Series I
Preferred Stock purchased have not been redeemed by the Company or converted into common stock of the Company, Hexagon will have the
right to designate two directors to the Company’s Board of Directors (the “Board”), and the Company may not increase
the size of the Board above six directors without Hexagon’s prior written consent.
On
January 29, 2024, the Company and Hexagon Partners amended the terms of the Hexagon Purchase Agreement (the “Amendment”).
The Amendment provides for a ten-month option from the initial closing of the Purchase Agreement, to purchase (i) a second tranche consisting
of up to 892,857 additional shares of Preferred Stock, at a price equal to $2.80 per share (the “Tranche B Option”), and
(ii) a third tranche consisting of up to 168,269 additional shares of Preferred Stock, at a price equal to $10.40 per share. On January
30, 2024, the Purchaser exercised the Tranche B Option and the Company sold to the Purchaser 892,857 shares of Series I Preferred Stock
at a price of $2.80 per share for gross proceeds of $2,500,000. The Company did not have a sufficient number of shares of Series I Preferred
Stock authorized at the time the 892,857 shares were sold, and the amount of $2,500,000 has been recorded as Preferred Stock Payable
on the Company’s balance sheet at March 31, 2024. See note 11.
As
of March 31, 2024 and December 31, 2023, the Company had 2,272,727 shares of Series I Preferred Stock outstanding.
Series
J Junior Participating Preferred
On
June 7, 2023, the Company designated 700,000 shares of its preferred stock as Series J Junior Participating Preferred Stock. Each share
of Series J Preferred Stock has a stated value of $0.001. Pursuant to the Rights Agreement, the Board declared a dividend distribution
of one preferred share purchase right (a “Right”) for each outstanding share of common stock, held by the shareholders of
the Company at the close of business on June 7, 2023 (the “Record Date”). Holders of the Company’s warrants and certain
of its existing preferred stock (including the Series I Preferred stock issued pursuant to the Purchase Agreement) as of the Record Date
were also issued one Right for each share of common stock that such holders would be entitled to receive upon full exercise or conversion
of their warrants or existing preferred stock, as applicable. Each Right will entitle the holder to purchase one ten-thousandth of a
share of Series J Junior Participating Preferred Stock, of the Company (the “Series J Preferred Shares”) at the purchase
price set forth in the Rights Agreement. If issued, holders of the Series J Preferred Stock shall be entitled to receive 10,000 times
the value of all declared cash and non-cash dividends paid to any and all junior classes of capital stock. The Series J Preferred Stock
has voting rights equal to 10,000 votes on all matters upon which the holders of Common stock of the Company are entitled to vote, except
as required by law and with respect to certain protective provisions set forth in the Certificate of Designation of Series J Preferred
Stock. As of March 31, 2024, and December 31, 2023, the Company had zero shares of Series J Preferred Stock outstanding.
Series
K Preferred
On
March 21, 2024, the Company designated 1,000 shares of its preferred stock as Series K Preferred Stock. The Series K Preferred
Stock is not convertible into shares of the Company's common stock and entitles the holder to 51% of the voting power of the
Company’s shareholders, as set forth in the Certificate of Designation. As of March 31, 2024, the Company had 1,000 shares
of Series K Preferred Stock outstanding and held by Gerard Hug, the Chief Executive Officer of the Company. The 1,000 shares of
Series K Preferred stock provided for automatic redemption by the Company at the par value of $0.001 per share on the sooner of: 1) sixty
days (60) from the effective date of the Certificate of Designation, 2) on the date Gerard Hug ceases to serve as an officer, director
or consultant of the Company, or 3) on the date that the Company’s shares of common stock first trade on any national securities
exchange. For the quarter ended March 31, 2024, the Company estimated the value of the Series K Preferred shares to be $477,000,
which was included in SG&A expenses on the Income Statement and in cash flows from operating activities on the statement of cash flows.
On March 31, 2024, there were 1,000 shares of Series K Preferred Stock outstanding. See note 11.
Common
Activity
during the three months ended March 31, 2024
None.
Activity
during the three months ended March 31, 2023
On
February 8, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between
the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor
of 58,000,000 shares of common stock amounting to $230,975.
On
February 16, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between
the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor
of 21,649,574 shares of common stock amounting to $110,687.
On
February 28, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between
the Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor
of 26,858,175 shares of common stock amounting to $102,110.
On
March 13, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the
Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor
of 16,954,805 shares of common stock amounting to $61,367.
On
March 23, 2023, in accordance with Section 2 of the purchase agreement, dated March 28, 2022, and amended on July 28, 2022, between the
Company and an accredited investor, the Company submitted a purchase notice to the investor of a sale by the Company to the investor
of 17,069,958 shares of common stock amounting to $50,867.
7.
STOCK OPTIONS AND WARRANTS
Stock
Options
The
Company used the historical industry index to calculate volatility, since the Company’s stock history did not represent the expected
future volatility of the Company’s common stock.
The
fair value of options granted during the three months ending March 31, 2024 and 2023, were determined using the Black Scholes method
with the following assumptions:
| | Three Months Ended March 31, 2024 | | | Three Months Ended March 31, 2023 | |
Risk free interest rate | | | 3.97 | % | | | - | % |
Stock volatility factor | | | 132.75 | % | | | - | % |
Weighted average expected option life | | | 5 years | | | | - years | |
Expected dividend yield | | | - | % | | | - | % |
A
summary of the Company’s stock option activity and related information follows:
| |
Three months ended March 31, 2024 | | |
Year ended December 31, 2023 | |
| |
Options | | |
Weighted average exercise price | | |
Options | | |
Weighted average exercise price | |
Outstanding - beginning of year | |
| 875,566,666 | | |
$ | 0.0086 | | |
| 879,733,332 | | |
$ | 0.0092 | |
Granted | |
| 60,000,000 | | |
| 0.0070 | | |
| 100,000,000 | | |
| 0.0100 | |
Exercised | |
| - | | |
| | | |
| (9,222,228 | ) | |
| 0.0057 | |
Forfeited | |
| (666,666 | ) | |
| 0.0019 | | |
| (94,944,438 | ) | |
| 0.0185 | |
Outstanding - end of the year | |
| 934,900,000 | | |
$ | 0.0083 | | |
| 875,566,666 | | |
$ | 0.0086 | |
Exercisable at the end of the year | |
| 784,483,562 | | |
$ | 0.0079 | | |
| 764,321,982 | | |
$ | 0.0077 | |
Weighted average fair value of options granted during the period | |
| | | |
$ | 420,000 | | |
| | | |
$ | 1,000,000 | |
As
of March 31, 2024 and December 31, 2023, the intrinsic value of the stock options was approximately $749,020 and $643,860, respectively.
Stock option expense for the three months ended March 31, 2024, and 2023, was $297,056 and $462,163, respectively.
The
Black Scholes option valuation model was developed for use in estimating the fair value of traded options, which do not have vesting
restrictions and are fully transferable. In addition, option valuation models require the input of highly subjective assumptions, including
the expected stock price volatility. Because the Company’s employee stock options have characteristics significantly different
from those of traded options, and because changes in the subjective input assumptions can materially affect the fair value estimate,
in management’s opinion, the existing models do not necessarily provide a reliable single measure of the fair value of its employee
stock options.
The
weighted average remaining contractual life of options outstanding, as of March 31, 2024, was as follows:
Exercise prices | | | Number of options outstanding | | | Weighted Average remaining contractual life (years) | |
| | | | | | | |
$ | 0.0018 | | | | 17,000,000 | | | | 1.17 | |
$ | 0.0019 | | | | 249,900,000 | | | | 2.50 | |
$ | 0.0053 | | | | 10,000,000 | | | | 5.53 | |
$ | 0.0068 | | | | 307,000,000 | | | | 1.77 | |
$ | 0.0100 | | | | 100,000,000 | | | | 4.18 | |
$ | 0.0130 | | | | 15,000,000 | | | | 5.59 | |
$ | 0.0131 | | | | 60,000,000 | | | | 5.37 | |
$ | 0.0150 | | | | 35,000,000 | | | | 5.40 | |
$ | 0.0295 | | | | 81,000,000 | | | | 0.84 | |
$ | 0.0070 | | | | 60,000,000 | | | | 4.78 | |
| | | | | 934,900,000 | | | | | |
Warrants
As
of March 31, 2024, and December 31, 2023, there were 162,703,869 warrants outstanding. There were no warrants issued during the three
months ended March 31, 2024, and 2023.
A
summary of the Company’s warrant activity and related information follows:
| |
Three months ended March 31, 2024 | | |
Year ended December 31, 2023 | |
| |
Warrants | | |
Weighted average exercise price | | |
Warrants | | |
Weighted average exercise price | |
Outstanding - beginning of period | |
| 162,703,869 | | |
$ | 0.048 | | |
| 162,703,869 | | |
$ | 0.048 | |
Issued | |
| - | | |
| - | | |
| - | | |
| - | |
Exercised | |
| - | | |
| - | | |
| - | | |
| - | |
Forfeited | |
| - | | |
| - | | |
| - | | |
| - | |
Outstanding - end of period | |
| 162,703,869 | | |
$ | 0.048 | | |
| 162,703,869 | | |
$ | 0.048 | |
Exercisable at the end of period | |
| 162,703,869 | | |
$ | 0.048 | | |
| 162,703,869 | | |
$ | 0.048 | |
Weighted average fair value of warrants granted during the period | |
| | | |
$ | - | | |
| | | |
$ | - | |
Warrant
expense for the three months ended March 31, 2024 and 2023 was $0.
8.
RELATED PARTIES
In
March 2023, AiAdvertising contracted with Parscale Strategy to bolster sales efforts to bring in new clients. Parscale Strategy is wholly
owned by Brad Parscale. Post Hexagon Partners purchasing 49% of the outstanding capital stock of AiAdvertising in April 2023, Brad Parscale
is no longer a related party, and the contract is still in effect as of March 31, 2024.
In
February 2023, The Design Annex contracted with AiAdvertising to outsource certain creative design and social media marketing activities
and AiAdvertising contracted with The Design Annex to perform certain creative design activities. The Design Annex is wholly owned by
Jill Giles. Post Hexagon Partners purchasing 49% of the outstanding capital stock of AiAdvertising in April 2023, Jill Giles is no longer
a related party, and the contracts are still in effect as of March 31, 2024.
9.
CONCENTRATIONS
For
the three months ended March 31, 2024, and 2023, the Company had three major customers who represented approximately 49% and 63% of total
revenue, respectively. At March 31, 2024 and December 31, 2023, accounts receivable from three customers represented approximately 75%
and 72% of total accounts receivable, respectively. The three customers comprising the concentration within the accounts receivable are
the same customers that comprise the concentration with the revenues discussed above.
10.
COMMITMENTS AND CONTINGENCIES
Leases
In
February 2016, the FASB issued ASU 2016-02, “Leases” Topic 842, which amends the guidance in former ASC Topic 840, Leases.
The new standard increases transparency and comparability most significantly by requiring the recognition by lessees of right-of-use
(“ROU”) assets and lease liabilities on the balance sheet for all leases longer than 12 months. Under the standard, disclosures
are required to meet the objective of enabling users of financial statements to assess the amount, timing, and uncertainty of cash flows
arising from leases. For lessees, leases will be classified as finance or operating, with classification affecting the pattern and classification
of expense recognition in the income statement, over the expected term on a straight-line basis. Operating leases are recognized on the
balance sheet as right-of-use assets, current operating lease liabilities and non-current operating lease liabilities. We determine if
an arrangement is a lease at inception. Operating leases are included in operating lease right-of-use (“ROU”) assets and
operating lease liabilities on our consolidated balance sheets. Finance leases are included in property and equipment, current liabilities,
and long-term liabilities on our consolidated balance sheets.
The
Company adopted the new lease guidance effective January 1, 2019, using the modified retrospective transition approach, applying the
new standard to all of its leases existing at the date of initial application which is the effective date of adoption. Consequently,
financial information will not be updated and the disclosures required under the new standard will not be provided for dates and periods
before January 1, 2019. The Company has elected the practical expedient to combine lease and non-lease components as a single component.
We did not elect the hindsight practical expedient which permits entities to use hindsight in determining the lease term and assessing
impairment. The adoption of the lease standard did not change our previously reported consolidated statements of operations and did not
result in a cumulative catch-up adjustment to opening equity.
The
interest rate implicit in lease contracts is typically not readily determinable. As such, the Company utilizes its incremental borrowing
rate of 10%, which is the rate incurred to borrow on a collateralized basis over a similar term an amount equal to the lease payments
in a similar economic environment. In calculating the present value of the lease payments, the Company elected to utilize its incremental
borrowing rate based on the remaining lease terms as of the January 1, 2019, adoption date.
Operating
lease ROU assets and operating lease liabilities are recognized based on the present value of the future minimum lease payments over
the lease term at the commencement date. The operating lease ROU asset also includes any lease payments made and excludes lease incentives
and initial direct costs incurred, if any. Our lease terms may include options to extend or terminate the lease when it is reasonably
certain that we will exercise that option. Our leases have remaining lease terms of 1 year to 3 years, some of which include options
to extend the lease term for up to an undetermined number of years.
Operating
Leases
On
August 1, 2022, the Company signed a lease agreement with JJ Real Co., an unrelated party, which commenced on August 1, 2022, for approximately
2,000 square feet, located at 1114 S St. Mary’s Street - Suite 120, San Antonio, TX 78210, for $3,333 per month, includes a pro
rata share of the common building expenses and each year the monthly lease payment is subject to change per the lease agreement. The
lease expires on July 31, 2027. The lease expiration is greater than twelve months, thus included on the Balance Sheet as Right-of-Use
lease. This lease does not include a residual value guarantee, nor do we expect any material exit costs. As of August 1, 2022, we determined
that this lease meets the criterion to be classified as a ROU Asset and is included on the balance sheet as Right-Of-Use Assets. As of
March 31, 2024, and December 31, 2023, the ROU asset and liability balances of this lease were $139,602 and $147,480, respectively. During
February 2023, JJ Real Co transferred ownership of the building, and our lease located at 1114 S St. Mary’s - Suite 120, San Antonio,
TX 78210, to Hooks Holding Ltd., a non-related party. No details of our lease or commitments have changed with the ownership transfer.
The
following is a schedule, by years, of future minimum lease payments required under the operating and finance leases.
| |
ROU Operating Leases | |
Nine months ending December 31, 2024 | |
| 35,333 | |
Year ending December 31, 2025 | |
| 48,833 | |
Year ending December 31, 2026 | |
| 50,833 | |
Year ending December 31, 2027 | |
| 30,334 | |
Year ending December 31, 2028 | |
| — | |
Thereafter | |
| — | |
Total | |
$ | 165,333 | |
Less imputed interest | |
| (25,731 | ) |
Total liability | |
$ | 139,602 | |
Other
information related to leases is as follows:
Lease Type | | Weighted Average Remaining Term | | Weighted Average Discount Rate (1) | |
Operating Leases | | 40 months | | | 10 | % |
Legal
Matters
The
Company may be involved in legal actions and claims arising in the ordinary course of business, from time to time, none of which at this
time the Company considers to be material to the Company’s business or financial condition.
11.
SUBSEQUENT EVENTS
Management
has evaluated subsequent events according to ASC TOPIC 855 as the date of the financial statements and has determined the following reportable
events:
On
April 8, 2024, our former Chief Executive Officer exercised 13,344,088 vested, in-the-money-options. The exercise was completed with
a cashless transaction yielding a total of 9,822,731 newly issued shares.
On
May 20, 2024, the Company redeemed 1,000 shares of its Series K Preferred stock at its par value of $0.001 per share. See note 6.
On
October 9, 2024, the Company filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate
of Amendment”), thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred
Stock, as previously filed with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”).
The Certificate of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred
Stock from 3,000,000 to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon
filing.
Item
2. MANAGEMENT’S DISCUSSION AND ANALYSIS OF FINANCIAL CONDITION AND RESULTS OF OPERATIONS
Cautionary
Statements
The
following Management’s Discussion and Analysis should be read in conjunction with our Consolidated Financial Statements and the
related notes thereto as set forth in our Form 10-K for the year ended December 31, 2023, and the Consolidated Financial Statements and
notes thereto included in Item 1 of this Quarterly Report on Form 10-Q. The Management’s Discussion and Analysis contains forward-looking
statements that involve risks and uncertainties, such as statements of our plans, objectives, expectations and intentions. Any statements
that are not statements of historical fact are forward-looking statements. When used, herein, the words “believe,” “plan,”
“intend,” “anticipate,” “target,” “estimate,” “expect,” and the like, and/or
future-tense or conditional constructions (“will,” “may,” “could,” “should,” etc.), or
similar expressions, identify certain of these forward-looking statements. These forward-looking statements are subject to risks and
uncertainties that could cause actual results or events to differ materially from those expressed or implied by the forward-looking statements
in this quarterly report. Our actual results and the timing of events could differ materially from those anticipated in these forward-looking
statements as a result of several factors including, but not limited to, those noted under the “Risk Factors” section of
the reports we file with the Securities and Exchange Commission. We do not undertake any obligation to update forward-looking statements
to reflect events or circumstances occurring after the date of this quarterly report, except as may by required under applicable law.
Overview-
AiAdvertising’s
primary focus is to disrupt the digital advertising world by offering a solution that harnesses the power of artificial intelligence
(AI) to enable marketers to increase productivity, efficiency, and performance.
Critical
Accounting Policies
Our
discussion and analysis of our financial condition and results of operations, including the discussion on liquidity and capital resources,
are based upon our financial statements, which have been prepared in accordance with accounting principles generally accepted in the
United States. The preparation of these financial statements requires us to make estimates and judgments that affect the reported amounts
of assets, liabilities, revenues and expenses, and related disclosure of contingent assets and liabilities. On an ongoing basis, management
re-evaluates its estimates and judgments, particularly those related to the determination of the estimated recoverable amounts of trade
accounts receivable, impairment of long-lived assets, revenue recognition, and deferred tax assets. We believe the following critical
accounting policies require more significant judgment and estimates used in the preparation of the financial statements.
Among
the significant judgments made by management in the preparation of our financial statements are the following:
Revenue
Recognition
On
January 1, 2018, the Company adopted ASU 2014-09 Revenue from Contracts with Customers and all subsequent amendments to the ASU
(collectively, “ASC 606”), using the modified retrospective method applied to those contracts which were not completed as
of January 1, 2018. Results for reporting periods beginning after January 1, 2018, are presented under Topic 606, while prior period
amounts are not adjusted and continue to be reported in accordance with our historic accounting under Topic 605. Revenues are recognized
when control of the promised goods or services is transferred to our customers, in an amount that reflects the consideration we expect
to be entitled to in exchange for those goods or services. The adoption of ASC 606 did not have a material impact on the Company’s
Consolidated Financial Statements. See footnote 3 for a disclosure of our use of estimates and judgement, as it relates to revenue recognition.
Included
in revenue are costs that are reimbursed by our clients, including third party services, such as photographers and stylists, furniture,
supplies, and the largest component, digital advertising. We have determined, based on our review of ASC 606-10-55-39, that the amounts
classified as reimbursable costs should be recorded as gross, due to the following factors:
| ● | The
Company is primarily in control of the inputs of the project and responsible for the completion of the client contract; |
| ● | We
have discretion in establishing price; and |
| ● | We
have discretion in supplier selection. |
Accounts
Receivable
The
Company extends credit to its customers, who are located nationwide. Accounts receivable are customer obligations due under normal trade
terms. The Company performs continuing credit evaluations of its customers’ financial condition. Management reviews accounts receivable
on a regular basis, based on contracted terms and how recently payments have been received to determine if any such amounts will potentially
be uncollected. The Company includes any balances that are determined to be uncollectible in its allowance for doubtful accounts. After
all attempts to collect a receivable have failed, the receivable is written off. The balances of the allowance account at March 31, 2024
and December 31, 2023 were $191,889.
Impairment
of Long-Lived Assets
The
Company reviews its long-lived assets for impairment whenever events or changes in circumstances indicate that the carrying amount of
the assets may not be fully recoverable. To determine recoverability of a long-lived asset, management evaluates whether the estimated
future undiscounted net cash flows from the asset are less than its carrying amount. If impairment is indicated, the long-lived asset
would be written down to fair value. Fair value is determined by an evaluation of available price information at which assets could be
bought or sold, including quoted market prices, if available, or the present value of the estimated future cash flows based on reasonable
and supportable assumptions.
Indefinite
Lived Intangibles and Goodwill Assets
The
Company accounts for business combinations under the acquisition method of accounting in accordance with ASC 805, “Business Combinations,”
where the total purchase price is allocated to the tangible and identified intangible assets acquired and liabilities assumed based on
their estimated fair values. The purchase price is allocated using the information currently available, and may be adjusted, up to one
year from acquisition date, after obtaining more information regarding, among other things, asset valuations, liabilities assumed and
revisions to preliminary estimates. The purchase price in excess of the fair value of the tangible and identified intangible assets acquired
less liabilities assumed is recognized as goodwill.
The
Company tests for indefinite lived intangibles and goodwill impairment in the fourth quarter of each year and whenever events or circumstances
indicate that the carrying amount of the asset exceeds its fair value and may not be recoverable. In accordance with its policies, the
Company performed a qualitative assessment of indefinite lived intangibles and goodwill at December 31, 2023 and determined the fair
value of each intangible asset and goodwill did not exceed the respective carrying values. Therefore, no impairment of indefinite lived
intangibles and goodwill was recognized.
The
impairment test conducted by the Company includes an assessment of whether events occurred that may have resulted in impairment of goodwill
and intangible assets. Because it was determined that events had occurred which effected the fair value of goodwill and intangible assets,
the Company conducted the two-step approach to determine the fair value and required adjustment. The steps are as follows:
| 1. | Based
on the totality of qualitative factors, determine whether the carrying amount of the intangible asset may not be recoverable. Qualitative
factors and key assumptions reviewed include the following: |
| ● | Increases
in costs, such as labor, materials or other costs that could negatively affect future cash flows. The Company assumed that costs associated
with labor, materials, and other costs should be consistent with fair market levels. If the costs were materially higher than fair market
levels, then such costs may adversely affect the future cash flows of the Company or reporting units. |
| ● | Financial
performance, such as negative or declining cash flows, or reductions in revenue may adversely affect recoverability of the recorded value
of the intangible assets. During our analysis, the Company assumes that revenues should remain relatively consistent or show gradual
growth month-to-month and quarter-to-quarter. If we report revenue declines, instead of increases or flat levels, then such condition
may adversely affect the future cash flows of the Company or reporting units. |
| ● | Legal,
regulatory, contractual, political, business or other factors that could affect future cash flows. During our analysis, the Company assumes
that the legal, regulatory, political or business conditions should remain consistent, without placing material pressure on the Company
or any of its reporting units. If such conditions were to become materially different than what has been experienced historically, then
such conditions may adversely affect the future cash flows of the Company or reporting units. |
| ● | Entity-specific
events such as losses of management, key personnel, or customers, may adversely affect future cash flows. During our analysis, the Company
assumes that members of management, key personnel, and customers will remain consistent period-over-period. If not effectively replaced,
the loss of members of management and key employees could adversely affect operations, culture, morale and overall success of the company.
In addition, if material revenue from key customers is lost and not replaced, then future cash flows will be adversely affected. |
| ● | Industry
or market considerations, such as competition, changes in the market, changes in customer dependence on our service offering, or obsolescence
could adversely affect the Company or its reporting units. We understand that the market we serve are constantly changing, requiring
us to change with it. During our analysis, we assume that we will address new opportunities in service offering and industries served.
If we do not make such changes, then we may experience declines in revenue and cash flow, making it difficult to re-capture market share. |
| ● | Macroeconomic
conditions such as deterioration in general economic conditions or limitations on accessing capital could adversely affect the Company.
During our analysis, we acknowledge that macroeconomic factors, such as the economy, may affect our business plan because our customers
may reduce budgets for our services. If there are material declines in the economy, which lead to reductions in revenue then such conditions
may adversely affect the Company. |
| 2. | Compare
the carrying amount of the intangible asset to the fair value. |
| 3. | If
the carrying amount is greater than the fair value, then the carrying amount is reduced to reflect fair value. |
During
the three months ended March 31, 2024, the Company decided not to renew its rights to the domain name “CLOUDCOMMERCE.COM”
and recorded an impairment to intangible assets in the amount of $20,202.
Goodwill
and Intangible assets are comprised of the following, presented as net of amortization:
| |
March 31, 2024 | |
| |
AiAdvertising | | |
Total | |
Domain name | |
| - | | |
| - | |
Total | |
$ | - | | |
$ | - | |
| |
December 31, 2023 | |
| |
AiAdvertising | | |
Total | |
Domain name | |
| 20,202 | | |
| 20,202 | |
Total | |
$ | 20,202 | | |
$ | 20,202 | |
Business
Combinations
The
Company allocates the fair value of purchase consideration to the tangible assets acquired, liabilities assumed and intangible assets
acquired based on their estimated fair values. The excess of the fair value of purchase consideration over the fair values of these identifiable
assets and liabilities is recorded as goodwill. Such valuations require management to make significant estimates and assumptions, especially
with respect to intangible assets. Significant estimates in valuing certain intangible assets include, but are not limited to, future
expected cash flows from acquired customer lists, acquired technology, and trade names from a market participant perspective, useful
lives and discount rates. Management’s estimates of fair value are based upon assumptions we believe to be reasonable, but which
are inherently uncertain and unpredictable and, as a result, actual results may differ from estimates. During the measurement period,
which is one year from the acquisition date, we may record adjustments to the assets acquired and liabilities assumed, with the corresponding
offset to goodwill. Upon the conclusion of the measurement period, any subsequent adjustments are recorded to earnings.
Fair
value of financial instruments
The
Company’s financial instruments, including cash and cash equivalents, accounts receivable, accounts payable, and accrued liabilities
are carried at cost, which approximates their fair value, due to the relatively short maturity of these instruments. As of March 31,
2024, and December 31, 2023, the Company has zero notes payable.
Fair
value is defined as the price to sell an asset or transfer a liability, between market participants at the measurement date. Fair
value measurements assume that the asset or liability is (1) exchanged in an orderly manner, (2) the exchange is in the principal market
for that asset or liability, and (3) the market participants are independent, knowledgeable, able and willing to transact an exchange.
Fair value accounting and reporting establishes a framework for measuring fair value by creating a hierarchy for observable independent
market inputs and unobservable market assumptions and expands disclosures about fair value measurements. Considerable judgment is required
to interpret the market data used to develop fair value estimates. As such, the estimates presented herein are not necessarily indicative
of the amounts that could be realized in a current exchange. The use of different market assumptions and/or estimation methods could
have a material effect on the estimated fair value.
Off-Balance
Sheet Arrangements
None
Recent
Accounting Pronouncements
The
Company does not elect to delay complying with any new or revised accounting standards, but to apply all standards required of public
companies, according to those required application dates.
Management
reviewed accounting pronouncements issued during the quarter ended March 31, 2024, and no pronouncements were adopted during the period.
Management
reviewed accounting pronouncements issued during the year ended December 31, 2023, and no pronouncements were adopted during the period.
Recent
Developments
Certificate
of Amendment to Certificate of Designation of Series I Preferred Stock
On
October 9, 2024, we filed a Certificate of Amendment with the Secretary of State of the State of Nevada (the “Certificate of Amendment”),
thereby amending the Certificate of Designation of Preferences, Rights and Limitations of Series I Preferred Stock, as previously filed
with the Secretary of State of the State of Nevada on April 10, 2023 (the “Certificate of Designation”). The Certificate
of Amendment amended the Certificate of Designation to increase the authorized number of shares of Series I Preferred Stock from 3,000,000
to 3,400,000. The Certificate of Amendment became effective with the Secretary of State of the State of Nevada upon filing.
Results
of Operations for the Three Months Ended March 31, 2024, Compared to the Three Months Ended March 31, 2023
REVENUE
Total
revenue for the three months ended March 31, 2024, decreased by $155,429 to $2,019,323, compared to $2,175,452 for the three months ended
March 31, 2023. The decrease was primarily due to a decrease in client activity in Digital Marketing and Web Development, which was partially
offset by increases in Creative Services and Platform revenues.
COST
OF REVENUE
Cost
of revenue for the three months ended March 31, 2024, increased by $139,824 to $1,795,273, compared to $ 1,655,449 for the three months
ended March 31, 2023. The increase was primarily due to the increase in purchased media within digital marketing.
SELLING,
GENERAL, AND ADMINISTRATIVE EXPENSES
Selling,
general and administrative (SG&A) expenses for the three months ended March 31, 2024, increased by $662,061 to $2,064,657 compared
to $1,402,596 for the three months ended March 31, 2023. The increase was due increases in advertising and promotion, research
and development, and cloud-based tools.
IMPAIRMENT
OF INTANGIBLE ASSETS
During
the three months ended March 31, 2024, we recorded an impairment in certain intangible assets consisting of domain names in the amount
$20,202. There was no comparable transaction in the prior period.
OTHER
INCOME AND EXPENSE
Total
other income for the three months ended March 31, 2024, remained constant at zero compared to net other expense of $5 for the three months
ended March 31, 2023.
NET
LOSS
The
net loss for the three months ended March 31, 2024, was $1,860,809, an increase of $977,521, compared to the net loss of $883,288 for
the three months ended March 31, 2023. The increase in net loss for the period was primarily due to an increase in cost of revenue and
SG&A expenses, primarily stock-based compensation.
LIQUIDITY
AND CAPITAL RESOURCES
The
Company had a net working capital deficit of $50,160 on March 31, 2024, compared to a net working capital deficit of $1,493,314 on December
31, 2023.
Cash
flow used in operating activities was $1,423,004 for the three months ended March 31, 2024, compared to cash flow used in operating activities
of $611,081 for the three months ended March 31, 2023. The increase in cash flow used in operating activities of $811,923 was primarily
due to increased net loss for the period, decrease in accounts payable to vendors from paying invoices faster, and a reduction in customer
deposits from activating media budgets faster.
Cash
flow provided by investing activities was $0 for the three months ended March 31, 2024, and 2023.
Cash
flow provided by financing activities was $2,500,000 for the three months ended March 31, 2024, compared to cash flow provided by financing
activities of $556,006 for the three months ended March 31, 2023. The increase in cash flow provided by financing activities of $1,943,994
was primarily due to the $2,500,000 cash received for the Series I preferred stock payable to Hexagon Partners.
Liquidity
is the ability of a company to generate funds to support its current and future operations, satisfy its obligations, and otherwise operate
on an ongoing basis. Significant factors in the management of liquidity are funds generated by operations, levels of accounts receivable
and accounts payable and capital expenditures.
As
of March 31, 2024, the Company had an equity line financing relationship with one investor. During the current period, the investor provides
short-term financing under a stock purchase arrangement disclosed in footnote 6. The Company does not have any long-term sources of liquidity.
As of March 31, 2024, there were no unused sources of liquidity, nor were there any commitments of material capital expenditures.
The
Company has negative monthly cash flows from operations of approximately $200,000. The Company’s current cash is not sufficient
to sustain the Company’s operations for approximately 12 months without additional borrowings or further sales of stock. To satisfy
cash needs, the Company relies on the sale of capital stock or can introduce borrowing mechanisms to fund operations, as discussed above.
The
consolidated financial statements of the Company have been prepared on a going concern basis of accounting, which contemplates continuity
of operations, realization of assets and liabilities and commitments in the normal course of business. Management believes that our current
cash flow will sustain our operations and obligations as they become due, additionally will allow the development of our core business
operations. Furthermore, the Company anticipates that it will raise additional capital through investments from our existing shareholders,
prospective new investors and future revenue generated by our operations.
Any
additional capital we may raise through the sale of equity or equity-backed securities may dilute current stockholders’ ownership
percentages and could also result in a decrease in the fair market value of our equity securities. The terms of the securities issued
by us in future capital transactions may be more favorable to new investors and may include preferences, superior voting rights and the
issuance of warrants or other derivative securities which may have a further dilutive effect.
Furthermore,
any additional debt or equity or other financing that we may need may not be available on terms favorable to us, or at all. If we are
unable to obtain required additional capital, we may have to curtail our growth plans or cut back on existing business. Further, we may
not be able to continue operations if we do not generate sufficient revenues from operations.
We
may incur substantial costs in pursuing future capital financing, including investment banking fees, legal fees, accounting fees, securities
law compliance fees, printing and distribution expenses and other costs. We may also be required to recognize non-cash expenses in connection
with certain securities we issue, such as convertible notes and warrants, which may adversely impact our reported financial results.
Item
3. QUANTITATIVE AND QUALITATIVE DISCLOSURES ABOUT MARKET RISK
Not
required for smaller reporting companies.
Item
4. CONTROLS AND PROCEDURES
Evaluation
of Disclosure Controls and Procedures
Management,
with the participation of the Company’s principal executive officer and principal financial officer, evaluated the effectiveness
of the Company’s disclosure controls and procedures (as defined in Rule 13a-15(e) and Rule 15d-15(e) of the Securities Exchange
Act of 1934, as amended (the “Exchange Act”), as of the end of the period covered by this report to ensure that information
required to be disclosed by the Company in the reports that it files or submits under the Exchange Act is (i) recorded, processed, summarized
and reported, within the time periods specified in the Commission’s rules and forms and (ii) accumulated and communicated to the
Company’s management, including its principal executive and principal financial officers, as appropriate to allow timely decisions
regarding required disclosure.
Based
on that evaluation, our management concluded that, due to material adjusting entries related to stock issuances, as of March 31, 2024,
our disclosure controls and procedures were ineffective.
Changes
in Internal Controls over Financial Reporting
There
have been no changes in the Company’s internal control over financial reporting that occurred during the Company’s last fiscal
quarter ended March 31, 2024, that have materially affected, or are reasonably likely to materially affect, the Company’s internal
control over financial reporting.
Inherent
Limitations on Effectiveness of Controls
The
Company’s management does not expect that its disclosure controls or its internal control over financial reporting will prevent
or detect all error and all fraud. A control system, no matter how well designed and operated, can provide only reasonable, not absolute,
assurance that the control system’s objectives will be met. The design of a control system must reflect the fact that there are
resource constraints, and the benefits of controls must be considered relative to their costs. Further, because of the inherent limitations
in all control systems, no evaluation of controls can provide absolute assurance that misstatements due to error or fraud will not occur
or that all control issues and instances of fraud, if any, within the Company have been detected. These inherent limitations include
the realities that judgments in decision making can be faulty and that breakdowns can occur because of simple error or mistake. Controls
can also be circumvented by the individual acts of some persons, by collusion of two or more people, or management override of the controls.
The design of any system of controls is based in part on certain assumptions about the likelihood of future events, and there can be
no assurance that any design will succeed in achieving its stated goals under all potential future conditions. Projections of any evaluation
of controls effectiveness to future periods are subject to risks. Over time, controls may become inadequate because of changes in conditions
or deterioration in the degree of compliance with policies or procedures.
PART
II. - OTHER INFORMATION
Item
1. LEGAL PROCEEDINGS
The
Company may be involved in legal actions and claims arising in the ordinary course of business from time to time in the future. However,
at this time there are no current legal proceedings to which the Company or any of its subsidiaries is a party or of which any of their
property is the subject.
Item
1A. RISK FACTORS
There
have been no material changes to the risk factors disclosed in “Risk Factors” in our Form 10-K filed with the SEC on September
12, 2024.
Item
2. UNREGISTERED SALES OF EQUITY SECURITIES AND USE OF PROCEEDS
None.
Item
3. DEFAULTS UPON SENIOR SECURITIES
None.
Item
4. MINE SAFETY DISCLOSURES
Not
applicable.
Item
5. OTHER INFORMATION
Rule
10b5-1 Trading Arrangement
During
the three months ended March 31, 2024, no director or officer of the Company adopted or terminated a “Rule 10b5-1 trading arrangement”
or “non-Rule 10b5-1 trading arrangement,” as each term is defined in Item 408(a) of Regulation S-K.
Item
6. EXHIBITS
(a)
Exhibits
SIGNATURES
Pursuant
to the requirements of the Securities Exchange Act of 1934, the registrant has duly caused this report to be signed on its behalf by
the undersigned thereunto duly authorized.
|
AIADVERTISING, INC. |
|
(Registrant) |
|
|
|
Dated: October 17, 2024 |
By: |
/s/ Gerard
Hug |
|
|
Gerard Hug
Chief Executive Officer
(Principal Executive Officer) |
|
|
|
|
|
/s/ John
C. Small |
|
|
John Small
Chief Financial Officer
(Principal Financial and Accounting Officer) |
27
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CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
In connection with the Quarterly Report of AiAdvertising, Inc. (the
“Company”) on Form 10-Q for the period ending March 31, 2024 (the “Report”) I, Gerard Hug, Chief Executive Officer
and President of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of
2002, that to the best of my knowledge and belief:
CERTIFICATION PURSUANT TO 18 U.S.C. SECTION 1350,
In connection with the Quarterly Report of AiAdvertising, Inc. (the
“Company”) on Form 10-Q for the period ending March 31, 2024 (the “Report”) I, John Small, Chief Financial Officer
of the Company, certify, pursuant to 18 USC Section 1350, as adopted pursuant to Section 906 of the Sarbanes-Oxley Act of 2002, that to
the best of my knowledge and belief: